Name: BrightTALK Sales Best Practices: Webinar Lead Follow-up
Start: 2023-06-20T22:37:00Z
End: 2023-06-20T22:37:07.000Z
Location: BrightTALK
Rating: 0

Learn to inspire and acquire your ideal audience using BrightTALK’s content and demand marketing platform.

Watch this webinar to learn how to set your channel up for success. In it you will learn how to:

- Apply channel branding
- Enable FastPass
- Get the embed code for your website
- Brand your emails
- Upload content

Getting Started with BrightTALK

This video shows you how to play out pre-recorded content on a live talk, and use the newly released Q&A chat functionality to respond live to questions submitted from the audience

How to play in pre-recorded content and use the Q&A functionality

Watch this short walkthrough with Morgan to understand how to use the newest feature to the BrightTALK platform, the Q&A chat feature between presenters and the audience

How to use the Q&A chat feature between presenters and the audience

Watch this video to learn why utilizing the embedded feature in your BrightTALK Channel is a key to success.

Why Embedding your BrightTALK Channel will Help you Find Success

During this session you will learn what polls are,  as well as how to add them to your live webinars.

Please note that polls can only be added to live webinars hosted on the BrightTALK platform. You are unable to add polls to replays or on-demand webinars.

For any further questions, please contact your customer success manager.

How to Add Polls to your Live Webinar

In this video, you'll learn how to best deploy BrightTALK's newest feature, FastPass, and how it can help you grow your subscriber base with simple installation.

Five Steps to Successfully Deploying FastPass

Join BrightTALK CSM Wini Kennedy as she discusses the differences between the contact types found in your subscriber reporting.

Contact Types:
-Direct
-Paid
-Organic

Lead Types:
-Content 
-Intent 
-Summit

The Difference Between the Contact Types Found in your Subscriber Reporting

Customizing the UTM parameters of your event's URL is a great way to track the performance of your promotional campaigns!

Using UTM Tracking Links to Promote your Content Directly to your own Audience

In this video, you'll learn how to add partner & competitor exclusions to your BrightTALK lead campaign. This will prevent any competitors or partners from counting towards your paid lead guarantee.

How to Add Partner and Competitor Exclusions to your BrightTALK Lead Campaign

One of the Customer Success Manager's at BrightTALK explains why and how you should use attachments to further engage with your target audience.

How to Add Attachments to your Webinars

In this video, you'll learn how to use all of the features available in the live event player, including:

- Screenshare
- How to set up and deploy polls
- How to manage questions from live audience members
- And more!

Showcasing the Presenter Screen Features

A short demonstration on how to schedule a replay of either a on-demand video or of a an already-aired talk.

After watching this video, you will know
-What scheduling a replay, or a "Mock-live" event means
-The benefits of scheduling replays
-how to schedule a replay

How to Schedule a Replay

In this video, you'll learn how to create a survey for your channel from one of BrightTALK's dedicated Customer Success members.

How to Create a Channel Survey

In this video, you'll learn how to upload presenter slides to an upcoming live event before launch. 

To note: you can enter the presenter screen at any time to upload slides in PPT format with max size of 100MB.

How to Upload Webinar Slides in the Presenter Screen?

Watch this video to review how to add an on-demand video to your live webinar pre-event, as well as the benefits of having interactive videos in your live content.

How to Add an On-Demand Video to your Live Webinar

Watch this webinar for best practices on commonly used BrightTALK connector fields to ensure you're receiving the most relevant data points from your engaged leads.

BrightTALK Connector - Integration Best Practices

Learn how to optimize your content creation, attract your target audience and hit your lead generation goals with our NEW BrightTALK Channel Manager Guide!

We have analyzed our user data and surveyed our audience to bring you the latest and greatest insights and best practices on how to create content that resonates. 

Watch this quick video for some key guide highlights and download the full BrightTALK Channel Manager Guide in the attachments today!

BrightTALK Channel Manager Guide

In this video, learn how to customize the transactions emails (think subscriber confirmation, registration confirmation, 24 hour event reminder) to match your branding via the BrightTALK Channel Email Editor or utilizing the BrightTALK Template.

How To Customize & Rebrand your BrightTALK Transactional Emails

Why Direct Promotion is Key to your BrightTALK Channel Success

10 Ways BrightTALK Promotes Your Content

Best Practices on How to Engage your BrightTALK Contacts

Learn successful sales strategies for engaging with your BrightTALK webinar leads, including:

- Summarizing key takeaways from your webinar within follow-up
- Use comments made or questions asked during your live vent to further personalize your outreach
- Share additional content around your brand to educate them further on your products
- Finish with a strong CTA, as with any sales outreach

Questions or looking for additional insights? Reach out to your Customer Success Manager @ BrightTALK/TechTarget.

BrightTALK Sales Best Practices: Webinar Lead Follow-up

Presented by

About this talk

More from this channel