Name: Unlock the Power of Personalisation with AI-driven Experiences
Start: 2023-07-18T03:00:00Z
End: 2023-07-18T03:00:59.000Z
Location: BrightTALK
Rating: 5

Salesforce is the #1 AI CRM, helping every company become an AI Enterprise with one trusted platform, Einstein 1. Our best-in-class CRM for sales, service, marketing, and commerce is deeply integrated with trusted AI and unified data, so companies can create stronger customer relationships, increase employee productivity, and deliver higher margins.

Marketing and commerce leaders are in a new era of digital. It is an era where the customer journey is vital, and with all of the data collected, customers expect more. In fact, 80% of customers expect better experiences.

Join us to learn how Rawlings Sporting Goods, one of the leading sports equipment manufacturers, is unifying online and in-store customer data on Salesforce. Once unified, Rawlings can activate this data to deepen customer relationships through personalisation and drive revenue growth. 

In this webinar, you will discover:
- How Rawlings unites Marketing and Commerce data across multiple brands with Data Cloud to deliver personalised experiences
- Strategies to stand out from the competition by creating unique customer touch points
- How to put the customer at the center of your digital strategy to drive more revenue

Digital Grand Slam: How Rawlings Creates a Connected Customer Journey with Marketing, Commerce, and Data Cloud

Join our product leadership for an exclusive look into the future of B2C Commerce! Discover our vision to redefine the commerce industry with an AI-powered platform that is composable, extensible, and connected at every layer. See what we are bringing to B2C Commerce this year to empower your team to activate commerce across all channels, maximise revenue, reduce total cost of ownership, and personalise every shopper engagement.

In this webinar you will see how to:
- Scale your commerce platform with confidence with new innovations that improve time to value, speed, and scale
- Create a connected and personalised shopper journey that keeps customers on your site
- Build loyalty with Data & AI on a scalable e-commerce platform built on trust
- Create a fast, flexible, and extensible e-commerce storefront with the latest Composable Commerce innovations

Win the Digital Experience with B2C Commerce

Watch us for an insightful webinar where we will provide an update on Australia's changing privacy laws. Discover how these regulations impact your business within the Salesforce ecosystem, from compliance requirements to data governance and risk mitigation best practices. 

In this engaging webinar you'll hear: 
- An update on the Government response to recommendations and projected timelines
- Best practices you can follow to start or progress your journey in relation to your Salesforce Platform
- How to prepare, adapt and safeguard your business approaching the upcoming changes

Navigating Australia's Privacy Laws

Join our webinar on Data Management with Salesforce to explore how Salesforce’s advanced data management capabilities can optimise your data strategy and help with regulatory compliance. 

Discover best practices for managing, archiving and leveraging your data effectively to achieve your organization’s strategic goals, operational efficiency, and competitive advantage. Empower your team to achieve data excellence with Salesforce. Effective Data Management can lead to significant improvements in costing as well as performance of your Salesforce environments. 

Key takeaways:

- Discussion on why organisations need an effective data management strategy on Salesforce.
- Learn how to effectively manage and organise your data using Salesforce’s tools and features.
- Discover best practices and different methods for data management and archival.

Data Management with Salesforce

Curious how Slack transforms teamwork with AI, automation, and seamless app integration? check out this webinar on demand to see how leading companies streamline operations and accelerate growth with Slack.

What you’ll learn:

- Find out how Slack unifies people, processes, knowledge, culture, data, and apps in a single, user-friendly environment 
- Explore real-world examples of Slack's impact on business functions 
- Understand how innovative Enterprise customers choose Slack over other solutions and how they are using Slack as their work operating system in a modern workplace.

What is Slack?

Join this upcoming webinar to learn all about Slack AI and see it in action. You’ll get an overview of all the features available to you today, while getting a exclusive preview into what’s coming next, like expanded search capabilities and AI-powered huddles.

Things you’ll learn:

- How to help your employees embrace AI with simple, easy-to-use AI in Slack
- How to unlock the full value of your collective knowledge in Slack
- How to get time back with new features like AI-powered huddles

How to get started with Slack AI

According to Wellingtone’s The State of Project Management Report, less than half of companies consistently achieve project success. With all the project and work management tools available today, have you ever wondered why most organizations are missing their project goals?

No matter how much money companies spend on project management software, employees don’t want—or need—another tool to do their job. What they need is a way to manage projects better and collaborate on them in one place.

Meet Slack lists. Lists bring project management to teams where they are already working together–in Slack. With lists, you can visualize and organize tasks so you can track cross-functional projects, requests, approvals and more.

Join us to see a live demo of Slack lists and to learn more about how all types of companies can reduce context switching between apps, drive accountability across teams, and focus on what’s most important: doing your best work, faster.

Introducing Slack Lists

Trapped data and siloed systems? We understand the struggle all too well. In fact, 95% of IT leaders say integration is a top barrier to AI adoption.

Learn how with MuleSoft & Data Cloud you can:

- Connect all of your CRM, legacy, and industry-specific systems
- Build integrations and automations that activate insights across downstream systems and fuel AI solutions
- Enable faster, more personalized customer interactions with AI by unlocking your organization's knowledge and unstructured data

Unlock & Action Data Across your Enterprise with MuleSoft & Data Cloud

Join us as our Product Team shares the latest features and updates coming to Data Cloud. 

We’ll take a look at the latest innovations launching in the latest release, and breakdown how they can help take your Sales & Service strategies to new heights.

Supercharge Sales & Service with Data Cloud’s Innovations

In today's fast-paced world, customers increasingly seek quick solutions to their issues, with a strong preference for self-service options that allow them to resolve common problems independently. How can financial services organisations navigate compliance and regulatory challenges while implementing advanced service processes to enhance customer experience and reduce service costs?

Achieving widespread organisational implementation and adoption of elevated service processes presents its own set of challenges. We recognise that compliance concerns, regulatory hurdles, and migrating from legacy systems are difficult obstacles, but they can be overcome!

You will learn:

- The actionable insights and proven strategies that our customers have used to accelerate the evolution of their service processes.
- How to transform your call center into an efficiency hub to boost your Net Promoter Score (NPS), reduce operational costs, and drive revenue growth

How to drive efficient growth with data, automation and AI-powered customer service

The latest State of Sales report, with insights from 5,500 sales professionals, reveals that revenue growth is up, but so are customer demands and competition.

Join this webinar where you'll hear from the Salesforce team alongside industry experts.

Learn how top performers are navigating:

- Rising Customer Demands: Customers are expecting more personalised experiences and faster turnaround times.
- AI’s Role In Productivity: AI sees wide adoption (over 80%)— used to improve data accuracy, understand customer needs, and enable reps — but teams still struggle to prepare for it. What are the big hurdles?
- Employee Satisfaction & Retention - Employee satisfaction is high, but leaders face challenges maintaining that satisfaction. How can they keep retention up?
- Outlook for 2024 - and beyond: What are sales teams doing to keep revenue up and growth strong as they look to the second half of the year

Inside State of Sales: How Teams Are Growing Revenue Despite Market Challenges

Did you know that 85% of decision makers anticipate service will drive a larger share of revenue this year? As service organizations increasingly turn to AI to address new challenges and scale their contact centers and field services, it’s crucial to understand how to leverage these technologies effectively.

Watch this webinar to explore insights from our global survey of over 5,500 service professionals, including key findings from India. Discover how leading organizations are using AI and data to exceed customer expectations, boost team productivity, and drive revenue growth. 

Don't miss this opportunity to learn how to harness the power of AI to elevate your service operations.

2024 State of Service: New Data Reveals the Latest Trends

Discover the multifaceted role of AI across financial services with our webinar, AI in Finance: Enhancing Service, Sales, and Operations. 

Financial professionals from service, sales, acquisition, claims, and lending will gain insights into AI's practical applications. Discover how AI-readiness doesn’t require an overnight overhaul but a strategic shift in mindset, preparing your institution to lead in the AI-first financial landscape.

- Renovate: your approach across various functions by leveraging AI to enhance responsiveness and efficiency, whether it's in customer service, sales engagement, or back-office operations.
- Evolve: your adoption by leveraging digital colleagues, which can help accelerate customer acquisition, streamline claims processing, and innovate lending practices.
- Transcend: by empowering customers with proactive data-driven insights that drive better decision-making and satisfaction.

This webinar is an educational opportunity to better understand the evolution, value and versatility of AI in the financial services.

Embracing AI in Financial Services: Strategic Mindsets for Success

AI has arrived, and it’s reshaping the way we work. At the virtual edition of Slack City Tour 2024, join experts from Salesforce and Slack to dive into the exciting possibilities of AI in the workplace and see how Slack and AI are changing the work landscape.


Things you’ll learn:
Meet the future of AI-powered work

- Stay ahead of the curve: Discover the latest trends, technologies and strategies shaping the future of work
- Explore AI’s impact: Understand how AI will affect different roles and teams, both technical and customer-facing
- Insider insights: Gain valuable perspectives from Salesforce, Slack and industry experts on the AI revolution
- Practical advice: Get real tips on preparing your workforce for the AI era
- Maximise productivity: Learn how Slack can help your team reach its full potential, while ensuring data security

Meet the future of AI-powered work at Slack City Tour 2024 – Virtual

Join us for an exclusive peek into Salesforce’s journey through data and AI transformations, similar to many enterprise companies. Learn how we foster a data-driven culture by integrating people, processes, and products. 
Learn about:
- Analytics Adoption: strategies to bring teams together
- Change Management: key lessons and insights
- Best Practices: empowering decision-making with data
- Use cases for Sales, Marketing Service and Finance

Don’t miss out on understanding how Salesforce leverages Tableau to enhance enterprise operations.

Discover how Salesforce runs on Tableau

Are your sales teams eager to use AI, but unsure of where to start? Join us to hear how Sales Cloud’s latest AI capabilities can drive growth and boost productivity from pipeline to paycheck. In this session, you’ll learn the latest AI trends from our State of Sales 6th Edition report, hear Salesforce’s approach to AI directly from product experts, and see product demonstrations highlighting the top use cases that guide sales team efficiency. Don’t miss out on this opportunity to unlock the full potential of AI for your sales teams, leading to a potential 30% increase in revenue growth. Your AI journey starts here!

7 Practical Ways to Put Sales AI to Work

Join us for an exclusive look at the new features coming to Marketing Cloud as part of the Summer ’24 Release. Marketing experts will walk through the latest innovations across our entire suite of Marketing Cloud products that span the full customer lifecycle. From getting the right data in, to activating your ideas, we’ll walk through all the nuts and bolts you need to know!

APAC Marketing Cloud Summer '24 Release Highlights

Get a fast solution to AI-powered actionable insights to drive impactful business outcomes. 

The numbers don’t lie: 70% of employees in most organisations still lack access to the answers they need from data. Join us to discover how Tableau Pulse gives everyone in your organisation access to the key metrics that matter to them when they need them. With AI-powered, intuitive data experiences embedded into Salesforce and mobile-ready, Tableau Pulse empowers Salesforce customers with a wall-to-wall solution that delivers personalised, contextual, and intelligent insights.

Learn how to help your Sales, Services, and Marketing teams uncover winning trends, get ahead of issues, and make better data-driven decisions across your company.

How to Drive Impactful Business Outcomes with AI-Powered Tableau Pulse

Turning Data into Meaningful Customer Moments

2024 State of Marketing Report: What Every Marketer Needs to Know

Unlocking Growth with Enterprise Data, AI and Personalisation Strategy

Marketing Cloud Spring '24 Release Highlights

Building Trusted Relationships with Data + AI with Salesforce Data Cloud

Connect with Customers: How to Build a Mobile-First Journey

Mastering Marketing Automation and Next-Gen Webinars for B2B Success

Dreamforce2U Webinar: Generative AI in Marketing

Key Announcements & Deep Dive into AI-Powered Email Marketing

Marketing Cloud March 2023 New Feature Overview

Bring Real-Time Magical Moments to Your Customer with the Power of Data

Build lasting relationships that drive growth with Marketing Cloud

Generative AI is disrupting marketing organisations with the promise of time savings, increased personalisation, and changing the way marketers interact with customers.

Join us to learn how to unlock efficiency with GPT-enabled campaigns and redefine the limits of personalisation at scale with Generative AI and trusted first-party data, to deliver customer magic across every touchpoint and build lasting relationships. Hear from our Trailblazer Melissa Joy Valdez how BPI is driving personalisation at scale and transforming customer experience.


Featured Speakers:

• Melissa Joy D. Valdez, Vice President, Head of Project Program Management & Systems Support Division, Customer & Marketing Group, Customer & Marketing Group, BPI (Bank of the Philippine Islands)
• Hedy Tan, Senior Account Executive, Salesforce
• Reenu Thomas, Solution Engineer, Salesforce

Unlock the Power of Personalisation with AI-driven Experiences

ChatGPT

Personalization

Artificial Intelligence

Customer Experience

Customer Engagement

Digital Experience

Digital Transformation

Digital Marketing

Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Unlock the Power of Personalisation with AI-driven Experiences

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