Building Better Connections with Service

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Presented by

Gerry Brown, CX Research Director at IDC; Simon Short, COO at Advanced; Andy Butterfield, UK CX Lead, Salesforce

About this talk

Customer satisfaction is top of the boardroom agenda, and top performing businesses are increasingly linking superior customer experiences to improved employee experiences. In their new research, ‘Workforce Engagement Drives Customer Satisfaction’, IDC analysed the thoughts of 400 enterprise contact centre decision makers from eight European countries. In this webinar, we are thrilled to be joined by IDC CX Research Director, Gerry Brown who will provide new insights into how contact centres are optimising both their employee and customer experiences, as well as key customer service trends in Europe, including the UK and Ireland. Gerry will go under the covers of IDC’s new research, before a vibrant discussion with Advanced Software COO, Simon Short on how EX and CX are increasingly inseparable in a modern contact centre environment.
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