Unlock the Power of First-Party Data with Salesforce and Meta

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Presented by

Tatiana Mazza, Global Director, CRM + Insights, Natura | Josh Newman, Product Marketing Director, Meta | Gita Gidwani, Director of Product Marketing, Salesforce | Jason Ellman, Director of Product, Salesforce

About this talk

Customers demand better personalisation across the entire customer relationship. To meet this demand, marketers must rethink their marketing strategies with a focus on Data + AI. Join this webinar to learn how Meta and Salesforce have been partnering together to help you unlock the value of your first-party data across Ads, Service, Marketing and Commerce. Discover how Meta and Salesforce help businesses like Natura navigate digital signal loss and achieve greater marketing performance using first-party data. In this webinar, you’ll learn about: - The latest innovations around Data Cloud + Meta Conversions API that will help marketers close the gap from click-through to conversion - powering better campaign performance and maximising ad dollars. - How to unlock the power of first-party data and personalise across the full customer relationship
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