Name: How to bring enterprise-grade security capabilities to SMBs
Start: 2022-01-06T19:00:00Z
End: 2022-01-06T19:00:27.000Z
Location: BrightTALK
Rating: 0

Citrix is a digital workspace platform that gives employees everything they need to be productive in one unified experience while arming IT with the visibility, simplicity, and security needed to enable and control it all.

Since 1989, Citrix has made it easier for people to access the applications and content they need to do their very best work – wherever and whenever work needs to get done. Today, more than 100 million users across 400,000 organizations – including 99% of the Fortune 500 – trust Citrix to power a better way to work.

We deliver: digital workspace, networking and security, and analytics technologies to help you.

Research predicts that the international information security market will be valued at over $170 billion in 2022 — growing at a compound annual growth rate (CAGR) of almost 9%. This steep increase reflects the interests of today’s business leaders, nearly 70% of whom report mounting concerns regarding cybercrime. Now, they’re faced with much of their workforces and workspaces permanently distributed across a multitude of environments and endpoints, with more apps delivered as SaaS or hosted in the cloud. As a result, IT leaders and decision-makers at SMBs in particular, who often have limited resources at their disposal, are struggling to strike the right balance between providing ease of worker experience that promotes productivity — and heightening security. 

Given these seemingly oppositional yet equally critical needs, what are the best strategies and tools to know to create next-gen digital workspaces that protect expanding attack surfaces, new endpoints, and increasingly cloud-based infrastructures without compromising the user experience? Come find out from leading experts in the IT security field at Citrix’s webinar panel “Securing The SMB for a Future of Distributed Work.” Topics to be addressed include:
 
-The top pain points for today’s increasingly distributed digital workspaces
-The case for leveraging zero-trust security practices
-The advantages of SASE in a climate of cloud-based application infrastructures 
-Best practices for protecting your organization’s web apps and APIs
-Business outcomes of implementing these solutions for the SMB

All views and opinions expressed are speakers' own.

Securing The SMB for a Future of Distributed Work

SMB spend on IT in the US is projected to increase by 7.6% throughout 2021 compared to 2020. These companies know that digital transformation and workspace enhancement are priority, yet are often working within the confines of limited budgets and resources. How can SMBs maximize their IT investments to enable smarter and more secure digital workspace upgrades that focus on proactive IT capabilities, eliminating unnecessary incidents and related costs?
 
Citrix’s webinar “The Proactive IT Solutions Every SMB Needs in 2021 & Beyond, ” the second episode in a series exploring cutting-edge IT security modernization for SMB, will hear from our host and guest speakers to answer this critical question. This webinar will provide IT and business decision-makers with best-in-class practices and expert insights to strategize their IT resources around next-gen digital workspace solutions. Viewers will walk away with understandings of how to enable highly secure IT capabilities that enhance productivity — and drive their SMB’s bottom line. Key topics we’ll be exploring include:
 
-Top concerns for SMBs looking to modernize their IT
-What defines proactive IT capabilities
-The business values and outcomes of taking a proactive approach to IT modernization
-How to foster a scalable, secure workspace that enable a positive employee experience and reduce circumvention of IT policies
-How to proactively address security priorities and reduce risk without limiting productivity

Presented by host Lisa Rogers, Citrix's Kurt Roemer, Healthcare Risk Advisors's Burt Stangarone, and Wave Mobile Money's David Scovetta

The Proactive IT Solutions Every SMB Needs in 2021 & Beyond

The events of 2020-2021 have shifted more of the workforce than ever before to remote — and many employees for good, with 74% of companies planning to shift to more remote work after Covid-19. As a result, enhancing digital workspace accessibility without compromising security has become paramount to driving businesses’ bottom lines. How can SMBs in particular tackle the challenge of enhancing productivity for their hybrid workforces, enabling simple and personalized access to files and apps, without leaving their organizations vulnerable to cyberthreat?

In this inaugural episode of Citrix’s webinar series, we’ll be exploring IT solutions to help SMBs enhance security and accelerate productivity. Join our series host and guest speakers as they share key insights, best practices, and state-of-the-art solutions that all business and IT decision-makers should know when it comes to fostering a seamless, integrated workplace experience that actually enhances the protection of their digital infrastructure. Key topics that this episode will explore include:

-Why popular digital workspace security solutions like VPNs and siloed SSOs aren’t enough to protect your SMB
-The growing imperative to provide a seamless, integrated digital workspace experience
-How centralized visibility and simplified SSO enable better infrastructure management, enhance proactivity, and reduce unnecessary IT costs for SMBs
-Best-in-class tools and solutions for creating highly productive, secure, and scalable digital workspaces 
-And more

Guest speakers include: Kurt Roemer, from Citrix, Lisa Rogers, Caleb O'Connell, and Roderick Kaleho

Accelerating the SMB Workspace: Modernized IT Is Key

As the movement to remote work morphs from a response to the pandemic to becoming the way business is done, cyber-attackers have changed focus.  Attackers have turned their attention to breaching the systems that remote workers use to access your critical business data.  The use of simple cyber-security tools such as a VPN or anti-malware product aren’t enough to protect you.  New threats that focus on collaboration tools, file-sharing, and phishing attacks on personal email accounts that run on the same device as corporate apps are all virulent and common.  And new threats are emerging every day.

Remote work must be truly secure and that requires a cyber-security solution for remote work designed to provide comprehensive security.  

This on-demand webinar will help you understand:

 - What the new remote work attack vectors are
 - The risk that any unmanaged device presents
 - How the concept of “zero trust” works and the protection it provides
 - What solutions that fit the needs and budgets of the SMB

SMBs Need Improved Defenses to Protect Remote Workers

When it comes to the types of security challenges that small and medium-sized businesses face today, there’s quite a bit to consider.

First, many owners of these businesses think it can’t happen to them because attackers focus only on enterprise-sized companies because the payoff is larger - this couldn’t be further from the truth.

And while it’s never been easy, keeping systems secure was a little simpler when everyone came to the office to work. Now, many employees are scattered, working on a network that is not secured by your IT staff, and on a device that may not be managed by your organization. Gaining visibility into the potentially risky actions your employees may be taking, and how that may impact your data security, is now tougher than ever.

The good news is, Citrix can help.

In this four part mini webinar or "webinette" series, we'll discuss:

-The biggest security challenges facing small and medium-sized businesses
-Best practices for obtaining a 24x7x365 approach to security
-How Citrix can help your organization defend itself from both external and internal security threats

Part 4 I Securing Your Growing Business with Secure Internet Access

Part 3 I Securing Your Growing Business with Secure Workspace Access

Part 2 I Securing Your Growing Business with Analytics

Part 1 I Securing Your Growing Business with Content Collaboration

Over the last two years, our work lives and home lives have collided—in some ways for the better, but not always. Business owners and other professionals are still getting accustomed to working partially in an office and partially at home, and the impacts to things like productivity and happiness. Women specifically have felt these shifts acutely.

As we start to shift out of the changes the pandemic brought in our businesses and lives, managers have the challenge—and the responsibility—to make sure that they’re not only protecting the profitability and processes of the business, but also to make sure they’re taking care of their employees and adapting to new ways of working. 

The Future of Women at Work and Living a Passionate Life, presented by Citrix and produced by Entrepreneur. We’ll speak with Alysia Baker Eve, Director of Product Marketing for Citrix and co-host of the Women on Work podcast. Eve is passionate about empowering women in the workplace and will discuss the new hybrid work situation and how women can use it to their advantage.

We’ll discuss three Ps of women navigating the future of work, and how managers can start to think more strategically about how they lead their teams into the future.

Practicality: How do you structure a return to work, create ideal working environments, and shift expectations and processes to accommodate changes?

Passion: How do you honor your employees’ passion, capitalize on the innovation that came out of this period, and get your teams motivated going forward?

Personal Fulfillment: How do you help your employees feel more fulfilled in and out of the workplace, appreciating the relationships that have formed and keeping the authenticity that emerged?

The Future of Women at Work and Living a Passionate Life

Modern IT security professionals face an on-going litany of challenges. With increased incidences of cyber attacks and an industry-wide shortage of security experts, today’s digital work spaces are becoming too vast and complex to be managed by traditional security protocols. It's clear that a new approach is needed to secure data, apps, and files, without limiting access to the workers that need them most.

Watch this Citrix and IDG webinar to understand:

 - Why a zero trust approach to cybersecurity is required
 - Why you don't have to compromise cybersecurity and a great user experience
 - How Citrix Workspace removes the "friction" from work

Integrating Security and Employee Experience with Citrix Workspace

The pandemic has irrevocably transformed how, where and when we work, and the implications for small and mid-sized businesses (SMBs) are substantial.

Although the immediate economic impact on SMBs was shocking, many organizations have displayed resilience and innovation in using technology to stabilize and grow their business.

At the center of their efforts has been—and will continue to be—the use of the right technology tools to support trends such as remote work, secure access, collaboration, cloud services, resilience and contactless, digitized workflows. 

This webinar:
*Looks beyond the challenges
*Identifies opportunities and solutions for SMBs 
*Showcases how SMBs can grow their businesses in post-COVID era

How to grow your SMB in the COVID recovery

Small and mid-sized businesses face the same security threats as enterprise organizations, but they have to manage it with fewer resources and less specialization on their security teams. Cyber attacks against businesses have been steadily increasing with the rapid adoption of hybrid work models. Securing access to your most valuable data and applications has never been more important.

We’ll discuss how to enhance real-time protection for your business by:

-Consolidating and securing access to your apps and data
-Implementing zero trust policies
-Using automation tools to detect and act on threats as they happen

How to bring enterprise-grade security capabilities to SMBs

Your work is unique. Your workspace should be too.

Citrix Workspace can be fully customized to fit all your small business needs. We’ll work with you to find the option that’s right for you. And it all leads to more security, more convenience, and more productivity. This all-in-one solution brings together Workspace Essentials, ShareFile and Endpoint Management.

Watch the entire video series to learn how Citrix Workspace:
-Keeps all apps, data, and desktops in one place
-Allows employees to enjoy a single experience across any device
-Provides Single Sign On for quick and secure access to documents, presentations and all the other work things

Remote Work with Citrix Workspace I Episode 2 I Content Collaboration

Access Management

Application Management

Authentication

Cloud Security

Cyber Attacks

Cyber Security

Data Management

Remote Office

Secure Access

Zero Trust

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How to bring enterprise-grade security capabilities to SMBs

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