Organizations have to be innovative to stay ahead of their competitors and survive the digital business revolution. Innovation is a two-way process. Business strategy and ideas can lead to innovative, potentially patentable business models, products and services. Technology innovations open up new opportunities to, e.g., offer a special customer experience, as well as sleek, self-learning operating models. In this portfolio playbook we will show how EA and portfolio management can support the bidirectional innovation process to facilitate identification of innovations, assessment of their business and technology impact, and manage an innovation roadmap.