We’re a visual society. Fueled by social media, mobile devices, and other digital trends – we rely just as much on user-interfaces and graphics as we do language to get the information we need. But when it comes to the post-transaction experience (especially the point where cardholders review their statements online), this rich visual detail is sorely missing. The outcome? Soaring cases of friendly fraud resulting from transaction confusion that hurts the customer experience and costs merchants sales, goods, and chargebacks fees.
In this presentation, Ethoca’s Keith Briscoe – a payments and fraud expert with over 20 years of experience – will explore how visual information (like clean descriptions and clear merchant logos) in digital banking applications can reduce this growing problem and greatly improve the payments experience and ecosystem.