Name: The First Thing You Need to be Automating in 2025
Start: 2025-04-01T13:56:00Z
End: 2025-04-01T13:56:09.000Z
Location: BrightTALK
Rating: 0

Keysight Eggplant Test is your key to unlocking and accelerating innovation! As a global leader in cutting-edge test automation, we empower engineers and innovators to bring their visions to life—faster and with less risk.

Our AI-driven, digital twin-based solutions push the boundaries of test automation, making it easier than ever to create, schedule, and execute complex test cases. Whether you're striving for the best app performance, analyzing intricate system models, or ensuring top-tier network security, we've got the tools to help you succeed.

Curious to learn more? Dive into our webinars and discover how Keysight Eggplant Test is shaping the future of technology.

Join Keysight for an exclusive webinar on how Eggplant revolutionizes PLM and CAD validation through intelligent automation. Discover how automation reduces testing time, expands test coverage, and ensures seamless end-to-end validation—all with a technology-agnostic, non-invasive approach. Watch live demos showcasing Eggplant’s capabilities and hear real-world customer success stories that highlight the impact of automation. Don’t miss this opportunity to learn how to optimize your validation process!

Automated PLM/CAD Validation: A Paradigm Shift

This webinar explores how Retail Media Networks (RMNs) are transforming retail.

RMN ad spend in the U.S. is projected to hit $109.4 billion by 2027, with profit margins ranging from 50% to 90%—if executed strategically.

What You’ll Learn:

- Evolving Media Landscape: Navigate audience fragmentation, cookie deprecation, and privacy regulations. Discover how first-party data and loyalty programs drive personalized targeting and revenue.

- Rise of RMNs: See how RMNs offer precise ads for brands and high-margin revenue for retailers, shifting from tactical tools to strategic platforms.

- Barriers to Success: Overcome strategic, technical, and cultural challenges with strong go-to-market strategies and seamless IT integration.

- Path Forward: Build scalable RMN infrastructure, differentiate with superior data, and maximize profits up to 90%.

Why Attend?

Gain expert insights, practical strategies, and a competitive edge to make your RMNs highly profitable and future-ready.

Retail Media Networks: Unlocking the Value of First-Party Data

Automation is transforming healthcare, and in this webinar, we’ll explore the five critical areas you must automate in 2025 to enhance efficiency, reduce errors, and stay ahead. From transitioning EMR workflows with side-by-side testing to automating onboarding, scaling testing processes, resolving audit issues, and securing IoMT devices, our experts will share actionable insights and real-world examples to help your organization thrive. Don’t miss this opportunity to future-proof your operations and unlock the full potential of automation.

5 Things You Need to Be Automating in 2025

In this Keysight Test Talk, we explore the critical role of owning quality in a fully outsourced retail environment. While outsourcing quality assurance (QA) and testing can reduce costs, handing over strategy and planning to external partners may introduce long-term risks.

Jordan McLean of Xandr Consulting discusses why many retailers outsource QA, the common approaches taken, and the consequences of relinquishing control over testing strategy and tools. Learn how to mitigate these risks by defining success criteria, holding partners accountable, and ensuring internal ownership of critical quality roles. Discover how to build a robust QA framework that aligns with your business goals, even in a fully outsourced setting.

Owning Retail Quality in an Outsourced Environment

In today’s highly integrated retail environment, delivering a seamless and satisfying customer experience requires a shift in how we approach technology testing. This Keysight Test Talk will explore why traditional methods of testing individual systems in isolation fall short in an era where customer journeys span multiple interconnected technologies.

Jordan McLean of Xandr Consulting highlights the pitfalls of this outdated approach, including how it introduces friction at checkout and undermines customer satisfaction. Learn about the benefits of end-to-end (E2E) testing, how to overcome organizational barriers to its adoption, and strategies for ensuring accountability for quality across teams. Discover how an integrated approach to testing can deliver a truly unified customer retail experience, driving loyalty and operational excellence.

Delivering a Unified and Quality Customer Experience in Retail

In this webinar, Kieran Leicester will demonstrate how to use Eggplant Functional to test any Product Lifecycle Management (PLM) system. The session will cover the key features of Eggplant Functional, how it simplifies automated testing, and its application across different PLM systems. Attendees will gain practical insights into setting up and executing tests to improve the reliability and performance of their PLM solutions.

How To Use Eggplant Functional to Test Any PLM System

Join Keysight Eggplant and Capgemini Engineering for an insightful session on how computer vision is revolutionizing the automation of PLM and CAD testing. Discover how advanced technologies can streamline complex testing processes, ensuring accuracy and efficiency across product lifecycle management systems and computer-aided design environments.

In this webinar, you will learn:
- How computer vision mimics user interactions to validate visual complexities.
- Strategies to automate testing across integrated systems like CAD, PLM, and ERP.
- Real-world examples of improved efficiency and reduced time-to-market.

Don’t miss this opportunity to explore cutting-edge automation solutions that enhance quality and optimize workflows in engineering and manufacturing.

Harnessing Computer Vision to Automate PLM & CAD Testing

In today's fast-paced, digitally connected world, delivering exceptional quality in software and systems is more critical than ever. Yet, traditional approaches to testing often fall short, leaving organizations with suboptimal outcomes. This webinar explores why testing frequently fails to meet quality standards and offers actionable strategies to shift the approach toward a more integrated and forward-thinking model.

Join us as we dive into the pitfalls of conventional testing practices and examine the transformative steps needed to ensure a higher-quality outcome from the outset of any project.

Why Retail Testing Fails to Hit the Quality Mark

Learn how Citrix Direct Connect streamlines connectivity by directly accessing Citrix-hosted applications and desktops, eliminating the need for a Session Under Test (SUT). Discover its capabilities, practical use cases, and how it can enhance efficiency and reliability in your Citrix environment.

Citrix Direct Connect

Regression testing may not be the most exciting part of EMR testing, but it is essential for ensuring system stability, protecting data integrity, and preventing disruptions in patient care.

Join us to explore why regression testing remains critical even as testing methodologies evolve.

Why Regression Testing is Still Relevant

Year-on-year the automotive industry makes significant strives in autonomous driving, increasing the experience value in In-vehicle infotainment systems, and adding technological aids and visual cues in every vehicle. In this webinar, we will share a modern approach to functionality, performance and safety testing that can meet the increasing challenges of guaranteeing a safe, satisfying and rewarding user experience of the vehicle operator. The approach includes conducting visual verification, non-intrusive black box tests, and continuous AI-powered automated testing of in-vehicle infotainment (IVI) systems as well as testing the full connected car experience.

Navigating Complexity: Intelligent Test Automation for Automotive HMI

Thanks to social media and online advertising, consumers are constantly bombarded with buying opportunities from multiple companies offering similar services. On the surface, there may be very little to distinguish between retailers but once the consumer embarks on their buying journey the differences start to appear.  

To ensure shoppers complete their purchase and become repeat customers, retailers need to make the process a top priority. Some retailers are doing everything they can to personalise the experience and make it require as few steps as possible. 

Yet this requires continuous testing and while some retailers have automated the process others are still testing their systems manually or have still to turn the results into action  

In this Retail Systems webinar, we were joined by the following expert speakers to examine some of the steps retailers can take to ensure that their customers have the smoothest buying journey at a time when many are cutting back due to the cost-of-living crisis. 

Speakers:  
Host: Dalvinder Kular - Assistant Editor - Retail Systems 
Martin Adams - Chief Innovation Officer - Mattress Online 
Jordan McClean - Managing Director - Xandr Consulting 
Toby Marsden - VP Global Alliances - Keysight

The fast track to automation: How retailers can improve their systems using AI

In today's rapidly evolving retail landscape, businesses are facing unprecedented changes and challenges. The sheer scale of this transformation requires retailers to navigate hundreds of systems and technologies, each playing a critical role in their operations. As many retailers embark on ambitious transformation projects, the ability to deliver high-quality results quickly has never been more crucial. 

 Speakers:  
- Howard Jones - Technology Consultant - BJSS  
- Toby Marsden – VP Global Alliances – Keysight Technologies 
- Jordan McLean – Managing Director – Xandr Consulting
- Mikos Taylor – Chief Technology Officer – Harding Retail

Digital Transformation in Retail

At a time of increasing budgetary constraints and increasing competition from upstart challengers, incumbent financial services institutions (FSI's) need systems that can keep up with consumer demands at all hours of the day.  

There is no magic wand that can be waved to ensure that systems keep up with new regulations, changing consumer behaviour or new payment methods. Over reliance on legacy systems – whether that is due to lack of executive buy-in or simply the absence of funds – can lead many organisations to bolt on quick fixes which lead to increased risk of failure.  

However, if they are properly maintained, tested regularly and expertise about them is transferred effectively, legacy systems can prove effective in running a wide range of operations in financial services without needing to fully overhaul the tech stack.  

In this webinar we will examine some of the steps FSIs have already taken to rigorously monitor and test systems – both manually and with AI-powered automation – while satisfying the concerns of regulators and customers. 

Speakers:
Dalvinder Kular - Assistant Editor, Retail Systems 
Andrew Harrington - CIO, Ripe  
Jonathan Wright - Chief Technology Evangelist, Keysight Technologies 
Adam L Smith - CTO, Dragonfly  
Inayat Kashif - Chief Operations and Technology officer, iFAST Global Bank

Legacy isn’t the enemy: What FSI's can do to keep their systems up and running

Orchestrating Early Integration Tests for Higher Education's Digital Transformation

Join Hasnain Mohammad (The University of Chicago), Craig Hughes (Wisconsin Foundation Alumni Association), Chelsea Griffith (Wisconsin Foundation Alumni Association), Mkami Wambura (Wisconsin Foundation Alumni Association) & Patrick Grant (Mcanta) for a webinar on automation's crucial role in elevating digital transformation in higher education. Learn how automation accelerates integration testing, ensures seamless system interactions, enhances efficiency, improves reliability, and optimizes budgets. Discover how to "Automate to Elevate" your institution's digital transformation journey.

Automate to Elevate

The demand for better mobile user experience has become priority to the consumer’s use cases as well as to multiple digital services that utilize the faster speeds and low latency that 5G has to offer. Customers that are using 5G won’t tolerate buffering, poor resolution, or freezes. It is a necessity that Device makers and service providers ensure that 5G devices offer the user experience customers expect, no matter what environment and mobility they are in. 

With a growing number existing and new applications that offer unique and emerging digital transformation, service providers and the mobile industry can continue to drive consumers towards 5G, which can lead to increases in revenue with using premium data plans and premium 5G smartphones and of course offering an unparalleled user experience. 

5G provides advantages for the consumer goes beyond just dealing with the ever-growing data traffic demand, but also enabling an unprecedent number of digital and real-time applications and services. 

Within these multiple digital services comes challenges which has added layers of complexity for testing. Users do not tend to use one application in isolation on a mobile device or in a static or linear mode, but within the distance from the nearest 5G tower, the presence of physical barriers, and the number of other devices using the network as well as mobility conditions as well as using multiple accessories, such as Bluetooth headphones.  

During this webinar, we deep dive in how the industry is resolving these complex equations starting from R&D, lab testing and to live services and including dynamic user’s behaviours modelling.

The new era of 5G mobile extended user experience characterization

Dive into the dynamic automotive landscape, where the focus has shifted from vehicle performance to the driver experience and software-defined vehicles. Explore the challenges posed by the increasing complexity of HMI systems and the influence of third-party providers like Apple CarPlay and Android Auto. Discover how Eggplant's advanced software test automation empowers automotive manufacturers to differentiate their systems while ensuring seamless integration and user experience, all within a condensed hardware-software platform

Shifting the driving experience within the automotive industry

Transitioning your EMR from virtualized (VDI) deployments to local client installs can be challenging, especially for end users resistant to change. This session will explore how side-by-side testing ensures a frictionless transition by validating workflows across both platforms. We'll discuss the need for duplicate testing to maintain consistency, strategies for measuring performance differences, and how concrete comparisons can alleviate user concerns and improve satisfaction.

The First Thing You Need to be Automating in 2025

Healthcare

Health IT

Health Tech

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

The First Thing You Need to be Automating in 2025

Presented by

About this talk

More from this channel