Delivering a Unified and Quality Customer Experience in Retail

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Presented by

Matthew McConnell, Retail Sector Manager (Americas) at Keysight Eggplant & Jordan McLean, CEO at Xandr Consulting

About this talk

In today’s highly integrated retail environment, delivering a seamless and satisfying customer experience requires a shift in how we approach technology testing. This Keysight Test Talk will explore why traditional methods of testing individual systems in isolation fall short in an era where customer journeys span multiple interconnected technologies. Jordan McLean of Xandr Consulting highlights the pitfalls of this outdated approach, including how it introduces friction at checkout and undermines customer satisfaction. Learn about the benefits of end-to-end (E2E) testing, how to overcome organizational barriers to its adoption, and strategies for ensuring accountability for quality across teams. Discover how an integrated approach to testing can deliver a truly unified customer retail experience, driving loyalty and operational excellence.
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