Name: Get ready for generative AI in marketing!
Start: 2024-09-24T10:00:00Z
End: 2024-09-24T10:00:23.000Z
Location: BrightTALK
Rating: 0

Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com.

We sat down with Matt Cross, CIO at Places for People, to talk about the innovative ways that data is being used across the built environment industry, and how the advancements in data analytics, and AI can drive more efficient and impactful outcomes across the community.

How Data Driven Innovation is Shaping the Future of the Build Environment Industry

Join us for an exclusive coffee-break webinar designed specifically for the Professional Services industry. Our team of experts will guide you through the process of becoming more insights-driven by leveraging data and AI directly within your CRM. Discover how to make smarter decisions, powered by AI, and better understand your clients' needs.

How to Unlock the Power of Data & AI in the Professional Services Industry

Did you know sales professionals estimate they can save 4.5h a week thanks to generative AI?

While the benefits of Sales AI are clear, addressing the complexities of trust and adoption present significant challenges.

Need help navigating AI for sales? Watch this webinar and:

Dive into the most promising use-cases and benefits of AI for sales.
Discover the latest Sales AI innovations, including Einstein Copilot for Sales.
Experience a live demo of Sales Cloud’s built-in, trusted AI capabilities.

Featured speakers:

Kieran Grennan,Account Solutions Engineer, Salesforce

Oliver Williams,RVP, Sales, Salesforce

Your Sales AI Playbook: Opportunities, Strategies, and Use Cases

We sat down with Elizabeth Skinner, Marketing Director, NewDay Cards, and Jo Pettifer, VP Marketing, Salesforce to discuss the State of Marketing Report insights and specifically how marketers are:

Evolving priorities in the face of economic uncertainty
Preparing for the retirement of third-party cookies
Removing silos to enhance the customer experience
Innovating to meet evolving customer needs
Speakers Include:

Jonathan Beeston, Director PMM, Marketing Cloud, Salesforce

Jo Pettifer, VP Marketing, Salesforce

Elizabeth Skinner, Marketing Director, NewDay Cards

The State of Marketing Webinar

In today’s economic climate, companies of all sizes have to find ways to do more with less. In this session, we'll be joined by PayCaptain a trusted, cloud-based startup which transforms payroll experiences.

Come along to learn how you can get 27% faster automation of your business processes with CRM to drive efficient growth, while maximising your customer relationships.

Back to Basics: Do More with Less and Drive Efficiency in your SME Business

Learn how Tableau is leveraging generative AI to reimagine the future of data analysis and insight consumption at scale—so every person can unlock key business insights faster and smarter.

In this webinar, you'll see how Tableau’s major AI innovation—Tableau Pulse—enables users with a conversational analytics experience that feels like a Q&A to optimise how you unlock insights and make business decisions.

Tableau Pulse lowers the barrier to data by predicting users’ questions, providing insights in plain language, and delivering a newsfeed experience of key insights directly into your flow of work.

Watch now to learn how generative AI with Tableau will help you:

Unlock business insights fast—even if you have no technical data skills
Ask and answer questions via a conversational analytics experience
Get smart, personalised insights delivered directly to your flow of work
Automate data analysis, prep and governance with a trusted, ethical foundation

Innovate for the Future With Generative AI

Artificial intelligence is rarely out of the news. But for all the splashy headlines and bold claims there remains plenty of quiet scepticism across brands themselves.

According to a 2023 poll of UK business leaders, more than one in three (35%) believe AI is too expensive to implement, 33% say they don’t have the time to accommodate it and 33% say they simply don’t have the internal skills within their team to make use of it.

So, what’s the reality?

In this Grocer Vision webinar, our expert panellists will explore the current potential of AI for consumer goods brands in 2024 and the exact use cases where it offers the most value. They’ll bust myths around the costs, resources and internal skills required, and suggest practical ways that brands can get started with integrating AI tools into their business.


Speakers:

Adrian Smalley, Consumer goods transformation senior director, Salesforce
Laia Collazos, Chief data & analytics officer, CCEP
Shelley MacIntyre, General manager & chief marketing officer, Allplants
Carl Carter, SVP of media & analytics, Circana

Are FMCG brands making the most of AI's potential?

Lenders of all shapes and sizes are exploring the potential of automation and big data to enhance the onboarding experience for both consumer and business borrowers.

In this webinar, we discussed actionable steps for lenders to get their houses in order and start harnessing the power of automation, while addressing the balance of speeding up onboarding without compromising security, and spotlighting methods to boost operational efficiencies.

Moreover, our guests explored how advanced data analytics could pave the way to broader financial inclusion, aiding lenders in better aligning with their customers' financial goals.

Step into the future of lending with us!

Exploring AI and other innovations for lenders

The automotive industry is in the midst of a historic digital transformation. Now, more than ever, companies need to harness data and AI to accelerate innovation and enhance customer experiences.

But for automotive companies, the pressure to maintain profitability is intense as R&D investments, global competition, and environmental initiatives threaten margins.

Join this webinar to hear from our industry experts, customer and guest speakers as they discuss how AI is transforming Automotive and how you can get started with Salesforce’s newest innovations powered by CRM + AI + Data + Trust.

Hear Jonathan Keighley and James Baggott (Founder and Editor-in-chief, Car Dealer Magazine) discuss the automotive trends for 2024 including the impact of AI and how cultural change will unlock the power of new technologies.
Get inspired by Sarah Vivian’s fireside chat with Andy Garrett (CIO, Lookers) on their AI journey and the opportunity in AI for automotive.
Learn from Matthew Simpkins and Paul Hutchinson on where to start with AI & where to get the data, find out common use cases and see a demo on Salesforce’s generative AI features for automotive companies.

Demystifying AI in Automotive - How to get started

Tableau Pulse is the right ally for this mission

It is reported that 70% of business users do not have access to relevant information in order to make data-driven decisions. 

Tableau Pulse is designed to reimagine this, and is built on the concept of providing key metrics and insights in the flow of work. 

This session will help you understand:

How to create metrics
How to ensure they are created using trusted data
What makes a good metric, to get the business users pulses racing!

Tableau Pulse: Pulse leveraging metrics

Manufacturers face the challenge of doing more with less as they grow their business. They need to:

▪️better manage their supply chain to drive efficiencies and reduce costs,
▪️deliver personalised and consistent customer experiences across all channels, and
▪️holistically think about Generative AI to realise strong benefits.

In this webinar we’ll discuss how Salesforce’s newest innovations are driving the future of manufacturing customer operations powered by CRM + AI + Data + Trust. We’ll also discuss the latest industry trends and how Generative AI will continue to change the way manufacturers engage with their customers.

Please complete the form below to watch this webinar.

Webinar: Empower Manufacturing Success with CRM + AI + Data + Trust

Learn how AI is redefining commerce, creating unique, personalised shopping experiences, increasing your teams' productivity, and increasing conversion rates. Discover new features for the future of retail like generative coding for storefronts and product promotions in seconds, concierge, and the AI-powered shopping assistant. See it in action with a live demo!

Topics include:

Prepare for the use of generative AI
Strategies and best practices for introducing AI tools
eCommerce-specific AI use cases


Featured speakers:

Jean-Michel Radiskol, Director of Product Marketing, Salesforce

Sam Voce, Lead Solution Engineer, Salesforce

Get Ready for the AI Revolution in eCommerce

Every Field Service organisation now needs an AI strategy to redefine their customer satisfaction & service efficiency.

In this webinar we looked at the new ways Field Service companies can power their frontline teams with new innovations, from redefining how their customers engage, how their mobile teams work, and reinventing their field visits.

Watch this webinar and

Learn about the latest Salesforce Field Service product innovations
See live demos of the latest Field Service Generative AI capabilities


Featured speakers:

Simon Phillips, Lead Solution Engineer, Salesforce

Matt Hooper, Senior Account Executive, Salesforce

Power the Future of Field Service with trusted AI and Data

MuleSoft’s unified integration, automation, and API management platform transforms all of your IT assets into digital building blocks to deliver end-to-end, AI-powered experiences.

Listen to this webinar to hear how you can connect, automate, and secure your data from any system or model.

Discover:
▪️How APIs help provide the right data at the right time
▪️Why APIs can be used to adapt your business processes more quickly to new AI use cases
▪️How to securely embed external AI models with the MuleSoft Anypoint platform and
▪️How MuleSoft will use AI to simplify integrations

MuleSoft – the basis for the successful use of AI

Marketers benefit greatly from generative AI. The new technology not only changes the way we work - AI saves time and money and ensures growth and innovation in all areas of marketing.

Learn how to get your AI initiative on the road with the winning formula CRM + AI + Data + Trust.

Topics include:

Prepare for the use of generative AI
Predicative AI accelerating the adoption of Generative AI
Strategies and best practices for introducing AI tools
Marketing-specific AI use cases with Einstein

Get ready for generative AI in marketing!

Customer Engagement

Salesforce

Marketing

Marketing Analytics

Data Analytics

Marketing Automation

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Get ready for generative AI in marketing!

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