Unlock the Power of Personalisation with AI-driven Experiences

Logo
Presented by

Melissa Joy D. Valdez, Bank of the Philippine Islands | Hedy Tan, Salesforce | Reenu Thomas, Salesforce

About this talk

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers. Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience. Featured Speakers: • Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands) • Hedy Tan, Senior Account Executive, Salesforce • Reenu Thomas, Solution Engineer, Salesforce
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (421)
Subscribers (18552)
Salesforce is the #1 AI CRM, helping every company become an AI Enterprise with one trusted platform, Einstein 1. Our best-in-class CRM for sales, service, marketing, and commerce is deeply integrated with trusted AI and unified data, so companies can create stronger customer relationships, increase employee productivity, and deliver higher margins.