How To Improve Google Ads Performance Through SERP Analysis

Most of us are dead set on pleasing Google at all costs, but do we seek to understand it? Maybe if we were as intent on finding out the reasoning behind why Google ranks pages higher than others in a paid auction as we are on figuring out why a date didn’t call us back, we would excel more as Google Ads specialists. In this session, Zach will show you how understanding what types of ads & landing pages Google places at the top of the SERP can help you become more strategic in your copywriting and campaign planning. Using this method has improved the quality score, CTRs, and conversion rates of many of his advertising campaigns. This very simple method helps your Google Ads campaign become more strategic, more intentional, and more likely to convert from the get-go and will save you lots of worries and $$$ down the road. Key Takeaways: - Learn how to save $$$ and increase lead flow before even launching your campaigns - Become more strategic in the copywriting & LP creation of your campaigns - Learn how to show up at the top of Google's SERP for keywords that will drive pipeline About Zach Eberhard: Zach is the Senior Advertising Specialist at 97th Floor. He has managed the agency’s largest clients, with extensive experience across a number of verticals, including B2B, Real Estate, and eCommerce. He manages over 6 figures in monthly spending over several clients in Google, LinkedIn, Facebook, Bing, 6sense, Reddit, and Quora. He has fully dedicated himself to filling clients’ pipelines with quality leads so he has experience in CRMs like HubSpot, Marketo, and Salesforce. In addition to normal advertising campaigns, he has planned out TV spots and other connected TV campaigns through NBC, Hulu, and MNTN. While he is not busy managing ad campaigns, you can find him hiking or at home in the mountains of Utah with his family binging some crime dramas or some good reality TV (any Survivor fans out there?)