DETERMINING WHICH ABM STRATEGIES DRIVE REVENUE

Presented by

Peter Strohkorb, CEO of Peter Strohkorb Advisory "More Sales - Faster"

About this talk

Many organizations have shifted considerable focus on driving account-based marketing strategies to augment their traditional marketing activities. Which ABM strategies actually work and drive revenue? Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining which account-based marketing (ABM) strategies drive revenue.
Related topics:
Account Based Marketing
ABM
Demand Generation
Lead Conversion
Marketing and Sales Alignment
Marketing and Sales Metrics
Sales Acceleration
Sales Strategy
Revenue Marketing
Business Development

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Join a growing community. BizDev360 is a new revenue-generation leadership forum for senior sales and marketing executives who - by invitation only - participate anonymously and share insights on key areas that effect revenue generation. Unlike other forums, no vendors are invited, nor permitted to contribute. This is a forum by and for top-level industry peers only. How does it work? Participants like you are invited to help by providing their insights via an upfront questionnaire and then in a subsequent online forum. The results gathered before, during and after each event will be collected, analysed and delivered to each participant in the form of an insightful report.…