What’s Next for VMware: User Trends & Strategies for 2025

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Presented by

Josh Prewitt - Senior VP Private Cloud, Justin Augat - VP of Marketing, Edward Kerr - Director, Product Private Cloud, Simon Bennett - CTO Private Cloud

About this talk

One year after Broadcom’s acquisition of VMware, the market has shifted from uncertainty and speculation to hard realities. The initial emotional reactions have faded, replaced by strategic decision-making as businesses evaluate their long-term infrastructure needs. But what have we learned in the past year? How have organizations adapted, and what trends are shaping the future of VMware-based infrastructure? As the largest provider of VMware Cloud Foundation (VCF) managed hosted infrastructure and services globally, Rackspace Technology has been at the forefront of these changes, helping companies navigate licensing shifts, cost changes, and new operational models. In this session, we’ll break down: · The post-acquisition market landscape – What’s changed in licensing, pricing, and customer control? · Trends and migration patterns – Who is staying, who is leaving, and why? What are the technological ‘forks in the road’ that are driving people to ‘cloud native’ and are there alternatives in VMware or elsewhere? · The role of automation and AI in private cloud – Will VMware and other private cloud alternatives be able to keep up with the new market demands in automation and AI? · New consumption models and economic realities – How organizations are balancing cost, control, and future-proofing their infrastructure. This webinar is designed for IT leaders, cloud strategists, and VMware users evaluating their next move in a Broadcom-controlled VMware world. Whether you’re looking to optimize your VMware footprint, explore alternative solutions, or gain insights into the market shifts, this session will provide the clarity you need to make informed decisions.
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Rackspace Technology is a leading end-to-end, hybrid, multicloud, and AI solutions company. We design, build, and operate our customers' cloud
environments across all major technology platforms, irrespective of technology stack or deployment model. We partner with our customers at every stage of
their cloud journey, enabling them to modernize applications, build new products and adopt innovative technologies. Learn more at
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