The accelerated online consumerization boom due to the pandemic has forced organizations to
digitally transform operations overnight. Engaging customers online and providing a seamless
customer experience can make or break the relationship between a brand and a customer. The
stakes are high—get it right and build tangible business results; get it wrong and your
competitive advantage can be forever lost.
The problem: Organization’s complex infrastructures, burdened with years of technical debt,
make it nearly impossible to connect legacy and modern infrastructure without significant cost
and resources. If you can’t bring together your customer’s identity data and keep it secure,
they’ll face friction and frustration in the form of password resets, multiple log-ins, or god forbid,
a breach of their sensitive data. Even with a “cloud-first” approach, many legacy on-prem
systems will exist for many years, demanding an integration strategy.
The category of Customer Identity and Access Management (“CIAM”) has matured as the
solution to help solve this problem. The key is being able to start with a solid identity foundation
—creating a 360° view of your customer will make everything else work the way it was
designed. Successful CIAM relies on gathering a global view of your customer—essential for
both security and customer experience—and making it available through a single authoritative
source.
This webinar will offer strategic and tactical recommendations for building a customer IAM
foundation, and explore how an intelligent identity data platform can help avoid deployment
headaches.