Name: Omnicanalité, Marketplaces : Optimiser les ventes et les retours produits
Start: 2024-07-15T14:06:00Z
End: 2024-07-15T14:06:24.000Z
Location: BrightTALK
Rating: 0

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

Scopri come Furla gestisce efficacemente oltre 90.000 prodotti e 4,2 milioni di clienti su sei canali digitali, inclusi Google, Meta, Zalando e Farfetch, utilizzando Akeneo PIM. Nel nostro webinar, esploreremo come Furla standardizza l'arricchimento dei prodotti e gestisce le immagini per una presentazione coerente, migliorando la collaborazione interna e risparmiando risorse. Inoltre, avrai l'opportunità di imparare strategie pratiche per ottimizzare la tua presenza digitale.

Gestione del Catalogo Prodotto - La Visione Omnicanale di Furla

Unlocking the Power of Marketplaces: Insights from Fossil & TaylorMade

Marketplaces and retailers have revolutionized the way you connect with your target audiences. Whether you're selling direct-to-consumer on platforms like Macy's.com or reaching new B2B buyers on Grainger, diversifying your sales channels beyond your own website offers numerous advantages.

Join us for this insightful session featuring Fossil and TaylorMade on stage as we explore the benefits and opportunities of selling on these external channels. Our experts will also dive into the complexities and strategies needed to succeed.

Key Takeaways:

-> Understand the benefits and challenges of selling on third-party channels.
-> Learn when diversifying your sales channels is right for your business model.
-> Discover how to scale your operations if you are already selling on these platforms.

Don't miss this opportunity to gain valuable insights and learn from industry leaders.

Unlock Success: Strategies for Thriving on Marketplaces with Fossil & TaylorMade

Avec l'univers des marketplaces en constante évolution ainsi que la concurrence, l'anticipation et l'adoption de nouvelles marketplaces restent la clé du succès. Découvrez comment Tectake et Tikamoon, deux acteurs dans l’ameublement et la décoration, ont réussi à adopter une stratégie omnicanale pour améliorer leur expérience client. Ils ont su faire preuve d'agilité et adapter leur contenu à chaque canal de vente en s'appuyant sur un PIM pour centraliser leurs données produits.

Omnicanalité, Marketplaces : Optimiser les ventes et les retours produits

Beyond the Return Policy: Innovative Strategies to Decrease Return Receipts and Increase Revenue

In 2023, the U.S. retail industry witnessed a staggering $743 billion in merchandise returns, constituting nearly 15% of total sales. Not only do returns have a financial impact, but they also affect the customer experience and the environment. While some businesses have begun implementing strict returns policies, data has shown that these efforts can actually be counterproductive for brands.  

What if you could reduce the number of returns for your business in 2024 while also enhancing the customer journey? What if returns could be more preventable? In this webinar, we will share:

Practical ways to decrease returns, while optimizing the customer journey;
Actionable strategies from brands, like Havaianas and City Furniture; and
Tips for driving sales (and revenue) upward.

The Secret to Reducing Returns

The customer experience has become a critical factor in shaping the success of businesses across industries. By providing a solid and compelling digital strategy, organizations can improve customer experiences, forge deeper connections with their customers, foster loyalty, and drive sustainable growth. Discover how to leverage AI to enhance the customer experience by reducing errors, ensuring data accuracy, delivering personalized recommendations, and expanding into new markets.

Elevating Customer Experiences: Compelling Digital Strategies for Growth

Come Karl Lagerfeld e Google Cloud stanno ridefinendo il settore del retail grazie alla GenAI?

L'utilizzo dell'IA nelle strategie di esperienza prodotto è diventato un imperativo per rimanere competitivi e focalizzati sul cliente. Ma man mano che le tecnologie di IA progrediscono, il vero problema è spesso convincere i CEO e i decisori ad adottare pienamente il potenziale dell'IA.
Unitevi al nostro panel di esperti, composto da pionieri dell'IA e leader del settore, che discuteranno dell'integrazione di ChatGPT e forniranno consigli pratici su come integrare l'IA con fiducia. Questa discussione vi permetterà di sfruttare il potenziale inesplorato dell'IA nelle vostre strategie PX.

Principali insegnamenti:
-> Capire come iniziare con l'IA
-> Collaborare con i partner tecnologici chiave dell'IA per stimolare l'innovazione
-> Sfruttare l'IA generativa per i contenuti dei prodotti
-> Migliorare i visual con la GenAI
-> Razionalizzare le operazioni

Ridefinire il Retail con la GenAI: Karl Lagerfeld, Google Cloud & Akeneo

How CEOs can Unlock AI Full Potential w/ PX Strategies? 

In today's rapidly evolving business landscape, the use of AI in Product Experience strategies has become an imperative for staying competitive and customer-focused. But as AI technologies advance, the challenge often lies in convincing CEOs and top-level decision-makers to fully embrace AI's transformative power.

Join our expert panel of AI pioneers and industry leaders as they demystify AI and provide actionable insights on how to navigate the AI landscape with confidence. 

This engaging discussion will empower you to unlock the untapped potential of AI in your PX strategies.

Key Takeaways
• Understand how to get started with AI
• Collaborate with AI partners to boost innovation
• Leverage generative AI for product content
• Enhance visuals with Gen-AI
• Streamline back-office operations

Karl Lagerfeld, Google Cloud & Akeneo: Demystifying AI

Join us for an insightful discussion with Akeneo’s Digital Product Passport & PXM Evangelist, Virginie Blot, DDC’s Consulting Principal, Saikat Ghosh, and Ocode’s Head of Sales, Tiphanie du Tertre to discover the impact Digital Product Passports will have on your organisation and how to transform this regulatory requirement into an opportunity to boost sales, ensure compliance, and drive sustainability!

What are DPPs? 
Digital documents that collect and share vital product data, including material content, environmental impact, and repair information; essential for ensuring transparency and sustainability across the product lifecycle.

Regulatory Framework:
Gain insight into the regulatory timeline for DPP implementation, emphasising the 2026 compliance deadline across various industries.
Understand the key milestones and what to expect as we approach this critical date.

Industry Impact:
Explore the initial sectors impacted by DPPs, including batteries, textiles, construction, electronics, plastics, chemicals, and automotive.
Understand how global supply chains will need to adapt to these new regulations, ensuring a smooth transition and compliance.

Preparation Strategies:
Learn practical strategies for businesses to prepare their product information to meet DPP requirements.
Discover how Akeneo’s powerful tools and methodologies for organising, standardising, and exporting product data (including Industry Templates and Ocode App) can offer a DPP that goes beyond compliance.

Consumer Trends and Real-World Examples:
Discover the growing percentage of consumers who consciously choose retailers focused on environmental and sustainability impacts.
Learn from real-world examples like Asket’s sustainability efforts and Boohoo’s innovative approach to returns with Pretty Little Things.

Sustainability and Circular Economy:
The role of DPPs in promoting sustainable production practices, enhancing material and energy efficiency, and supporting the circular economy.

The Power of Digital Product Passports: Sales, Compliance & Sustainability

Comment Drawer, Synchro Diffusion et Google Cloud redéfinissent le secteur du retail grâce à la GenAI ?

L'utilisation de l'IA dans les stratégies d'expérience produit est devenue un impératif pour rester compétitif et centré sur le client. Mais à mesure que les technologies d'IA progressent, le défi consiste souvent à convaincre les PDG et les décideurs d'adopter pleinement le potentiel de l'IA.
Rejoignez notre panel d'experts composé de pionniers de l'IA et de leaders de l'industrie qui se pencheront sur la question de l'intégration de ChatGPT et fourniront des conseils pratiques sur la manière d'intégrer l'IA en toute confiance. 
Cette discussion vous permettra de mettre à profit le potentiel inexploité de l'IA dans vos stratégies PX.

Principaux enseignements :
- Comprendre comment démarrer avec l'IA
- Collaborer avec les partenaires technologiques clés de l'IA pour stimuler l'innovation
- Exploiter l'IA générative pour le contenu des produits
- Améliorer les visuels avec la GenAI
- Rationaliser les opérations

Redéfinir le Retail avec la GenAI - Google Cloud, Drawer, Synchro Diffusion

Unlocking the Power of Marketplaces: Insights from Fossil & TaylorMade

Marketplaces and retailers have revolutionized the way you connect with your target audiences. Whether you're selling direct-to-consumer on platforms like Macy's.com or reaching new B2B buyers on Grainger, diversifying your sales channels beyond your own website offers numerous advantages.
Join us for this insightful session featuring Fossil and TaylorMade on stage as we explore the benefits and opportunities of selling on these external channels. Our experts will also dive into the complexities and strategies needed to succeed.

Key Takeaways:
-> Understand the benefits and challenges of selling on third-party channels.
-> Learn when diversifying your sales channels is right for your business model.
-> Discover how to scale your operations if you are already selling on these platforms.

Don't miss this opportunity to gain valuable insights and learn from industry leaders.

Unlocking the Power of Marketplaces: Insights from Fossil & TaylorMade

Marketplaces and retailers have revolutionized the way you connect with your target audiences. Whether you're selling direct-to-consumer on platforms like Macy's.com or reaching new B2B buyers on Grainger, diversifying your sales channels beyond your own website offers numerous advantages.
Join us for this insightful session featuring Fossil and TaylorMade on stage as we explore the benefits and opportunities of selling on these external channels. Our experts will also dive into the complexities and strategies needed to succeed.
Key Takeaways:
-> Understand the benefits and challenges of selling on third-party channels.
-> Learn when diversifying your sales channels is right for your business model.
-> Discover how to scale your operations if you are already selling on these platforms.

Don't miss this opportunity to gain valuable insights and learn from industry leaders!

How CEOs can Unlock AI Full Potential w/ PX Strategies? 

In today's rapidly evolving business landscape, the use of AI in Product Experience strategies has become an imperative for staying competitive and customer-focused. But as AI technologies advance, the challenge often lies in convincing CEOs and top-level decision-makers to fully embrace AI's transformative power.

Join our expert panel of AI pioneers and industry leaders as they demystify AI and provide actionable insights on how to navigate the AI landscape with confidence. 

This engaging discussion will empower you to unlock the untapped potential of AI in your PX strategies.

Key Takeaways
•Understand how to get started with AI
•Collaborate with AI partners to boost innovation
•Leverage generative AI for product content
•Enhance visuals with Gen-AI
•Streamline back-office operations

Akeneo: Karl Lagerfeld & Google Cloud Demystifying AI

Drawer, Synchro Diffusion et Google Cloud - GenAI & Retail

Quick 10 minute demo showcasing Akeneo's Activation Offering.

Akeneo Activation Demo

Avec l'univers des marketplaces en constante évolution ainsi que la concurrence, l'anticipation et l'adoption de nouvelles marketplaces restent la clé du succès. Découvrez comment Tectake et Tikamoon, deux leaders dans l’ameublement et la décoration, ont réussi à adopter une stratégie omnicanale pour améliorer leur expérience client. Ils ont su faire preuve d'agilité et adapter leur contenu à chaque canal de vente en s'appuyant sur un PIM pour centraliser leurs données produits.

#Omnichannel

#Marketplaces

#Digitalisation

#PIM

#ProductInformation

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Omnicanalité, Marketplaces : Optimiser les ventes et les retours produits

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