Name: Unlock the Power of Real-Time Customer Experiences with MuleSoft
Start: 2024-03-28T02:02:00Z
End: 2024-03-28T02:02:47.000Z
Location: BrightTALK

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Through Agentforce, our suite of customizable agents and tools, Salesforce brings autonomous agents, unified data, analytics, and Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.

Join Salesforce SVP and author of the new book “Agentforce” (Wiley) Martin Kihn as he shares everything you need to know about the AI agent revolution.

During this webinar, we will explore:
* How Agentforce works
* Useful things agents can do for you
* Why you need a unified platform to make them work
*How to create, test, and control AI agents

As the new global digital labor platform, Agentforce works alongside humans to get more done. We’ll talk about the role of us humans in the hybrid workforce, and how you can get started today building your AI agent labor force of tomorrow.

Agentforce & the AI Agent Revolution: What You Need to Know Now

Running a small business today means doing more with less, which is why many businesses are turning to new technologies and AI to drive growth. In fact, 78% of SMB leaders say AI will be a game changer for their company.*

Learn how to sell smarter and grow revenue faster with Agentforce. Join this webinar to see how AI agents unify marketing and sales and power the full B2B revenue journey—from first touch to upsell—on one connected platform.

*Source: Salesforce SMB Trends Report, Sixth Edition, 2024

Agentforce for Small Business: Smarter Marketing and Sales Alignment

With new business expectations come new opportunities to adapt. With agentic AI, be sure to unlock the full potential of your business.
In this upcoming webinar, discover how Salesforce can help you navigate today's challenges and drive unprecedented growth. 

Bringing the latest insights from Agentforce World Tour Auckland to you, you'll learn:

***Navigate Economic Uncertainty:** Understand how to overcome rising costs and competitive pressures.
***Empower Your Workforce:** Learn to maximise productivity with AI and consolidated tech.
***Boost Customer Experience:** Discover how AI can personalise interactions and foster loyalty.
***Drive Revenue Growth:** See how to find, win, and keep customers more effectively.
***Prepare for AI Success:** Assess your organisation's AI readiness and future-proof your business.


Register for our  or watch it on demand afterwards.

Agents of Growth: Unlocking SMB Potential with Unified Data

AI promises a sales revolution, yet your reps are still losing deals and wasting time. That’s because even the most powerful AI falters when selling teams are drowning in tools and communicating in silos, lacking a complete picture of customer data. So, how do you fix that?

Join us to learn how Salesforce Sales Cloud and Slack unlock a competitive advantage by uniting your people, data, AI, and automation in one experience. See how new innovations like Salesforce channels and Agentforce connect data and dialogue to deliver actionable AI insights, all in one place where sales teams have everyone and everything they need to win.

In this session, you'll learn how to:

*Accelerate deal cycles* with real-time collaboration that connects customer data and conversations, so selling teams can strategize together with a complete view of the business.
*Empower your reps* with instant, AI-driven intelligence and automation—enabling smarter decisions, better coaching, and faster wins.
*Boost productivity and data quality* by making it easy to update CRM, capture notes, and automate busywork —whether reps are working in Slack or Salesforce.

The Deeply Unified Advantage: How Sales Cloud and Slack Drive Revenue Success

Register for our  or watch it on demand afterwards.

El Jannah’s Secret Sauce: How AI Agents are Redefining the Future of QSR

Unlock a new era of agentic analytics with the powerful combination of Tableau Next. Discover how intuitive conversational analytics lets you simply ask questions in natural language and instantly receive accurate, contextual insights. We'll explore how Tableau Next leverages Tableau Semantics, Salesforce's trusted AI-infused semantic layer, to ground agent responses in your trusted business knowledge, clarify your intent, and continuously learn, delivering increasingly accurate and relevant insights over time. Transform raw data into meaningful insights – all without complex queries or manual digging.

In this on-demand, learn how Tableau Next and Tableau Semantics:
* Provides conversational analytics for quick, actionable insights and visual answers – no complex queries needed.
* Delivers trusted accuracy by grounding responses in a unified semantic layer with rich business context.
* Continuously improves insights accuracy and relevance by enabling agents to clarify intent and continuously learn over time.

Beyond Dashboards: Unlock Trusted Conversational Analytics with Tableau Next

Are disconnected systems and friction-filled checkouts costing you sales? In a competitive market, every interaction matters. It's time to build a commerce experience that captivates buyers and accelerates revenue.

This session reveals how Salesforce Commerce Cloud empowers you to meet and exceed modern buyer expectations. Move beyond a simple storefront and build an intelligent, unified commerce engine that drives efficiency and loyalty.

Accelerate Growth and Create Seamless Experiences with Unified Commerce

Feeling the squeeze to grow your small business while juggling a million things? Are messy communications slowing your team down as you expand? It's time to stop switching between tabs and start streamlining your success.

Watch this on-demand demo to see how Slack and Starter Suite combine to create the ultimate toolkit for landing more deals and making your customers rave. We cut through the fluff to show you exactly how these tools work together to boost your team's efficiency and keep everyone on the same page, turning chaotic workflows into powerful results.

How to use Slack and Salesforce to win new deals and deliver better customer service

Learn how agentic AI is transforming work from simple assistance to active collaboration. Featuring our partners at Deloitte, this session explores how to leverage autonomous systems to accelerate decisions, scale impact, and unlock new capacity and creativity when paired with a smart workforce strategy.

Rearchitecting work in the age of AI

our financial services contact centre holds a goldmine of customer insights. The key to unlocking this value is AI, which offers a powerful opportunity to drive significant productivity gains and free up your teams for the high-value conversations that truly matter with customers.

In this live webinar, happening today, you will hear directly from AIA New Zealand, the country's largest life insurer, as they share their transformation story. Discover how they integrated AI into their frontline experience to reduce agent cognitive load and enhance customer outcomes.

Driving Productivity: 3 ways AI is changing contact centres in financial services

The pressure on IT leaders to innovate with AI while fortifying security has never been greater. This webinar unpacks the latest findings from Salesforce's State of IT reports, drawing on insights from over 4,000 global IT decision-makers, with a special focus on perspectives from ANZ leaders.

Watch this on-demand session to explore how AI is reshaping app development and creating new demands on IT, understand how robust security measures build customer trust amidst evolving threats, and see how AI agents are becoming critical tools for enhancing both innovation and resilience. You'll gain practical strategies to ensure your organisation stays ahead in the ever-evolving IT landscape.

The State of IT: AI and Security Insights for 2025 and Beyond

Time is your most valuable asset, yet we waste nearly a full day each week just searching for information. Slack's Enterprise Search solves this by bringing all your tools, files, and conversations into one intelligent, searchable hub.

Watch this on-demand webinar with experts from Salesforce and Slack to learn how to implement this powerful feature to boost productivity, unlock hidden knowledge, and measure its value, all while keeping your data safe and secure.

Unlock Insights with Enterprise Search: Find and Act on Knowledge Quickly and Easily

Connected telephony is no longer just about making calls, it’s a strategic asset for high-performing teams. Join us to discover how Salesforce Voice transforms every interaction into a seamless, AI-powered experience. You’ll learn how to connect conversations to your CRM, activate real-time AI, and automate post-call work to drive measurable gains in productivity, customer satisfaction, and revenue.

Calling all Sales & Service pros: Why Connected Telephony is your Next Superpower

Australia and New Zealand thrive off of small businesses. But with a saturated market, it is equally difficult and critical to stand out in the crowd by exceeding customer expectations. Continuing on with our webinar series, we will explore how to grow your business by differentiating yourself through optimal service. Tune in to hear insights from Amanda Carne, Global COO of Urban Rest and Tom Brandon, Regioanl Sales Director at Salesforce.

Join this webinar to discover:
- A Real-World Success Story
- Insights for Competitive Advantage
- Leveraging Data-Driven Insights

Watch on-demand now.

The Future of Growth: Exceeding Customer Expectations with Urban Rest

Imagine a workforce that is always available, scales effortlessly, and delivers exceptional service with trust, accuracy, and compliance. With Agentforce for Financial Services, banks, insurers and wealth managers, can leverage autonomous AI agents as a limitless digital workforce—automating processes, streamlining operations, and enhancing customer experiences like never before. 

Watch this session to explore how financial institutions are driving smarter growth, improving efficiency, and building trust with Agentforce.

Build the Workforce of the Future in Financial Services with Autonomous Agents

Boost productivity, cost efficiency and safety at every mine with AI-powered Field Service 

Harness the power of AI and witness first hand how Salesforce agent-first Field Service can transform your mining operations, boosting efficiency by up to 30%.

In this dynamic webinar you will discover how to:

Elevate site safety and compliance: using AI agents to deliver highest safety standards and regulatory adherence

Empower your teams: explore the transformative impact of AI agents, from streamlined onboarding to accelerated problem-solving, and intelligent scheduling

Optimise dispatch with precision: ensure the right person arrives at the right job with the right tools, knowledge, and timing, every time

Guide worker action: equip your workforce with real-time, intelligent guidance to execute tasks flawlessly on the right assets, in the right location, at the optimal moment

Leverage asset insights: Empower asset managers to make informed decisions based on critical asset data and telematics.

Boost productivity, cost efficiency and safety at every mine site

Ready to discover how you can do more with less? AI agents are revolutionising Consumer Goods and Manufacturing, and we're showing you how.

Unbox Agentforce for Consumer Goods and Manufacturing and other cutting-edge AI, data, planning, and execution innovations designed to automate complexity, boost efficiency, and unlock strategic wins.

Humans with agents deliver profitable growth for consumer goods and manufacturing

Join us for a look at the Summer ‘25 Marketing Cloud Release! You’ll get the inside scoop on the most important features from this release, right from our experts. They’ll take you through what you need to know and how each feature is built to help answer some of the biggest challenges facing marketers today. And the cherry on top? We’ll also take you through a few demos so you can see how it works. Register today to save your spot!

What you can expect:
- A review of the biggest new features coming to Marketing Intelligence, Salesforce Personalisation, Marketing Cloud Engagement, Account Engagement, Marketing Cloud Growth and Advanced Editions, as well as Loyalty and Referral Marketing.
- Demos of select features so you can get a front-row seat to how it all works
- A Q&A so you can ask our team questions

In addition, fresh off the back of Connections in Chicago, our product experts will be sharing the latest announcements and innovations in Marketing Cloud — bringing the best of what’s new right to your doorstep!

The Summer '25 Marketing Cloud Release Highlights

Today, the average enterprise owns nearly 1,000 applications, with only 28% of them being integrated/connected. With more companies also adopting a multi-cloud approach to meet their business needs, IT teams are facing challenges to connect, manage, secure, and govern their legacy, custom-built, and modern APIs efficiently.

In this webinar, you will learn: 
- The benefits of a fully integrated API strategy
- Best practices for managing legacy, custom, and modern APIs
- See real-world examples of businesses that have transformed their integration landscape

How to Strengthen your Integration and API Architecture with MuleSoft

APIs are instrumental in delivering many applications, integrations and processes to improve business agility, connect data and AI. Protecting and managing APIs is important to adopt AI and deliver business initiatives safely. 

However, with API sprawl, organizations are faced with challenges in securing and controlling APIs across diverse architectures.

Learn how API Management on Anypoint Platform can help you improve visibility into all APIs to govern and scale across your organization.

Build, Manage, and Secure Any API with MuleSoft API Management

Dive into the latest addition to our Automation portfolio: MuleSoft Intelligent Document Processing (IDP). Learn how to quickly extract and organise unstructured data from various document formats including PDFs and images using pre-built templates and natural language prompts, powered by Einstein. See a demo showcasing how IDP and Salesforce Flow work together to drive end-to-end automation - increasing efficiency and accuracy of document processes.

Automate document workflows with AI-powered Intelligent Document Processing

Watch us for an insightful webinar where we will provide an update on Australia's changing privacy laws. Discover how these regulations impact your business within the Salesforce ecosystem, from compliance requirements to data governance and risk mitigation best practices. 

In this engaging webinar you'll hear: 
- An update on the Government response to recommendations and projected timelines
- Best practices you can follow to start or progress your journey in relation to your Salesforce Platform
- How to prepare, adapt and safeguard your business approaching the upcoming changes

Navigating Australia's Privacy Laws

Join our webinar on Data Management with Salesforce to explore how Salesforce’s advanced data management capabilities can optimise your data strategy and help with regulatory compliance. 

Discover best practices for managing, archiving and leveraging your data effectively to achieve your organization’s strategic goals, operational efficiency, and competitive advantage. Empower your team to achieve data excellence with Salesforce. Effective Data Management can lead to significant improvements in costing as well as performance of your Salesforce environments. 

Key takeaways:

- Discussion on why organisations need an effective data management strategy on Salesforce.
- Learn how to effectively manage and organise your data using Salesforce’s tools and features.
- Discover best practices and different methods for data management and archival.

Data Management with Salesforce

MuleSoft Product Roadmap Innovations: Summer 2024

Join MuleSoft Product Leadership and Product Managers for updates on MuleSoft's vision and insights into the technology roadmap. 

Learn how our products and solutions continue to evolve to help your organisation maximise productivity and foster rapid innovation.

MuleSoft Product Roadmap Innovations

In today’s rapidly evolving manufacturing landscape, staying competitive requires more than just keeping up with the latest trends—it demands a proactive approach to innovation and modernisation. Learn how MuleSoft is driving innovation and revolutionising manufacturing processes.

During this webinar, our experts will explore how MuleSoft’s advanced integration platform facilitates seamless connectivity across disparate systems, enabling manufacturers to modernise their operations, enhancing collaboration across the supply chain and embrace Industry 4.0 principles.

Key topics to be covered include:

- Understanding the unique challenges facing the manufacturing industry and the need for modernisation
- Exploring the capabilities of the MuleSoft AnyPoint Platform in facilitating seamless integration and connectivity
- Real-world case studies highlighting successful implementations of MuleSoft in manufacturing organisations
- Strategies for leveraging MuleSoft to accelerate innovation and drive competitive advantage
- Insights into emerging trends and best practices shaping the future of manufacturing

Modernising Manufacturing Processes

Generative AI is the #1 technology that IT feels the pressure to onboard quickly. IT leaders need to help their teams skill up fast and bring the power of AI to their organisations quickly so that they don’t get left behind. Join us to learn how Salesforce is democratising AI App Development with our latest no-code and low-code tools, Einstein Copilot and Prompt Builder, to bring AI directly into the flow of work and increase productivity across every department.

Build AI Powered Apps FAST with Salesforce Einstein

Up to 95% of IT leaders state that integration challenges are one of the largest barriers to AI adoption. 

Learn how MuleSoft helps Salesforce organizations integrate and orchestrate data from Sales Cloud, Service Cloud, and other disparate systems to build a scalable foundation that's ready for any AI strategy. 

In this session, we'll take you through the framework for how to connect, compose, control, and take action around your applications with the power of MuleSoft's Anypoint Platform.

How Salesforce Customers Build an AI-ready Foundation with MuleSoft

The next wave of innovation - Generative AI is here. At MuleSoft Integration, we believe that AI powered experiences start with a strong foundation in Integration and Automation.

Join us on at this webinar to learn how integration using APIs can:
- Help provide the right data at the right time
- Be used to adapt your business processes more quickly to new AI use cases
- Securely embed external AI models with the MuleSoft Integration Anypoint platform

Plus also learn how MuleSoft Integration will use AI in the future to simplify integrations even more.

MuleSoft Integration- A Foundation for Generative AI

Curious to know how to manage generative AI securely across your organisation?

Large language models (LLMs) work with LLM APIs to unleash the power of generative AI across your organization. MuleSoft's Universal API Management helps protect and govern any API including LLM APIs to be built and deployed anywhere.

Learn how to improve visibility and control for all your APIs, and how Alexion, part of AstraZeneca, is using an API-led architecture across its business.

How to Embrace and Manage AI Securely Across Your Organisation

Discover the latest innovations in business automation with Salesforce AI. Explore the power of Generative Flows, Einstein, and Large Language Models (LLM) to accelerate automation using clicks, not code.

You’ll learn how to implement seamless workflow integration with MuleSoft, Salesforce Flow, and Slack powered by AI and automation to increase efficiency for every process across all your teams.

Use AI to Accelerate Business Automation with MuleSoft and Flow

Today’s business environment is highly complex, with increasing demands on your service teams. Salesforce Flow helps your teams meet their needs, empowering business and IT teams to collaborate rapidly and solve diverse business challenges. 

Watch the webinar to learn how Salesforce Flow helps drive efficiency and productivity through automation. During the session, you’ll get a deep dive on Flow’s capabilities across its suite of tools, and see it in action with a demo.

Salesforce Flow: Streamline Your Service Workflows

With the rise of AI, evolving security threats, and more, IT leaders face brand new challenges. On top of this, companies expect exciting innovations, actionable data, and maximum efficiency.

We surveyed over 4,000 IT professionals on how they keep up with changing business needs and compiled their insights in our third State of IT report.

Watch the webinar and see why IT leaders are adopting AI, automation, and integration to exceed today’s expectations.


Featured Speakers:
•   Vala Afshar, Chief Digital Evangelist, Salesforce
•   Daniela Kirchhubel, Product Marketing Director, Salesforce

Global Insights from the 2023 State of IT Report

Technology is always evolving, and a business's ability to adapt allows it to face disruptions. Explore how our next-generation developer tooling can boost productivity and uncover how:

- Einstein generates code and integration flows in minutes.
- To connect to 3rd party LLMs safely and securely across teams and apps.
- Unlock the power of Salesforce AI to achieve enterprise-scale connectivity
- MuleSoft, Einstein, and Large Language Models (LLM) can turbocharge your integration projects.

Register for our live webinar or watch it on demand afterwards.

Featured Speakers:
- Ben Spicer, Senior Product Marketing Manager, Salesforce
- Aridam Kumar, Technical Product Marketing Manager - MuleSoft, Salesforce

How to Unlock Data Silos with MuleSoft and AI

Integration and Automation to power AI-Driven Experiences

Discover the secret to exceptional customer experiences: real-time insights. In this on-Demand webinar, We delve into the success story of Legend Corporation, an Australian group of companies operating within the electrical, electronics, and industrial products sector. Discover how Legend leveraged MuleSoft to drive real-time insights and elevate their customer experiences to new heights.

You will:

- Gain insights into the importance of real-time insights in creating exceptional customer experiences.
- Learn how Legend Corporation successfully implemented MuleSoft to drive real-time data integration.
- Discover the transformative impact of real-time insights on customer satisfaction, loyalty, and business growth.

Unlock the Power of Real-Time Customer Experiences with MuleSoft

Salesforce

MuleSoft

Digital Transformation

Automation

Enterprise Applications

Integration

API Management

Artificial Intelligence

Generative AI

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Unlock the Power of Real-Time Customer Experiences with MuleSoft

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About this talk

Salesforce, APAC