Presented by
Miryam Meir, Product Marketing Director, Salesforce | Matthew Schultz, Product Marketing Director, Salesforce | Dylan Kavanagh, VP, Omnichannel, Rawlings Sporting Goods Co., Inc.
Digital Grand Slam: How Rawlings Creates a Connected Customer Journey with Marketing, Commerce, and Data Cloud
About this talk
Marketing and commerce leaders are in a new era of digital. It is an era where the customer journey is vital, and with all of the data collected, customers expect more. In fact, 80% of customers expect better experiences.
Join us to learn how Rawlings Sporting Goods, one of the leading sports equipment manufacturers, is unifying online and in-store customer data on Salesforce. Once unified, Rawlings can activate this data to deepen customer relationships through personalisation and drive revenue growth.
In this webinar, you will discover:
- How Rawlings unites Marketing and Commerce data across multiple brands with Data Cloud to deliver personalised experiences
- Strategies to stand out from the competition by creating unique customer touch points
- How to put the customer at the center of your digital strategy to drive more revenue
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