Name: Sblocca Nuove Opportunità di Crescita con l’IA Generativa
Start: 2025-02-20T10:30:00Z
End: 2025-02-20T10:30:42.000Z
Location: BrightTALK
Rating: 0

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

B2B buyer expectations are evolving, and wholesale distributors and manufacturers face increasing pressure to adapt to eCommerce demands while managing complex product data challenges. These demands will only continue to grow, as 87% of buyers will turn to competitors if they can’t find the information they need.

That’s why, in this webcast, we will explore the common concerns and critical trends reshaping B2B commerce, including the rise of omnichannel experiences;  the growing importance of product information management (PIM);  and how the right technology systems can streamline data, enhance customer experience and future-proof your business.

We will also unveil key findings from a recent survey of 650 B2B professionals across the U.S., UK, France and Germany, and share insight into how those organizations are tackling some of the biggest challenges in today’s market.
By the end, you’ll better understand how to identify effective strategies to:

-Embrace digital transformation to streamline operations, improve customer experiences, and drive revenue growth.
-Overcome the hurdles of inconsistent product data, regulatory compliance, and shifting customer expectations

Join us to learn how to navigate these challenges and develop a resilient, data-driven strategy that will prepare your organization for the future of B2B eCommerce.

Future Proof Your Business: Adapting to Emerging B2B Trends

Here’s something you might never have considered -- leveraging AI to enhance your product descriptions to reflect what customers are saying about your products and how they’re searching for them. This session will dive into how brands can leverage customer reviews and search terms to shape product records that align with actual consumer needs and preferences, translating into authentic product experiences. Expect real-world examples, actionable strategies, and inspiring success stories that will leave you ready to revolutionize your product experience strategy. Don't miss this chance to scoop up an actionable idea that will create a community of engaged, loyal customers who feel heard and valued while simultaneously increasing sales and reducing returns.

AI: Your customers are talking, are you listening?

Au programme de ce webinar, vous découvrirez : 

– Les enjeux à l’origine de ce projet de transformation digitale ;
– Comment le PIM optimise aujourd’hui la gestion des contenus produits ;
– Pourquoi et comment le DAM s’intègre dans un écosystème digital complexe ;
– Les défis liés à la conduite du changement et à l’adhésion des équipes internes ;
– Une vision d’avenir axée sur l’automatisation et la centralisation des contenus.

Quand PIM et DAM s'allient pour une gestion des contenus nouvelle génération

Today’s consumers demand more than just surface-level claims of sustainability; they expect genuine efforts backed by transparency and accountability. Yet many otherwise reputable companies fall into the trap of greenwashing, whether by overstating their environmental efforts or failing to provide verifiable data. 
The consequences? Damaged reputations, regulatory penalties, and lost consumer trust. 

This webinar will equip retailers with the tools and knowledge needed to avoid the pitfalls of greenwashing and build credible, data-driven sustainability strategies. Join us as we explore the growing importance of sustainability in retail, the hidden costs of greenwashing, and the critical role of accurate product data in achieving transparency. Through actionable insights and compelling real-life case studies, you’ll learn how to create authentic sustainability initiatives that resonate with consumers, comply with evolving regulations, and foster long-term growth.

Whether you’re looking to refine your sustainability strategy or start fresh, this session will provide a practical roadmap to stand out as a trusted, responsible brand in the retail industry.

Avoiding Greenwashing: A Retailer’s Guide to Authentic Sustainability

Join us for an insightful discussion with Akeneo’s Digital Product Passport & PXM Evangelist, Virginie Blot, DDC’s Consulting Principal, Saikat Ghosh, and Ocode’s Head of Sales, Tiphanie du Tertre to discover the impact Digital Product Passports will have on your organisation and how to transform this regulatory requirement into an opportunity to boost sales, ensure compliance, and drive sustainability!

What are DPPs? 
Digital documents that collect and share vital product data, including material content, environmental impact, and repair information; essential for ensuring transparency and sustainability across the product lifecycle.

Regulatory Framework:
Gain insight into the regulatory timeline for DPP implementation, emphasising the 2026 compliance deadline across various industries.
Understand the key milestones and what to expect as we approach this critical date.

Industry Impact:
Explore the initial sectors impacted by DPPs, including batteries, textiles, construction, electronics, plastics, chemicals, and automotive.
Understand how global supply chains will need to adapt to these new regulations, ensuring a smooth transition and compliance.

Preparation Strategies:
Learn practical strategies for businesses to prepare their product information to meet DPP requirements.
Discover how Akeneo’s powerful tools and methodologies for organising, standardising, and exporting product data (including Industry Templates and Ocode App) can offer a DPP that goes beyond compliance.

Consumer Trends and Real-World Examples:
Discover the growing percentage of consumers who consciously choose retailers focused on environmental and sustainability impacts.
Learn from real-world examples like Asket’s sustainability efforts and Boohoo’s innovative approach to returns with Pretty Little Things.

Sustainability and Circular Economy:
The role of DPPs in promoting sustainable production practices, enhancing material and energy efficiency, and supporting the circular economy.

The Power of Digital Product Passports: Sales, Compliance & Sustainability

Nel panorama attuale, i leader della C-Suite devono trovare l'equilibrio tra crescita aziendale e pratiche sostenibili dal punto di vista ambientale. Unisciti agli esperti del settore Julien Baraban (Pilot) e Vidar Trojenborg (Asket), che condivideranno le loro testimonianze su come hanno sfruttato Akeneo per sviluppare progetti che combinano redditività e sostenibilità.

Cosa imparerai:
- Sostenibilità Strategica: Impara a pianificare a lungo termine, allineando le esigenze aziendali immediate agli obiettivi ambientali futuri.
- Vantaggio Competitivo: Scopri come integrare la sostenibilità nella tua strategia aziendale per distinguerti in un mercato sempre più competitivo.
- Efficienza Operativa: Comprendi l'importanza di automatizzare la gestione delle informazioni prodotto per ottimizzare i processi e migliorare le iniziative di sostenibilità.

Non perdere l’occasione di ascoltare le testimonianze di Pilot e Asket, che stanno ridefinendo il futuro del business sostenibile grazie all’uso di Akeneo. Ottieni preziosi spunti pratici da questi leader di settore che ti aiuteranno a fare il passo successivo verso un business più sostenibile e competitivo.

Gestire la sostenibilità con la redditività

Découvrez comment Courir, référence incontournable de la mode sneaker, utilise l’intelligence artificielle et une gestion optimisée des données produits pour transformer son expérience client et accélérer sa digitalisation. À travers cette session, plongez dans les coulisses de leur stratégie omnicanale et apprenez comment ils intègrent innovation et tradition pour rester leaders dans un marché en constante évolution.

Ce que vous découvrirez :

- L'intégration du PIM et de l’IA : Pourquoi Courir a choisi d’intégrer la solution Akeneo PIM pour centraliser ses données produits, tout en tirant parti de l’IA pour optimiser leurs processus, notamment en matière de traduction et d’enrichissement des contenus.
- L'impact de la digitalisation : Comment l'IA et les outils digitaux permettent à Courir de refléter son expérience magasin en ligne, d'accélérer son time-to-market et de répondre aux attentes des consommateurs.
- Une expérience produit enrichie : Des exemples où storytelling et data se croisent pour offrir une expérience client engageante et authentique.
- Des résultats impressionnants : Un contenu produit créé 10 fois plus vite, des équipes plus productives, et une qualité de données renforcée pour de meilleurs résultats commerciaux.
- Perspectives d’avenir : Les prochains défis de Courir, entre l'exploration de nouveaux marchés, la mise en conformité avec les nouvelles réglementations comme le Digital Product Passport, et l’investissement continu dans l’IA.

À travers ce retour d'expérience concret, vous découvrirez comment l'innovation technologique transforme les stratégies omnicanales pour anticiper les attentes des clients et s’adapter à un marché en perpétuelle évolution.

Sneakers, IA et transformation digitale – Courir à l'avant-garde de l'excellence produit

Les secrets d'une gestion de contenu omnicanale optimisée

Sur les canaux de vente digitaux, chaque seconde compte. Pourtant, vous passez encore des heures à rechercher vos visuels, les retravailler et les associer à vos fiches produits…
Guillaume Renaud, Sales Manager chez Keepeek, et Thibault de Maison Rouge, PXM Advisor chez Akeneo, vous dévoileront :
- Comment le couple PIM+DAM révolutionne la gestion de contenu en omnicanal pour un ROI maximisé
- Les points forts des solutions Akeneo et Keepeek et leurs dernières nouveautés IA
- Le connecteur Akepeek qui automatise la synchronisation de vos données et médias pour un gain de temps et d'efficacité 
- Des cas clients inspirants qui ont franchi le pas

Prêts à optimiser votre temps et maximiser vos ventes grâce au meilleur de ces deux technologies ? Inscrivez-vous vite !

PIM + DAM : Le duo gagnant pour booster la productivité et les ventes

Les secrets d'une gestion de contenu omnicanale optimisée

Sur les canaux de vente digitaux, chaque seconde compte. Pourtant, vous passez encore des heures à rechercher vos visuels, les retravailler et les associer à vos fiches produits…

Guillaume Renaud, Sales Manager chez Keepeek, et Thibault de Maison Rouge, PXM Advisor chez Akeneo, vous dévoileront :
- Comment le couple PIM+DAM révolutionne la gestion de contenu en omnicanal pour un ROI maximisé
- Les points forts des solutions Akeneo et Keepeek et leurs dernières nouveautés IA
- Le connecteur Akepeek qui automatise la synchronisation de vos données et médias pour un gain de temps et d'efficacité 
- Des cas clients inspirants qui ont franchi le pas 

Prêts à optimiser votre temps et maximiser vos ventes grâce au meilleur de ces deux technologies ? Inscrivez-vous vite !

PIM + DAM : Booster la productivité et les ventes

PIM + DAM : Le duo gagnant pour booster les conversions et améliorer les ventes

I resi prodotto incidono sulle tue finanze e sul tuo servizio cliente? Unisciti a noi per esplorare gli impatti, le strategie di ottimizzazione e i vantaggi della gestione dei resi prodotto. Durante questa sessione, avrai l’opportunità di scoprire come utilizzare le informazioni prodotto per ridurre questi impatti e di comprendere come Akeneo può supportarti nel raggiungere questo obiettivo.

Resi di Prodotti: Impatto, Strategie di Ottimizzazione e Vantaggi

Scopri come l'implementazione di una strategia di Esperienza Prodotto (PX) possa aiutarti a vendere meglio, più velocemente e ovunque, guarda la sessione con il Gruppo Teddy (Azienda italiana di moda con quattro brand venduti attraverso il mondo) che ti svelerà tutti i segreti dell'implementazione di questa strategia e i vantaggi aziendali osservati.

Akeneo e Gruppo Teddy: Investire in una strategia PX per migliorare la CX.

In the ever-evolving realm of customer interactions, the paradigm is undergoing a significant shift. Instead of trying to pursue customers everywhere, brands are now focusing on attracting customers with compelling product experiences. 

Join our session to explore the transformative journey your organization must embark upon to join the revolution. We'll hear insights from brands already leading the way and delve into the crucial interplay between people, process, and technology required to place Product Experiences at the core of your operations.

How Peavey Industries & Spaenur Kickstarted a Product-Centric Revolution in Their Organization

La réglementation européenne du Digital Product Passport (DPP) s’impose comme un enjeu majeur pour les marques et industriels en promettant une transparence inédite et une traçabilité accrue des produits. Comment les entreprises peuvent-elles se préparer à l’implémentation du Digital Product Passport et quels sont les impacts sur leurs processus de production, de gestion des données et de conformité ? Vous découvrirez dans ce webcast tout ce qu’il y a à savoir sur cette nouvelle réglementation, comment la technologie peut vous aider à vous mettre en conformité et comment faire de ce défi un vecteur de croissance pour votre entreprise.

Retrouvez les interventions de 3 expertes du secteur de la data avec :
- Virginie Blot, Senior Product Marketing Manager chez Akeneo qui développe l’importance de la qualité et de la standardisation des données
- Alix Dezaulière, Responsable des Partenariats chez Fairly Made qui revient sur l’impact du DPP sur la RSE et la chaîne de production
- Tiphanie du Tertre, Directrice Commerciale chez Ocode qui insiste sur l’importance de la gouvernance des données pour diffuser les informations de traçabilité

Réinventer la Mode : Technologies et conformité pour une durabilité accrue

Unisciti a noi per una discussione approfondita con Virginie Blot, Digital Product Passport & PXM Evangelist di Akeneo, Saikat Ghosh, Consulting Principal di DDC, e Tiphanie du Tertre, Head of Sales di Ocode, per scoprire l'impatto che i Passaporti Digitali dei Prodotti avranno sulla tua azienda e come trasformare questo requisito normativo in un'opportunità per aumentare le vendite, garantire la conformità e promuovere la sostenibilità!

Cosa sono i Passaporti Digitali dei Prodotti (DPP)?
Documenti digitali che raccolgono e condividono dati vitali sul prodotto, tra cui contenuto dei materiali, impatto ambientale e informazioni per la riparazione; essenziali per garantire trasparenza e sostenibilità lungo l'intero ciclo di vita del prodotto.

Quadro Normativo:
Ottieni informazioni sulla tempistica normativa per l'implementazione dei DPP, con particolare attenzione alla scadenza del 2026 per la conformità in vari settori. Comprendi i principali traguardi e cosa aspettarti mentre ci avviciniamo a questa data.

Strategie di Preparazione:
Scopri strategie pratiche per preparare le informazioni sui prodotti per soddisfare i requisiti dei DPP. Scopri come gli strumenti e la tecnologia di Akeneo, tra cui l'App Ocode e l'Industry Template, possano aiutarti a organizzare, standardizzare ed esportare i dati prodotto, offrendo un DPP che vada oltre la semplice conformità.

Il potere dei Passaporti Digitali dei Prodotti: Vendite, Conformità e Sostenibilità

L’Intelligenza Artificiale Generativa non è solo una tendenza, ma una rivoluzione che sta ridefinendo il settore del Retail. Unisciti agli esperti di Akeneo e Google Cloud, per scoprire come sfruttare al meglio questa tecnologia. 

Inoltre durante questa sessione esploreremo:
- L’ottimizzazione dei contenuti in pochi minuti, per soddisfare le nuove aspettative dei clienti.
- L’automazione intelligente, che semplifica la gestione dei dati prodotto e accelera i processi aziendali.
- L’impatto economico della GenAI, con effetti su marketing, vendite, operations, ricerca e sviluppo.
- L’integrazione tra Akeneo PIM e l’IA, per creare esperienze personalizzate e migliorare il time-to-market.

Sblocca Nuove Opportunità di Crescita con l’IA Generativa

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Sblocca Nuove Opportunità di Crescita con l’IA Generativa

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