Name: Introducing an Omnichannel Marketing Attribution Hub for Enterprise Businesses
Start: 2021-12-09T19:00:00Z
End: 2021-12-09T19:00:37.000Z
Location: BrightTALK
Rating: 5

System Soft Technologies provides clients across multiple industries with cost-effective, innovative IT consulting services and solutions. We build client relationships around a collaborative business approach to solve their most difficult IT challenges. We have been widely recognized for our collaborative, client-centric approach to business, as well as our passion for excellence, both of which have resulted in significant yearly growth.

With over 700 highly-trained professionals and offices throughout the US, Canada, and India, we provide a sound, geographically-advantageous partnership for fulfilling onsite client projects. We also utilize an offsite model to manage client costs. 

Rapid innovation and application development make up the foundation of our business model. Our solutions combine the latest technologies, training, consulting and technical support. Our portfolio consists of technical project support and consulting services. Our Innovation Labs builds leading-edge products to address unmet critical needs we identify across our broad client base, such as Elysium Analytics cybersecurity and Delphian Trading predictive investment analytics.

Learn how smart organizations achieve compliance, manage cost in the cloud with a unified view

CFOs are shocked over recent cloud bills. During a six-month period last year, 30% of IT pros report a 50% increase in monthly cloud bills. Others saw theirs double. Yet, organizations must get what they pay for to meet compliance obligations. A solution is better monitoring and alerting.

During this webinar, IT leaders will learn how System Soft helped customers overcome challenges of:

• No detailed cost and usage reports; no historical data for accurate forecasting and capacity planning; no unifying access controls in a simple dashboard.
• No view of monthly spending, tracking anomalies and holding teams accountable.
• No clarity of policy violations and visualized relationships between cloud resources and risk severity.
•	No accountability without multi-cloud reports and custom dashboards segmented by line of business.

Through case studies about top performers conquering cloud management challenges to stay compliant, secure and on budget, we will explore an innovative cloud management system and share the advantages of building granular visibility into cloud environments. You will learn how to:
 
•	Discover departments, teams, projects or apps accountable for driving cloud consumption and hold them liable via IT chargeback or showback.
•	Track patterns over time to accurately forecast future budgets and reduce miscalculations.
•	Ensure lines of business follow budget guidelines, proactively alerting stakeholders when cost centers exceed predefined budgets or detect spending anomalies.
•	Use a dynamic policy engine to automate cost-saving practices, building governance policies to monitor environments for opportunities and proactively reduce wasted spending.
•	Establish organizational standards, while enabling flexibility through exceptions and policy customization.

Conquer the Cloud and Cloud Costs with Ease

Today’s supply chain logistics industry is facing more distribution channels, changing trading partner needs and decreasing product cycles. To stay competitive, the supply chain must drive shorter product introduction cycles, communicate with a diverse and complex supplier and partner ecosystem and reduce costs. To meet the need for agility, you must address: 

    • No supply chain visibility of real-time data throughout the shipment lifecycle, leading to loss of time and resources, etc. 
    • Compliance and tracking issues due to disparate legacy systems. 
    • Costly and onerous third-party onboarding processes. 
    • Wasted business resources and less cost-effectiveness from data silos. 

These issues are traditionally too expensive for a SMB or enterprise to fix, but also too expensive to ignore. 

During this webinar, we will share our experience with business and IT leaders about how API-led integrations can accelerate supply chain logistics success and deliver faster ROI and benefits. We will focus on the top four areas, where API-led integration overcomes your supply chain challenges. 

    • Complexities you face today: 
        - Application integration 
        - 3PL 
        - Integration of business protocols 
    • Pain points 
    • Case studies 
    • SCM iPaaS Solution demo 
    • ECI practice capabilities  

We will also cover our QuickStrike Assessment, which provides a rapid review of current plans and a defined path forward for remediation and faster ROI.

Accelerate Supply Chain Digitization with Modern API-Led Integrations

How Innominds gained full security coverage at less cost and unified observability with Elysium Analytics.

Data volume, variety and velocity made by systems and users have grown. Complexities of modern cloud applications have made the old ways of monitoring and managing apps inefficient with many visibility gaps. Demands are quickly moving past monitoring and simple troubleshooting, compliance and basic reporting toward holistic observability across an enterprise network.

As machine-generated data grows, so is the cost of ingesting data. Lack of scalability, high operational overhead, expensive storage and license models of legacy solutions are driving up overall cost. Companies now must compromise on what data to collect and for how long to keep it.

Without access to all your data, you limit your ability to know when something is wrong within the infrastructure and lack full context to understand why.

Elysium Analytics platform, built on Snowflake, takes a data-first approach to observability. It helps cross-functional teams grasp and answer questions on what is going on in highly distributed systems. This is done by collecting and keeping all telemetry to explore, analyze, visualize and share data in one scalable data store. With this no-compromise solution, data collection and storage are not limiting factors.

Join us to hear from Innominds about its data and observability challenges and how our platform helped to achieve its goals. We will give a live demo of how Elysium Analytics helped Innominds:

•	Achieve full security coverage at 80% less cost.
•	Build a modern data collection pipeline with pre-built data connectors for faster onboarding.
•	Enable all telemetry to be collected and kept.
•	Support more endpoint detection and response (EDR) use cases.
•	Get full-stack observability at scale.
•	Gain deeper insights across the application, network and infrastructure.

Achieving Observability for Security at 80% Reduced Cost

Learn How Smart Companies Secure Their Legacy Applications by Simplifying Logins with Security Assertion Markup Language (SAML). 

As our clients—and the customers they serve—consume more cloud services integrated with legacy applications, the need for a unified cloud identity model and better security becomes vital. Managing access to critical applications and data based on complex architectures can be expensive and fraught with risk. Other trends that challenge business and IT leaders include:

•	Expanded attack surfaces from growth of remote-based workforces, which rely on difficult-to-control technology (mobile, desktop, Apple, many versions of Windows) accessed from diverse geographic locations.
•	More rogue actors and increased security breaches, including severe penalties for those who fail to protect customer privacy and data.
•	Broader use of complex architectures based on hybrid environments that integrate private and public clouds with legacy applications and data.

During this webinar, you will learn how SSTech, in combination with F5 BIG-IP Access Policy Manager (APM), has helped customers overcome these challenges:

•	Centralizing identity and access control with application-aware policies.
•	Unifying access controls in one simple dashboard.
•	Saving costs by reducing multi-tier proxies.
•	Strengthening security through comprehensive endpoint posture and automated penetration testing.
•	Reducing website exposure with intelligent Forcepoint technology.
•	Achieving high performance at scale.

We will share case studies about top performers overcoming challenges to secure their complex hybrid platform. F5 will co-host, demonstrating APM and providing specific recommendations and techniques in pragmatic terms.

Modernizing Legacy Enterprise Applications for a Zero Trust World

A simple definition of consent is a person online has the “right” to allow or forbid strangers (e.g., advertisers, website publishers and other third-party technology providers) from collecting his or her personal data. This “right” sits at the center of most data privacy laws, such as GDPR and other privacy regulations spreading across the globe. 

In response, Google announced in early 2020 it will stop the use of third-party cookies in Chrome by 2022. Chrome is joining a growing list of browsers eliminating the third-party cookie as a tracking technology. This trend will make it more difficult to implement targeted digital marketing initiatives. And it reduces the ability to track and segment customers and prospects. 

How will your organization engage with your audiences, while respecting their privacy? Many organizations are struggling with what to do next. However, the elevated importance of consent, changes in advertising technology, inhibited tracking ability, and increasing regulations are challenges that can be overcome. 

Attend this webinar if you are looking to understand the three primary ways organizations are overcoming this challenge, which include the use of: data marketing firms (e.g., Epsilon and Merkle); customer data platforms (e.g., Acquia and BlueConic); and customer identity graphs. We will explain the criteria used to assess each of these solutions to make the right choice and enhance the ROI of digital marketing, which is privacy safe, yet targeting the right customers. 

Webinar participants will also learn about our QuickStrike Workshop, during which we: 
- Assess your ability to address consent compliance and data privacy requirements. 
- Review your current technology stack and how it supports customer identification, tracking and personalized digital marketing initiatives. 
- Identify a tactical plan for enhancing your ability to improve customer tracking and digital marketing ROI through the right approach.

Digital Marketer’s Dilemma: Find the Right Way to Balance Compliance & Tracking

Managing the Chaos of Multiple Clouds and Diverse On-Premises Technology

As we shift toward virtual infrastructure to take advantage of scalable resources and bleeding edge services in the cloud, it is still important to get as much value as possible from current on-premises infrastructure, which already has been bought and must be fully depreciated. Discarding thousands or, in some cases, millions of dollars in current infrastructure and going all-in on the cloud is infeasible for most organizations.

However, keeping up on innovative technologies is a daunting task without using modern cloud services. Finding a happy medium was impossible until the recent release of Microsoft Azure Arc.

Attend this webinar to learn how market leaders have cracked the code to build a Modernized Hybrid Platform, which successfully uses the latest cloud services, while fully realizing the value of on-premises infrastructure. Smart companies are taking advantage of Azure’s monitoring, security, scalability and modern services to reduce time and cost, as well as rapidly deploy, without throwing away invested infrastructure.

We will share case studies about how top performers have overcome challenges building a Modernized Hybrid Platform. In pragmatic terms, specific recommendations and techniques will be described, which can fuel adoption, accelerate modernization and drive higher ROI for your current and future infrastructure environment.

Through these case studies, attendees will learn how System Soft Technologies (SSTech) has blended a unique method with an automated hybrid platform to modernize our clients’ current Infrastructure, enhancing digital customer experiences and driving top-line growth.

Azure Arc: There’s No Pain with a Single Pane of Glass

10 Easy Steps to Automate Your Business Without Breaking the Bank - As the sophistication of robotic process automation platforms has increased in recent years, so too has adoption. 

But this advantage has mostly been realized by large corporations, thereby making it even harder for SMBs to compete. Why? Lacking scale and expertise, smaller organizations have been challenged by the cost of development, maintenance , software and infrastructure, and therefore adoption has lagged. 

But the benefits of automation for SMBs are too compelling to delay any further, and lower costs are making automation widely more accessible to these smaller businesses trying to compete in unusual times of a pandemic. 

Are you a small or medium-sized business interested in automating your processes but are concerned about implementation costs and complexity? No need to worry. Getting started cost-effectively is a common concern. This webinar will provide insights and answers for those looking to get started automating key processes without breaking the bank.  

In this webinar, we will share case studies that explain the ten easy steps to develop a cost-effective strategy and execution plan for intelligent automation: 

1.	Understand Intelligent Automation Basics
2.	Develop a Mission Statement
3.	Assess Your Organization’s Needs and Select Optimum Use Cases
4.	Develop Budget
5.	Select Technology
6.	Introduce Technology Accelerators
7.	Leverage Experts
8.	Fast-Track Implementation
9.	Provide Ongoing Support
10.	Plan the Future

How Small & Mid-sized Businesses Overcome Automation Barriers

Learn How a No-Code Platform Rapidly Automates Distribution, Processing and Reporting.
 
Pandemic-fueled economic relief has increased with multiple funding rounds from federal, state and local sources, yet diverse and complex requirements imposed on those tasked with distribution have been inconsistent. These complex distribution models have made it futile for small financial institutions to take part in their community’s release of economic aid. 

Funding organizations are facing growing scrutiny over distribution equity, process integrity, speed of execution and complex reporting. Many CDFIs find it daunting to distribute funds. If there’s a way to use technology for such complexities, then more CDFIs can act to serve their communities. 

This webinar will highlight how a small CDFI worked with System Soft Technologies to use a no-code platform, building a grant portal, back-end process automation and stakeholder reporting in weeks. Complex and fluid processing requirements were quickly coded and deployed to distribute grant funding of $60 million in less than 60 days, without internal IT resources. 

Most CDFI leaders know challenges remain and could worsen, as the U.S. Treasury provides more requirements for new funding. Here’s good news. This webinar will reveal the innovative technology and approach, positioning any CDFI to connect communities and businesses to incremental funding available soon. 

Learn how to take part and save resources now: 
- Leverage no-code technology to launch a portal in less than 10 days, with complex/fluid processing guidelines 
- Act on the U.S. Treasury’s directives from its webinar (2/18/2021) 
- Save over 14,000 hours of end-to-end processing resources when distributing 
- Position your organization to expand on funding opportunities with a flexible/automated platform enabled by no-code technology

Launch Your CDFI’s Grant Portal in Two Weeks

Learn how to combine User-Centric Design with Powerful Automation to drive top-line revenue across channels.

Today’s customers are accustomed to and demand a great user experience (UX), regardless of their preferred channel of interaction, which often spans the web, call center, social media, email and text.

They want a personalized and compelling user interface (UI) across any device at any time. But unfortunately, not every organization has a customer experience that is intuitive, personalized and consistent across all devices and channels.

These companies typically experience poor conversion rates, less than optimal returns on marketing initiatives, high customer attrition and brand equity issues.

Most organizations are aware that the delivery of a compelling user experience is a critical form of customer engagement, which is crucial to growth and profitability.

However, two fundamental blockers preventing the creation of UX/UI at scale are the absence of automation and the lack of resources. Digital customer projects take way too long and cost way too much.

This webinar will provide deep insights, recommendations and case studies revealing how leading companies of every size and in every industry are using automation and a nimble user-centered design (UCD) process to move faster, reduce dependency on scarce resources and save costs in the UX design and UI development process.

Using automation tools and UCD can help translate vision into code easier and faster. Attendees of this webinar will learn how advanced tools, automation and UX expertise are being leveraged to:
- Streamline the UX design and enhance collaboration with stakeholders
- Transition UX design artifacts into UI code, which can be built once yet delivered into multiple channels and device formats without modification
- Test front and back-end functions and features across an exponential set of consumer consumption scenarios, spanning diverse device types, operating systems and browsers

Delivering a Differentiated Customer Experience in 90 Days

3 Ways a WVD Manager Helps You Thrive in a Post-Pandemic Economy 

During these times of economic and health uncertainty, many businesses have stopped dead in their tracks, as employees and customers are constrained from being onsite; limited in how they work, shop and interact. Many are confronting unclear demand and are looking to compress costs and be more agile. These challenges put the spotlight on IT to implement a remote work solution that is secure and cost-effective. Many are finding that Windows Virtual Desktop (WVD) is the solution they need now. 

WVD is a desktop and application virtualization service powered by Microsoft Azure. It can be easily deployed to help maintain data sovereignty, prohibit data loss and strengthen security, all without deploying hardware or a virtual private network (VPN). 

WVD Manager could be a critical tool for your organization to survive and prosper. With it, organizations can rapidly and effectively support a remote workforce, protect data integrity, improve productivity, increase security and compliance, and reach operational and cost efficiencies. 

Attend this webinar to gain a foundational understanding about how to design and implement a WVD Manager strategy fast and effectively for your organization. Business leaders and IT professionals will specifically learn how to implement a WVD Deployment and Management Model, which can: 

- Boost employee productivity and collaboration for onsite, remote or hybrid workforces 
- Reduce costs for IT infrastructure, hardware and network, including Azure consumption 
- Enhance security, control and compliance 

Webinar attendees will be given three specific techniques to achieve a better implementation of a Windows Virtual Desktop solution, which will support a more agile business that can grow through innovation, optimization and scale.

How to Use Windows Virtual Desktop as a Business Differentiator

4 Ways Smart Companies Overcame Legacy Platform Challenges to Survive and Thrive: 

A global pandemic has challenged organizations to provide customers the personalized experiences they need. Compounding the problem is that critical data underpinning customer engagement is often not integrated, harmonized or automated to deliver the analytical insights required to initiate, maintain and extend customer relationships.

But there is good news! Attend this webinar and learn how market leaders have cracked the code to build a Modernized Analytics Platform, which successfully uses artificial intelligence (AI) and harmonized data to automate the delivery of predictive and prescriptive customer insights.

We will cover the four hurdles that can constrain organizations from using data as a competitive weapon, including architecture complexity, data inconsistency, lack of automation, and insufficient business clarity. 

We will also share case studies on how top performers have overcome those challenges building a Modernized Analytics Platform. Specific recommendations and techniques will be described in pragmatic terms, which can fuel adoption, accelerate modernization, and drive higher ROI of data and analytics investments.

Reflecting on these case studies, you will learn how System Soft Technologies (SSTech) has blended a unique method with an automated data platform to modernize our clients’ analytics capabilities to enhance digital customer experiences and drive top-line growth.

You will also discover how our SSTech Modernized Analytics Platform QuickStrike has allowed our clients to stimulate a Data and Analytics Platforms Migration program through specific and executable recommendations, delivered in weeks.

Drive Digital Customer Experiences with a Modernized Analytics Platform

5 Ways to Make RPA More Intelligent, More Automated, More Capable of Transforming Any Organization.

Organizations are aggressively exploring technology-driven automation to offset operational and financial challenges arising from the pandemic. For many, RPA-based bots have been employed to automate high-volume, repetitive and simple processes. But the scope and complexity of what can be tackled remains limited. Automating the type of processes that have historically been the province of “knowledge workers” has remained elusive. 

In response, there’s been an ever-increasing amount of hype around hyperautomation (aka intelligent automation) as the answer to this dilemma. Gartner has named hyperautomation as a Top 10 Strategic Technology for 2020. Yet, there are still too many organizations that are challenged to extend bot capabilities for complex tasks and are wondering if intelligent automation is more hype than reality. 

Attend this webinar to learn through case studies how leading companies are finding tangible ways to hyperautomate complex processes. Five examples will be provided showing how intelligent automation has been successfully implemented to: 

- Interpret human speech 
- Understand digital images 
- Identify patterns in data 
- Automate design and development of Robotic Process Automation 
- Integrate bot activity across disparate applications and data sources 

Intelligent automation is not just hype. Intelligent automation is driving operational efficiency, uplifting revenue and enhancing customer engagement. 

Webinar attendees will understand why that’s the case and be provided real-world and practical information on how to “intelligently” automate complex processes for powerful ROI outcomes.

Cutting Through the Hype of Hyperautomation

For many executives, the Cloud is no longer a nebulous technical concept, but has become critical to achieving business goals, especially in the midst of a global pandemic.  

But unfortunately for many, their cloud journey has not fulfilled on expectations.  

Cost optimization, comprehensive security and expeditious execution of cloud migration can be competing objectives, further frustrating leadership’s perspective on the cloud.   

If you focus on speed to the cloud, you may have to give up on cost savings. If you move too fast, then you may leave yourself vulnerable to security breaches and not capture the savings.   

Sounds kind of daunting, doesn’t it?   

Well, don’t pull the plug just yet, as this webinar will provide five specific techniques that will help you get your cloud initiatives back on track.   

You will learn about how to achieve cost optimization, accelerate migration timeframes, and enhance application/data security.  

Leaders from the Cloud Practice of System Soft Technologies (SSTech) will amplify on specific client examples and describe the top five cloud optimization techniques that have successfully delivered the cloud results that executives were promised.   

You will also learn about the SST Cloud Optimization QuickStrike that has allowed clients to galvanize a cloud remediation program through specific and executable recommendations, delivered in weeks.   

The pandemic has challenged business models and fortified the need to effectively execute cloud migrations to save cost, enable business agility, and reinforce critical security and compliance requirements. Your cloud program can’t fail right now. Attend this webinar to learn how your cloud program can thrive.

Tackling the Cloud: Five to Thrive

5 Steps to Put Microservices in Action Now for Business Agility, Efficiency, Resiliency, and More Revenue.

Google, Amazon and Facebook have run microservices for more than a decade, influencing 77% of organizations to adopt microservices, with 92% experiencing success, according to a recent O’Reilly survey. And, with microservices projected to grow globally at a 22.5% rate through 2025, microservices over monolithic architectures must be carefully considered. 

About this Webinar 
During this webinar, we will provide decision-makers and IT professionals a foundational understanding of how the building blocks of containers, APIs and scalable cloud infrastructure can be used to develop a strong microservices strategy for your organization to address crucial business challenges with agility, efficiency, resiliency and revenue growth. 

To help get products to market rapidly and create a robust debugging strategy, you will specifically learn about: 

Single Responsibility Principle. When one, and only one, capability is provided by a service. 

Isolation. Building and maintaining a single capability, without impacting other functions. 

Autonomy. Microservices are autonomous, so users can choose to accept or reject the promise offered by a provider but cannot direct it to behave in a particular way. 

Data Encapsulation. Microservices capture the data (or state) and behavior as a single unit, and persistent data for each service must be private, allowing user access to the data only through its published interfaces or APIs. 

Inter-process Communication. Microservices interact with each other to fulfill a user’s request or perform a business function. 

We will also cover our QuickStrike Workshop, which delivers a rapid review of your architecture and a defined plan forward for true business transformation, encompassing IT, processes, people and culture.

Microservices: Retiring the Monolith

5 Fast and Smart Ways to Get Real Value from Your RPA Investment 

The current economic landscape puts business leaders in a predicament: They must hit revenue goals under challenging conditions with less staff. As economic contraction pushes businesses to rely on automation, the need to effectively implement and/or scale Robotic Process Automation projects intensifies. But often, there is a lack of capacity and capability to do so. 

Achieving a cost-effective RPA implementation requires that a company's strategic goals must shape the contours of its deployment. Now is not the time for a limited and ineffective commitment to RPA-driven automation. A recent Forrester survey shows up to 80% of RPA programs do not hit ROI targets because companies get stuck after deploying just a few bots. And, for those that commit to broad RPA programs, Deloitte says longer-than-anticipated bot implementations have delayed ROI. 

For those that have not started leveraging RPA, there are questions as to where to begin. Others that have begun their RPA journeys are looking for ways to avoid problematic implementations and leverage best practices to scale. 

During this webinar, we will share insights with business and technology leaders who must find RPA success and realize optimal ROI now. Our focus will be on the top five reasons RPA efforts fail and how to proactively mitigate risks and overcome challenges for each. Consider: 

- Failure #1: Improper technical and infrastructure setup 
- Failure #2: Inadequate implementation of a Center of Excellence concept or Operating Model setup 
- Failure #3: Not following bot development and implementation of best practices 
- Failure #4: Lack of skills and integration with IT strategy and resources 
- Failure #5: Unclear strategic vision and evangelization of RPA 

We will also cover our QuickStrike Assessment approach, which provides a rapid review of current plans and a defined path forward for remediation and ROI optimization.

RPA Zero to Hero: How to Rescue Your Bots

Gain a 360-degree view across all channels, personalizing the customer journey and ROI analysis 

Digitalization has elevated the importance of a data-driven marketing model. It integrates the customer journey across channels to capture share of voice and achieve conversions. Full channel integration and personalization are critical factors for reaching success with omnichannel marketing. 

The goal for B2B enterprises is to coordinate all customer touchpoints and channels with personalized and relevant content, moving the customer through the sales funnel. Tracking engagements across these touchpoints and capturing insights along the journey are essential for nurturing prospects and building customer loyalty. 

In addition, channel insights and customer intelligence empower enterprise marketers with the data they need to justify marketing spend and optimize return on ad spend (ROAS). 

System Soft’s Enterprise Omnichannel Marketing Attribution Hub, powered by Elysium Analytics, is a marketing attribution hub built for modern enterprise businesses. It enables organizations to orchestrate and capture insights from multichannel marketing programs, and holistically track and measure ROI by campaign. 

Join this webinar to watch a demo and learn how our Enterprise Marketing Attribution Hub connects your data and analytics to business value, ​and improves your targeting to increase conversions, providing insights for: 

- Integrated, multichannel intelligence across marketing platforms, such as LinkedIn, Twitter, Facebook, Instagram 
- Customer journey insights 
- Campaign performance with drill-down intelligence 
- Marketing investments and ROAS

Introducing an Omnichannel Marketing Attribution Hub for Enterprise Businesses​

omni-chanel

enterprise marketing

B2B Marketing

Marketing Attribution

insight analytics

Customer Journey

customer journey mapping

data mining

ROAS

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

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Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

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In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

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Introducing an Omnichannel Marketing Attribution Hub for Enterprise Businesses

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Introducing an Omnichannel Marketing Attribution Hub for Enterprise Businesses​

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Introducing an Omnichannel Marketing Attribution Hub for Enterprise Businesses