The growth of ecommerce in emerging markets is often referred to as 'the biggest growth opportunity in the history of capitalism' as consumption in emerging markets is predicted to account for nearly half of the global total by 2025 [1].
A digital consumer revolution is happening in EM as new consumers, increasing internet access and improved smartphone affordability are all coming together in a great confluence. We are seeing consumers in EM leapfrogging traditional development stages, with many of the first computers consumers own being smartphones.
However, we cannot forget the growth of ecommerce in developed countries and how the pandemic has accelerated this growth. Mobile commerce spending is predicted to grow by 250% over the next 5 years [2], showing this trend is not likely to slow down when lockdown restrictions are lifted.
We will be joined by ecommerce experts Kevin Carter, CIO and founder of EMQQ, and Jane Edmondson, principal and co-founder of EQM Indexes to discuss:
- The history of ecommerce
- Adoption of ecommerce in emerging markets
- The pandemic as a driving force
- The future of ecommerce and the investment opportunity
For professional investors only. Capital at risk.
[1] https://financialpost.com/business-insider/the-biggest-growth-opportunity-in-the-history-of-capitalism-consumption-in-emerging-markets-to-swell-to-us30-trillion-by-2025
[2] Internet World Stats, Q4 2020