Name: Today's Tech and Strategies Behind Enterprise-Wide Loyalty
Start: 2025-02-27T21:30:00Z
End: 2025-02-27T21:31:00.000Z
Location: BrightTALK
Rating: 0

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Through Agentforce, our suite of customizable agents and tools, Salesforce brings autonomous agents, unified data, analytics, and Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.

AI is transforming businesses by making teams smarter and improving customer experiences. However, SMBs and startups often struggle to begin. Discover how to quickly launch an AI-ready CRM, unify your teams, and use AI to grow your business.

In this webinar, we’ll cover:
- Enhancing team efficiency with a unified CRM
- Delivering personalised experiences with an AI-ready CRM
- Increasing productivity with generative AI
- Making swift, data-driven decisions with built-in reports and dashboards

Register now to watch on-demand.

Get AI-Ready: Build a solid foundation for AI in your growing business

Discover the best fit for your data analytics requirements. Explore the latest trends in data analytics and why IT & data leaders are choosing Tableau over Power BI for their AI and business intelligence needs.

In this session, you will:
- Learn about the latest market trends from an industry expert.
- Gain expertise in the Tableau vs. Power BI decision-making process from actual data practitioners.
- Understand tangible differentiators between these two platforms and important decision-making criteria when selecting your analytics platform of choice between Tableau and Power BI.

Watch on-demand now

Why IT & Data Leaders Choose Tableau over Power BI for Enterprise Analytics

Join this webinar to discover new Artificial Intelligence (AI) innovations for Salesforce Commerce Cloud that will help you deliver unified customer experiences and maximise revenue at every touchpoint — together with AI agents.

Learn how Agentforce for Commerce — autonomous AI that provides always-on support — will power personalised conversations directly on your commerce site or messaging app, like WhatsApp to help shoppers purchase faster.

Plus, see how Unified Commerce is the only platform that connects commerce, checkout, order management, and point of sale to help you maximise revenue.

In this webinar, you'll learn:
- Meet Agentforce Merchant — your AI agent to move inventory and increase conversion
- Discover Agentforce Personal Buyer — your AI agent to support buyers across channels
- See Agentforce Personal Shopper — your digital concierge for shopping assistance
- Create seamless customer journeys across departments with Unified Commerce

Watch on-demand now.

Commerce Teams With AI Agents: Transform AI Insights Into Revenue

Join us to explore insights from IT and Marketing leaders on data management and decision-making in the age of artificial intelligence (AI). Discover how technical decision-makers think about data trust and the role it plays in AI innovation. We’ll also discuss observations from IT and CMOs on AI-ready data, Marketing AI use cases, and building customer loyalty through personalisation.

During this webinar we’ll highlight:
- How IT can help CMOs by ensuring data integrity and security
- Perspectives on data as a foundation for advanced AI technologies
- Benefits of cultivating a data culture within your organisation 

Watch on-demand now.

Advancing AI and Analytics: 3 Ways IT Can Lead with CMOs

AI agents are only as good as the data they can access, and the actions they can execute.  How will you connect your agents to the systems you use every day?

Join us for this webinar to hear from Salesforce and MuleSoft leaders on how to achieve this in two simple steps, plus use cases for sales, service and more:
Step 1 - Create and deploy your Agentforce agents
Step 2 - Connect your agents to any third-party system or data

Register now to watch the On-demand!

Actionable AI: Power Agentforce to Action Anywhere, with Mulesoft

The existing ways of working are no longer “working” or efficient with siloed tools. To succeed in the era of agent-powered work, every business needs a strategic work platform like Agentforce and Slack to drive productivity and collaboration, streamline work and drive efficiency across their organisation.

Watch this webinar to discover the future of CRM in Slack, the conversational interface for work. See how humans and agents drive customer success together with Sales Cloud and Slack.

Things you’ll learn during this webinar:
- Discover how Salesforce Agentforce SDR and Sales Coach helps you boosts productivity, automates tasks, and optimises every interaction.
- Learn how latest Slack innovations like Salesforce channels, enhanced with Slack Sales Elevate and AI in Slack, accelerate team selling.
- See Salesforce Account and Opportunity channels in action in a demo, and dive deeper into critical sales use cases that your team can adopt today.
- Talk directly to your CRM and quickly get up to speed with Einstein Copilot in Slack

The Power of Two: Improve selling and efficiency with Agentforce SDR in Slack

With the rise of AI, the excitement around data has never been greater. But how can your organisation harness this potential to drive fast, informed business decisions? It starts by building a strong data culture.

Did you know that 75% of business leaders agree that organisations leveraging analytics for data-driven decisions can achieve significant revenue gains?

Join us on The Power of Two: Insights made easy with Salesforce + Tableau to see how Agentforce empowers teams 24/7 with customisable AI agents, seamlessly integrating Salesforce CRM and Tableau tools to:
- Predict, plan, and deliver your targets and outcomes with data-driven selling
- Deliver connected, data-driven customer service
- Unlock powerful insights to accelerate business growth

Learn how unified data can transform your business. 

Watch Now

The Power of Two: Insights made easy with Salesforce + Tableau

Stop Leaving Customer Data on the Table. 80% of your customer data is trapped in unstructured formats like knowledge articles, PDFs, and videos. Data Cloud unlocks this hidden information, making Agentforce more intelligent and accurate.

Watch our webinar and see how Data Cloud’s vector database and RAG transforms unstructured data into a searchable knowledge source for your agents. Learn practical use cases and start building intelligent agents that leverage this valuable resource.

Don’t miss this opportunity to elevate Agentforce and maximise the potential of AI within your organisation.

Transform Agentforce's potential by surfacing hidden unstructured data

Over 80% of the data within the financial services sector is unstructured, residing in formats such as case notes, meeting summaries, call transcripts, PDFs, images, audio files, and more. Historically, this rich data source has been unavailable and underutilised. 

Watch our webinar to discover how Data Cloud can unlock these valuable customer insights, transforming your CRM workflows and enhancing your business operations. Learn how connecting and processing unstructured data with Data Cloud not only provides a deeper understanding of customer behaviours and preferences but also streamlines your CRM processes, making them more intuitive and efficient. 

This session will also explore how such integrations pave the way for more effective use of Agentforce, enabling financial firms to deliver hyper-personalised customer experiences and drive significant business growth by empowering agents with even more data for personalisation, context, and content creation.

Unlocking Unstructured Financial Data for Deeper Customer Insights with Agentforce

Enable sales teams with Sales Programs that are right inside your CRM to increase seller impact and unlock revenue. And now, with Agentforce Sales Coach you can give every rep a dedicated coach to make them your best rep. With Sales Coach you can scale coaching, give personalised and objective feedback and connect coaching to sales results with AI driven, outcome-based enablement. In this webinar, you'll learn how to:
- Practice pitching, handling objections, and negotiation with realistic role-plays tailored to each deal.
- Receive consistent feedback on strengths, areas for improvement, and actionable steps to advance deals grounded in CRM data.
- Easily assess ROI by analysing win/loss rates of deals with and without coaching.

Level Up Seller Engagement with Programs and Agentforce Sales Coach

Join us for the latest insights from the 6th Edition Small & Medium Business Trends Report, focusing on leveraging technology for growth. We will cover the SMB landscape, how growing companies are prioritising their tech spend, AI's role, and how Salesforce can help you build on your success.

In this webinar, you'll:
- Understand key trends and challenges facing SMBs today.
- Learn how technology investments can drive growth.
- Discover how AI helps scale SMB operations.
- Identify actionable strategies for your business.

Unlocking Growth: AI and Tech Strategies for SMB Success in 2025

Join our Marketing Cloud AI product leaders to discover how Agentforce for Marketing transforms AI insights into tangible actions, driving real enterprise value. In this webinar, we'll unpack the characteristics of an agent and how they work. Then we'll dive deep into Agentforce for Marketing, showcasing both out-of-the-box Marketing Cloud agents and build-your-own marketing agent use cases. 

Experience live product demos that bring these agents to life, including Agentforce Campaigns, which saves you time on end-to-end campaigns by generating briefs, targeting audiences, and crafting customer journeys based on your goals. Additionally, learn how to leverage Agent Builder to create custom solutions tailored to your unique needs, such as automating personalised SMS conversations or the lead capture experience with agents.

We'll Cover:
- The characteristics and functionality of agents
- OOTB Marketing Cloud agents and BYO marketing agent use cases
-  Live demos of Agentforce Campaigns and Agent Builder
- Tips and best practices for how to get started

Get Started with Agentforce for Marketing

Get ready for the game-changing innovations in the Spring '25 Release of Service Cloud! This session will spotlight the top new features designed to deliver seamless, end-to-end service across every channel. From next-gen automation to powerful AI-driven tools, discover how these advancements are set to supercharge productivity and transform your customer service operations.

Join Service Cloud Product Managers for an exclusive look at what's coming, including a sneak peek at new Agentforce for Service features and a roadmap of exciting enhancements planned for January 2025. Don’t miss your chance to stay ahead of the curve and equip your team with the latest tools to drive real impact.

Service Cloud Spring ‘25 Release Highlights

Join our Solution Engineering team for a practical guide on using our latest Agentforce innovations to improve win rates and Sales productivity by practicing pitching, handling objections, & negotiation with realistic role-plays tailored to each deal. 

In this short webinar we'll cover how it works, how to set it up, a quick demonstration and where to find more details - everything you need to get started!

Easy AI - Agentforce Sales Coach

Watch this webinar to discover how Data Cloud Real-Time enables proactive, personalised service. Learn how unified customer profiles and real-time insights turn your service operations into revenue drivers. Address issues before they arise and use data from any source to enhance customer satisfaction and loyalty instantly.

Delivering Real-Time Customer Support with Data Cloud

Customer expectations have never been higher and this extends to how they feel about online government services. At the same time, there's an opportunity for data and AI to enhance service delivery - and citizens are open to it. By prioritising the simplification of online services, improving user navigation, providing excellent technical support, and making help more accessible, Government can substantially improve overall service quality. The basic user experience challenges are becoming easier to solve with emerging technological solutions, presenting an opportunity for governments to begin taking small steps that can dramatically improve service delivery.

Citizens from across New Zealand came together to attend Innovate Aotearoa to address New Zealand's evolving challenges and why innovative and technological approaches are crucial in helping NZ's Public Sector develop adaptive and sustainable policies (Public Sector Network, 2024).

Salesforce attended the event and were honoured to have partnered with the Innovate Aotearoa audience in discussing two key concepts:
- Empowering public services through strategic advancements in data and analytics capabilities.
- How Government can improve service satisfaction with Data and GenAI.


In this webinar learn from Gisele Kapterian, Salesforce APAC Public Sector Strategy Lead and Melanie Macdonald, Salesforce Distinguished Solution Engineer as they recap the highlights from Dreamforce '24, our latest solution Agentforce and key conversations and questions from our participation in Innovate Aotearoa.

Closing the Tech Gap: Putting Trusted Data in the Hands of the Public Sector in Australia and New Zealand

Today, the average enterprise owns nearly 1,000 applications, with only 28% of them being integrated/connected. With more companies also adopting a multi-cloud approach to meet their business needs, IT teams are facing challenges to connect, manage, secure, and govern their legacy, custom-built, and modern APIs efficiently.

In this webinar, you will learn: 
- The benefits of a fully integrated API strategy
- Best practices for managing legacy, custom, and modern APIs
- See real-world examples of businesses that have transformed their integration landscape

How to Strengthen your Integration and API Architecture with MuleSoft

Watch this webinar for a behind the scenes look at the strategies and technologies that drive successful loyalty throughout the entire customer relationship and across an organisation. In this webinar, we will pull back the curtains on Salesforce’s approach to loyalty followed by a conversation between an existing customer and Salesforce Loyalty Management Product leader.

Today's Tech and Strategies Behind Enterprise-Wide Loyalty

Coca Cola

Salesforce

Marketing cloud

Loyalty Management

enterprise customer journey

Customer Journey

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

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Today's Tech and Strategies Behind Enterprise-Wide Loyalty

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