Future Proof Your Business: Adapting to Emerging B2B Trends

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Presented by

Jennifer Nash, Product Marketing Manager, Akeneo

About this talk

B2B buyer expectations are evolving, and wholesale distributors and manufacturers face increasing pressure to adapt to eCommerce demands while managing complex product data challenges. These demands will only continue to grow, as 87% of buyers will turn to competitors if they can’t find the information they need. That’s why, in this webcast, we will explore the common concerns and critical trends reshaping B2B commerce, including the rise of omnichannel experiences; the growing importance of product information management (PIM); and how the right technology systems can streamline data, enhance customer experience and future-proof your business. We will also unveil key findings from a recent survey of 650 B2B professionals across the U.S., UK, France and Germany, and share insight into how those organizations are tackling some of the biggest challenges in today’s market. By the end, you’ll better understand how to identify effective strategies to: -Embrace digital transformation to streamline operations, improve customer experiences, and drive revenue growth. -Overcome the hurdles of inconsistent product data, regulatory compliance, and shifting customer expectations Join us to learn how to navigate these challenges and develop a resilient, data-driven strategy that will prepare your organization for the future of B2B eCommerce.
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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.