Google Next: Partner Content at Scale

How can marketers create a quarter’s worth of content in a single weekend? Nearly 30,000 tech professionals converge at Google Next every year. At the heart of the event is the Innovators Hive, a central hub for developers and practitioners to demo new innovations, talk to Google experts, and network with other partners. But how can you take that one-time in-person interaction and bring it to an online audience? Google leveraged our Studios event production capabilities to create engaging marketing collateral at scale. We set up a roving mobile studio over two days to capture all the excitement and activity at their Innovators Hive. From product demonstrations to persona-targeted videos to customer testimonials, we produced 23 videos that Google used to populate their social media feed and promote their new generative AI capabilities.