How Tourism Barrie Contributed $600M to the Local Economy

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Presented by

Scott Snowden, Partner, Flywheel Strategic, & Kathleen Trainor, Executive Director of Tourism Barrie

About this talk

Join us for a webinar featuring one of Canada’s tourism industry mainstays, Tourism Barrie. We will explore their journey of driving $600 million worth of economic contribution to the Barrie region. Discover how Tourism Barrie leverages every aspect of their operations, with a focus on their digital experience, to achieve this significant impact while having a lean team but the biggest of dreams. Webinar Highlights: • Strategic Digital Experience: How Tourism Barrie harnesses digital tools and strategies to attract visitors and enhance their experience. • Innovative Practices: Key innovations and best practices implemented by the Digital Experience Team that drive substantial economic value. • Success Metrics: The metrics and KPIs used to measure success and continuously improve their digital strategies. Featured Panel: Scott Snowden, Partner, Flywheel Strategic Kathleen Trainor, Executive Director of Tourism Barrie Chris Knepp, Digital Experience Team Whether you are a tourism professional, digital marketer or economic development supporter, this webinar will provide valuable insights into the transformative power of digital experiences in the tourism industry. Don't miss this opportunity to learn from the experts behind Tourism Barrie's success and discover how you can apply similar strategies to drive growth. Register now to secure your spot!
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