Reshape your Marketing with AI

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Salesforce

About this talk

With customer expectations rising and personalisation now an expectation, it’s almost necessary to use AI to help maintain customer loyalty and gain insights in a post-cookie world. What does AI for marketing really look like? AI can help with drafting marketing materials or providing quick answers to customer inquiries. But that’s just the start of what businesses can do. Join this webinar to discuss: - The Tenets of Trust & Ethics in AI - How marketers can get started using AI to become more efficient and productive - Guidelines for responsible AI in marketing - The powerful combination of AI+ first-party CRM data Speakers include: - Azlan Raj, Chief Marketing Officer, Dentsu UK & Ireland - Paul O'Sullivan, SVP, Solution Engineering, Salesforce - Chris Carter, Solution Engineer, Salesforce - Jonathan Beeston, Director, Product Marketing, Salesforce
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Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com.