Name: How Product Experiences Drive your Commercial Goals
Start: 2023-11-24T12:51:00Z
End: 2023-11-24T12:51:26.000Z
Location: BrightTALK
Rating: 0

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

I resi prodotto incidono sulle tue finanze e sul tuo servizio cliente? Unisciti a noi per esplorare gli impatti, le strategie di ottimizzazione e i vantaggi della gestione dei resi prodotto. Durante questa sessione, avrai l’opportunità di scoprire come utilizzare le informazioni prodotto per ridurre questi impatti e di comprendere come Akeneo può supportarti nel raggiungere questo obiettivo.

Resi di Prodotti: Impatto, Strategie di Ottimizzazione e Vantaggi

Scopri come l'implementazione di una strategia di Esperienza Prodotto (PX) possa aiutarti a vendere meglio, più velocemente e ovunque, guarda la sessione con il Gruppo Teddy (Azienda italiana di moda con quattro brand venduti attraverso il mondo) che ti svelerà tutti i segreti dell'implementazione di questa strategia e i vantaggi aziendali osservati.

Akeneo e Gruppo Teddy: Investire in una strategia PX per migliorare la CX.

In the ever-evolving realm of customer interactions, the paradigm is undergoing a significant shift. Instead of trying to pursue customers everywhere, brands are now focusing on attracting customers with compelling product experiences. 

Join our session to explore the transformative journey your organization must embark upon to join the revolution. We'll hear insights from brands already leading the way and delve into the crucial interplay between people, process, and technology required to place Product Experiences at the core of your operations.

How Peavey Industries & Spaenur Kickstarted a Product-Centric Revolution in Their Organization

La réglementation européenne du Digital Product Passport (DPP) s’impose comme un enjeu majeur pour les marques et industriels en promettant une transparence inédite et une traçabilité accrue des produits. Comment les entreprises peuvent-elles se préparer à l’implémentation du Digital Product Passport et quels sont les impacts sur leurs processus de production, de gestion des données et de conformité ? Vous découvrirez dans ce webcast tout ce qu’il y a à savoir sur cette nouvelle réglementation, comment la technologie peut vous aider à vous mettre en conformité et comment faire de ce défi un vecteur de croissance pour votre entreprise.

Retrouvez les interventions de 3 expertes du secteur de la data avec :
- Virginie Blot, Senior Product Marketing Manager chez Akeneo qui développe l’importance de la qualité et de la standardisation des données
- Alix Dezaulière, Responsable des Partenariats chez Fairly Made qui revient sur l’impact du DPP sur la RSE et la chaîne de production
- Tiphanie du Tertre, Directrice Commerciale chez Ocode qui insiste sur l’importance de la gouvernance des données pour diffuser les informations de traçabilité

Réinventer la Mode : Technologies et conformité pour une durabilité accrue

Unisciti a noi per una discussione approfondita con Virginie Blot, Digital Product Passport & PXM Evangelist di Akeneo, Saikat Ghosh, Consulting Principal di DDC, e Tiphanie du Tertre, Head of Sales di Ocode, per scoprire l'impatto che i Passaporti Digitali dei Prodotti avranno sulla tua azienda e come trasformare questo requisito normativo in un'opportunità per aumentare le vendite, garantire la conformità e promuovere la sostenibilità!

Cosa sono i Passaporti Digitali dei Prodotti (DPP)?
Documenti digitali che raccolgono e condividono dati vitali sul prodotto, tra cui contenuto dei materiali, impatto ambientale e informazioni per la riparazione; essenziali per garantire trasparenza e sostenibilità lungo l'intero ciclo di vita del prodotto.

Quadro Normativo:
Ottieni informazioni sulla tempistica normativa per l'implementazione dei DPP, con particolare attenzione alla scadenza del 2026 per la conformità in vari settori. Comprendi i principali traguardi e cosa aspettarti mentre ci avviciniamo a questa data.

Strategie di Preparazione:
Scopri strategie pratiche per preparare le informazioni sui prodotti per soddisfare i requisiti dei DPP. Scopri come gli strumenti e la tecnologia di Akeneo, tra cui l'App Ocode e l'Industry Template, possano aiutarti a organizzare, standardizzare ed esportare i dati prodotto, offrendo un DPP che vada oltre la semplice conformità.

Il potere dei Passaporti Digitali dei Prodotti: Vendite, Conformità e Sostenibilità

Join us for an insightful discussion with Akeneo’s Digital Product Passports & PXM Evangelist, Virginie Blot, DDC’s Consulting Principal, Saikat Ghosh, and Ocode’s Head of Sales, Tiphanie du Tertre to discover the impact Digital Product Passports will have on your organisation and how to transform this regulatory requirement into an opportunity to boost sales, ensure compliance, and drive sustainability!

What are DPPs? 
Digital documents that share vital product data, including material content, environmental impact, and repair information; essential for ensuring transparency and sustainability across the product lifecycle.

Regulatory Framework:
Gain insight into the regulatory timeline for DPP implementation, emphasising the 2026 compliance deadline across various industries.
Understand the key milestones and what to expect as we approach this critical date.

Industry Impact:
Explore the initial sectors impacted by DPPs, including batteries, textiles, construction, electronics, plastics, chemicals, and automotive.
Understand how global supply chains will need to adapt to these new regulations, ensuring a smooth transition and compliance.

Preparation Strategies:
Learn practical strategies for businesses to prepare their product information to meet DPP requirements.
Discover how Akeneo’s powerful tools and methodologies for organising, standardising, and exporting product data (including Industry Templates and Ocode App) can offer a DPP that goes beyond compliance.

Consumer Trends and Real-World Examples:
Discover the growing percentage of consumers who consciously choose retailers focused on environmental and sustainability impacts.
Learn from real-world examples like Asket’s sustainability efforts and Boohoo’s innovative approach to returns with Pretty Little Things.

Sustainability and Circular Economy:
The role of DPPs in promoting sustainable production practices, enhancing material and energy efficiency, and supporting the circular economy.

The Power of Digital Product Passports: Sales, Compliance & Sustainability

For the last two decades, our unwavering focus has been on the customer and their ever-evolving experience. But now, it's time for a paradigm shift, a revolt against the relentless pursuit of customers, the quest to predict their behavior, and the constant mapping of their journey across a myriad of new channels.
The customer journey remains an essential part of the equation, but the question is, how do you regain control?
We're standing at the crossroads—either bound by the journey's complexities, and costly unpredictability, or joining the PX revolution and regaining control. After years of chasing customers to deliver outstanding customer experiences learn how brands and retailers like you are joining the revolution to find a better way.
Join the revolution, knowing your customer matters, but stop the endless chase and find a better way to unlock growth with px.

Transforming Customer Experiences: Embrace the PX Revolution

Scopri come Furla gestisce efficacemente oltre 90.000 prodotti su sei canali digitali, inclusi Google, Meta, Zalando e Farfetch, utilizzando Akeneo PIM. Nel nostro webinar, esploreremo come Furla standardizza l'arricchimento dei prodotti e gestisce le immagini per una presentazione coerente, migliorando la collaborazione interna e risparmiando risorse. Inoltre, avrai l'opportunità di imparare strategie pratiche per ottimizzare la tua presenza digitale.

Gestione del Catalogo Prodotto - La Visione Omnicanale di Furla

Unlocking the Power of Marketplaces: Insights from Fossil & TaylorMade

Marketplaces and retailers have revolutionized the way you connect with your target audiences. Whether you're selling direct-to-consumer on platforms like Macy's.com or reaching new B2B buyers on Grainger, diversifying your sales channels beyond your own website offers numerous advantages.

Join us for this insightful session featuring Fossil and TaylorMade on stage as we explore the benefits and opportunities of selling on these external channels. Our experts will also dive into the complexities and strategies needed to succeed.

Key Takeaways:

-> Understand the benefits and challenges of selling on third-party channels.
-> Learn when diversifying your sales channels is right for your business model.
-> Discover how to scale your operations if you are already selling on these platforms.

Don't miss this opportunity to gain valuable insights and learn from industry leaders.

Unlock Success: Strategies for Thriving on Marketplaces with Fossil & TaylorMade

Avec l'univers des marketplaces en constante évolution ainsi que la concurrence, l'anticipation et l'adoption de nouvelles marketplaces restent la clé du succès. Découvrez comment Tectake et Tikamoon, deux acteurs dans l’ameublement et la décoration, ont réussi à adopter une stratégie omnicanale pour améliorer leur expérience client. Ils ont su faire preuve d'agilité et adapter leur contenu à chaque canal de vente en s'appuyant sur un PIM pour centraliser leurs données produits.

Marketplaces : Optimiser les ventes et réduire les retours produits

Join us for an insightful webinar hosted by Akeneo, featuring Jesse Créange, Vice President of Supplier Data Management.

During the webinar, Jesse will delve into the integration and functionality of Akeneo's Supplier Data Manager (SDM). He will emphasize the critical importance of accurate product information, highlighting how inconsistencies can lead to lost sales and high return rates. The session will illustrate the value of seamless data collection, transformation, and collaboration processes.

Success with Suppliers: Best Practices to Leverage Akeneo Supplier Data Manager

The customer experience has become a critical factor in shaping the success of businesses across industries. By providing a solid and compelling digital strategy, organizations can improve customer experiences, forge deeper connections with their customers, foster loyalty, and drive sustainable growth. Discover how to leverage AI to enhance the customer experience by reducing errors, ensuring data accuracy, delivering personalized recommendations, and expanding into new markets.

Elevating Customer Experiences: Compelling Digital Strategies for Growth

Come Karl Lagerfeld e Google Cloud stanno ridefinendo il settore del retail grazie alla GenAI?

L'utilizzo dell'IA nelle strategie di esperienza prodotto è diventato un imperativo per rimanere competitivi e focalizzati sul cliente. Ma man mano che le tecnologie di IA progrediscono, il vero problema è spesso convincere i CEO e i decisori ad adottare pienamente il potenziale dell'IA.
Unitevi al nostro panel di esperti, composto da pionieri dell'IA e leader del settore, che discuteranno dell'integrazione di ChatGPT e forniranno consigli pratici su come integrare l'IA con fiducia. Questa discussione vi permetterà di sfruttare il potenziale inesplorato dell'IA nelle vostre strategie PX.

Principali insegnamenti:
-> Capire come iniziare con l'IA
-> Collaborare con i partner tecnologici chiave dell'IA per stimolare l'innovazione
-> Sfruttare l'IA generativa per i contenuti dei prodotti
-> Migliorare i visual con la GenAI
-> Razionalizzare le operazioni

Ridefinire il Retail con la GenAI: Karl Lagerfeld, Google Cloud & Akeneo

How CEOs can Unlock AI Full Potential w/ PX Strategies? 

In today's rapidly evolving business landscape, the use of AI in Product Experience strategies has become an imperative for staying competitive and customer-focused. But as AI technologies advance, the challenge often lies in convincing CEOs and top-level decision-makers to fully embrace AI's transformative power.

Join our expert panel of AI pioneers and industry leaders as they demystify AI and provide actionable insights on how to navigate the AI landscape with confidence. 

This engaging discussion will empower you to unlock the untapped potential of AI in your PX strategies.

Key Takeaways
• Understand how to get started with AI
• Collaborate with AI partners to boost innovation
• Leverage generative AI for product content
• Enhance visuals with Gen-AI
• Streamline back-office operations

Karl Lagerfeld, Google Cloud & Akeneo: Demystifying AI

Join us for an insightful discussion with Akeneo’s Digital Product Passport & PXM Evangelist, Virginie Blot, DDC’s Consulting Principal, Saikat Ghosh, and Ocode’s Head of Sales, Tiphanie du Tertre to discover the impact Digital Product Passports will have on your organisation and how to transform this regulatory requirement into an opportunity to boost sales, ensure compliance, and drive sustainability!

What are DPPs? 
Digital documents that collect and share vital product data, including material content, environmental impact, and repair information; essential for ensuring transparency and sustainability across the product lifecycle.

Regulatory Framework:
Gain insight into the regulatory timeline for DPP implementation, emphasising the 2026 compliance deadline across various industries.
Understand the key milestones and what to expect as we approach this critical date.

Industry Impact:
Explore the initial sectors impacted by DPPs, including batteries, textiles, construction, electronics, plastics, chemicals, and automotive.
Understand how global supply chains will need to adapt to these new regulations, ensuring a smooth transition and compliance.

Preparation Strategies:
Learn practical strategies for businesses to prepare their product information to meet DPP requirements.
Discover how Akeneo’s powerful tools and methodologies for organising, standardising, and exporting product data (including Industry Templates and Ocode App) can offer a DPP that goes beyond compliance.

Consumer Trends and Real-World Examples:
Discover the growing percentage of consumers who consciously choose retailers focused on environmental and sustainability impacts.
Learn from real-world examples like Asket’s sustainability efforts and Boohoo’s innovative approach to returns with Pretty Little Things.

Sustainability and Circular Economy:
The role of DPPs in promoting sustainable production practices, enhancing material and energy efficiency, and supporting the circular economy.

Comment Drawer, Synchro Diffusion et Google Cloud redéfinissent le secteur du retail grâce à la GenAI ?

L'utilisation de l'IA dans les stratégies d'expérience produit est devenue un impératif pour rester compétitif et centré sur le client. Mais à mesure que les technologies d'IA progressent, le défi consiste souvent à convaincre les PDG et les décideurs d'adopter pleinement le potentiel de l'IA.
Rejoignez notre panel d'experts composé de pionniers de l'IA et de leaders de l'industrie qui se pencheront sur la question de l'intégration de ChatGPT et fourniront des conseils pratiques sur la manière d'intégrer l'IA en toute confiance. 
Cette discussion vous permettra de mettre à profit le potentiel inexploité de l'IA dans vos stratégies PX.

Principaux enseignements :
- Comprendre comment démarrer avec l'IA
- Collaborer avec les partenaires technologiques clés de l'IA pour stimuler l'innovation
- Exploiter l'IA générative pour le contenu des produits
- Améliorer les visuels avec la GenAI
- Rationaliser les opérations

Redéfinir le Retail avec la GenAI - Google Cloud, Drawer, Synchro Diffusion

About this talk
Every product has a Product Experience (PX) - PX is how you present products to customers relevant to their buying mood and chosen sales channel.

Your commercial performance is dependent upon selling Products to Customers, and PX determines how your Customers respond to your those Products.

Therefore, your PX is a critical driver of your commercial goals business-wide, particularly during tough trading conditions.

Learn how:
- PX drives profitable sales
- PX drives cost efficiency
- PX drives customer acquisition, conversion, and loyalty

How Product Experiences Drive your Commercial Goals

product experience

Ecommerce

Customer Experience

Akeneo

Product Experience Management

Product Cloud

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

How Product Experiences Drive your Commercial Goals

Presented by

About this talk

More from this channel