Name: 2022 Subscription Economy Outlook
Start: 2022-07-07T16:00:00Z
End: 2022-07-07T16:00:22.000Z
Location: BrightTALK
Rating: 0

Learn how to launch or shift products to subscription, implement new pay-as-you-go pricing and packaging models, gain insights into subscriber behavior, open new revenue streams, and disrupt markets to gain a competitive advantage.

With today’s explosion of customer-centric business models and heightened audit scrutiny, revenue recognition has become increasingly complex.

In this webinar, MGI Research will debrief key insights from 2022 Buyer’s Guide for Automated Revenue Management (ARM) - the only analyst coverage for revenue automation available to date. 

You will learn: 
- Why ARM should be viewed in the broader context of the monetization tech stack
- When is the right time to automate revenue recognition
- Why ERPs & Excel are no longer an option and how the category has evolved over time
- Key factors to consider when evaluating revenue automation solutions
- Do’s and don’ts of implementing a revenue automation solution


Whether you’re in the early stages of considering revenue automation or already looking at solutions, this webinar will provide actionable insights to inform your revenue automation strategy.

2022 State of Revenue Automation: How to choose the Right Vendor

As businesses prepare for an IPO and execute on new growth initiatives as publicly traded companies, they need to reimagine the systems supporting their level of scale, particularly when it comes to revenue recognition. Whether it’s launching a new product, adjusting pricing, or adding a sales channel, every growth initiative creates complexity around contract modifications, SSP allocations, and never-ending revenue reconciliations. Instead of passing audits with ease, growing businesses are under the pressure of manually reconciling numbers every period and then accurately reporting on them. This often results in a set of ongoing adjusting journal entries (AJEs) as well as expensive audits. Whether it’s due to impending financial deadlines around an S1 filing, 10-K filings, ASC 606 disclosure requirements, or an earnings call, every company that is either gearing for an IPO or has recently gone public faces an extra pair of eyes from their auditors and investors. 

A successful progression through the IPO journey starts with a revenue recognition strategy that can support any go-to-market initiative and ease the compliance pressures on a finance department. Join this webinar to hear the experts discuss how Zuora Revenue allows businesses to establish a scalable revenue recognition process that can minimize AJEs and audit fees.

Avoid Surprise AJEs and Expensive Audits with Zuora Revenue

Net Revenue Retention (NRR) has proven to be a major driver of shareholder value in subscription and consumption-driven businesses. As companies optimize and scale, they should increase their focus on key drivers for NRR, how NRR changes with maturity, and what they can do to be a top-performer. 

To answer the questions, Boston Consulting Group (BCG)’s Pricing Enablement Center and Zuora’s Subscribed Institute analyzed subscription economy data to uncover both the challenges and the opportunities for businesses looking for top-performing NRR.  

We’ll unpack it all on a webinar on Thursday, January 27th at 10 AM PT/ 1 PM ET. Join host Amy Konary, VP, Chair of the Subscribed Institute at Zuora and John Pineda, Partner and Director at BCG as they share data and insights on:

- Leveraging data to understand what drives top-performing NRR
- The impact of consumption pricing on NRR
- Benchmarking NRR by the maturity and industry of your company
- Leading recommendations to improve your NRR

Data-Driven Methods to Improve your NRR in 2022

Modern finance organizations’ key growth lever is agility. Successfully enabling agility across finance not only facilitates strategic alignment with new growth strategies but a stronger partnership with IT teams to realize complex technical innovations. 

Whatever your purpose, the agility required for a business to grow quickly points to a flexible future where you can innovate freely, add products easily, and pivot business models without having to reinvent the wheel every time. You know you need monetization processes that can scale with your business. But what do they look like? 

Tune in for an exclusive interview with Vimeo and learn how they made the pivot from a traditional content model to a profitable video SaaS business in the past 5 years. 

You’ll walk away knowing:
Balancing your finance challenges today, while preparing for the future
How to anticipate scaling as you grow in complexity or volume
Why next generation organizations require synergy between finance and IT teams

How To Deliver Organizational Agility for Enterprise Growth

The Subscription Economy is everywhere, from B2C to B2B. And the numbers prove the point: according to the Subscription Economy Index (SEI), in the past eight years, subscription businesses have grown about 18% year over year.  Making this shift to services requires you to look at your B2B business with fresh eyes. 

To help, we are pleased to invite you to the release of the 12 Data Driven Monetization Strategies for B2B. The framework includes six practices that can be adapted from the B2C world (“borrowed” from those companies whose DNA is in selling direct to consumers), and six practices that pose new opportunities specifically for B2B companies. These 12 lessons are driven by Zuora’s unique data set and concrete subscription business examples.  

We will share data and insights related to: 
- Successful monetization strategies from Spotify, Zoom, Atlassian, Fender Play, Slack, Apple, Airbus, and more. For example, learn how Spotify drove 87% of its revenue from paid subscribers.  
- Why you have to give your subscribers control. Companies that let subscribers suspend their subscription when needed save approximately one in six additional customers!
- The importance of metric-based vs flat-fee pricing
- Monetizing an ecosystem to generate additional recurring revenue streams
- Aligning with channel partners around a subscription model
- How enabling subscription flexibility drives conversion, adoption, expansion, and retention

12 Data Driven Monetization Strategies

The rush to meet the 2019 FASB date for ASC 606 compliance has come and gone. After having a seat at the table on many major 606-enablement projects, we learned 6 major lessons.  These learnings are helping customers define their next steps to unlock more revenue and prepare for what’s next. 

Tune in to hear our revenue experts, CPAs and former accountants talk about the secrets of success that came out 606, a new pain point that is cropping up and learn how these companies are growing their revenue faster to stay further ahead of their competition.  

- Lessons on “the data” 
- Netsuite’s Important role in best of breed finance architectures
- Rules-based approaches for automation

Lessons from ASC 606

Modern finance leaders are looking for new ways to strategically advise their business and ultimately scale revenue growth. But as they adopt increasingly complex pricing models incorporating a mix of subscriptions, one-time, and usage-based offers, their financial close process has become more resource-intensive, prone to human error and can span to weeks. This time wasted and additional compliance risk can also make revenue forecasting challenging. We’ve unveiled Real-Time Revenue for Zuora® Revenue to help businesses automatically recognize, reconcile, and analyze all of their revenue streams in real-time to accurately close the books as early as Day 0. 

During this session you will learn how to: 
- Put your daily rev rec on autopilot for any business model
- Close the books as early as Day 0
- Get real-time revenue visibility

Tune in to here Karthik Ramamoorthy, VP & GM of Zuora Revenue, share more details on Real-Time Revenue and see a live demo of the product.

Recognize Revenue in Real-Time for Any Business Model

Zuora’s Latest Subscription Economy Index Shows Continued Momentum!

2022 Subscription Economy Outlook

Now more than ever, companies are identifying billing and revenue operations as a key lever to innovate quickly, scale, move upmarket, support more channels, achieve a higher volume of orders, and expand into new regions while keeping customers at the center of their business.
Join the Zuora team and Dave Storer, Controller and VP at ConstructConnect as he shares some of the challenges they faced as well as best practices when modernizing their billing system, including:

- Growth: Enable and operationalize future growth strategies that support current scale as well as serve point-in-time requirements (product catalog, M&A integration)
- Scalable flexibility: reducing configuration of payment frequency and terms 
- More than just invoicing: a subscription management platform to power automated renewals, deeper insights
Implementation best practices: avoiding pitfalls with staffing, execution, and phasing

Innovate Fast with a Modern Subscription Billing System

Subscription Economy

Subscribed Strategy Group

Finance

Accounting

Revenue growth

Revenue

Subscription

Close the books

Billing

Payments

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2022 Subscription Economy Outlook

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