With Covid gone it seem like everybody is rushing back to participate in physical events.
But soaring sponsorship costs and production costs (travel, accommodation, booth construction and shipment) increases the need to demonstrate ROI on such events.
But the quantity and quality of leads gathered at events is diminishing, and even if a relevant prospect walks up to your booth, it is almost impossible to have a meaningful conversation, leaving both him and your sales rep frustrated. On the other hand, most virtual activities are impersonal and lack authentic connection- you have no idea if the person attending is interested.
There is another way which blends the best of both worlds- the accessibility of virtual meetings and the intimacy and attention of 1:1 physical meetings. In this webinar, Val Tsanev, founder at Execweb, will share his experience from producing numerous 1:1 virtual meetings and roundtables, and provide his insights on how to best prepare and execute such events.
When: October 26, 15:00 (this is local time)