Name: Freelancer Series, Pt 1: Growing your freelance marketing practice in a pandemic
Start: 2021-02-04T18:00:00Z
End: 2021-02-04T18:00:39.000Z
Location: BrightTALK
Rating: 5

You may be the best at what you do, but how are you showcasing this to the world? Getting noticed as a freelancer can be challenging but you're in luck. We'll be chatting with Gaby Cardoza, an expert in social media, marketing and entrepreneurship. She'll share tips on how to define your voice, choose a platform to build expertise on, be strategic about social media, differentiate between your personal and professional brand, and so much more.

Freelancer Series, Pt.3: The power of a personal brand

In the second part of this three-part freelancer series, we speak with Jessie Coan, President of Jessie Coan Marketing, on what it takes to get started as a freelancer. Whether you're starting as a side hustle or going all-in this year, we'll dig into how to find clients, establish rates, find the right niche, create a portfolio and more!

Freelancer Series, Pt.2: Getting started & securing that first client

Content generation strategies have had to pivot to meet the needs of a virtual world in 2020. For our final BrightTALK Local of the year, we are partnering with Boston Content and DC Marketing Tech Talks to bring together some of the best demand generation thought leaders in North America. The panel will have an in-depth discussion on: 
- Creating engaging online experiences that drive bottom-line results
- The science behind content that makes an impact 
- Driving demand with virtual event content
- Building an always-on campaign strategy to constantly push leads through the funnel

BrightTALK Local North America: Content Strategy in a Virtual World

Let's be real...2020 has been anything but predictable in both our personal lives and our jobs as marketers.  We've faced a pandemic, a challenging economy, and a tumultuous political atmosphere.  We spent the majority of the year in survival mode, making hard pivots and working long hours to do so. It seems like each month brought another controversial, but important, topic to the forefront that our brands and businesses had to navigate. It's been a wild ride but we've just about made it to the end. 

So the next question arises.....what will 2021 be like? If it's just as crazy, has 2020 prepared us for it? What aspects of 2020 will stay and which will go? What trends will we latch onto? And what do we think is on its way but hasn't quite hit us yet?

Join us as we talk to some of Boston's top minds on content and SEO trends that we'll see going into the new year.

2021: A Marketing Mystery?

Freelance careers are soon to be booming, according a Forbes article from June 2020. With 47% of hiring managers planning to hire independent professionals since the pandemic began, this is a bright spot for many either building a freelance practice or considering it. So what does this look like in practice? In the first of our 3-part freelancer series,

Freelancer Series, Pt 1: Growing your freelance marketing practice in a pandemic

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Freelancer Series, Pt 1: Growing your freelance marketing practice in a pandemic

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