Name: Niche Marketing to Build Your Business
Start: 2022-12-14T17:00:00Z
End: 2022-12-14T17:00:45.000Z
Location: BrightTALK
Rating: 0

The world's largest online visibility bureau for female subject matter experts

Insights to Business Building and Creating Community

Are you an independent consultant seeking new clients? Do you ever feel frustrated or overwhelmed by the lead generation process? Join longtime communications consultant and founder of CommsConsultants.com Ashley Dennison as she shares her proven strategies and tips for finding and winning new business. No matter your specialty, level or tenure as a consultant, you'll benefit from the actionable advice Ashley has to offer. 

In this session, you'll learn: 
- How to create and utilize a lead magnet
- How to stay "top of mind" for prospective clients
- How to create referral partnerships 
- How to leverage the power of your network
- How to approach cold outreach
- Plus more creative ideas for filling your pipeline in 2025

How To Bring in New Consulting Clients

Join The Entrepreneurs’ Therapist, Shulamit Ber Levtov, MA, RSW, for a thought-provoking talk in which she explores the often overlooked, yet inherent, mental health risks founders face on their journey of business ownership. In addition, she will delve into how to nurture founder mental health so founders and their businesses can flourish and drive positive change in society as a whole. Don't miss this transformative discussion that will reshape the way you conceive of mental health and business.

Attendees will learn about:
1) The seven unique mental health challenges entrepreneurs face
2) Why mental health matters to founders
3) How to care for your mental health as a founder or business owner

Mental health: The Overlooked Factor in Business Success

Taresa Scott will use this presentation to dive into the power of learning as a catalyst for fostering strong workplace communities and inspiring a sense of purpose among employees. She will provide tips and insights to cultivate a growth mindset, develop purpose-driven learning skills and value the power of shared learning experiences.

In this talk, Taresa will:
1. Discuss strategies for fostering a culture of continuous learning and personal development.
2. Explain how meaningful work and clear career paths can enhance employee engagement and motivation.
3. Explore how collaborative learning initiatives can strengthen team bonds and create a sense of belonging.

Leveraging Learning to Create Community and Purpose in the Workplace

Ready to transform dreaded conversations into productive outcomes? This impactful session will give you practical tools to approach sensitive topics like feedback, performance evaluations, and conflict resolution with confidence and skill.
Through hands-on strategies for planning, preparation, and in-the-moment communication, you'll gain a toolkit for creating a culture of continuous improvement and open dialogue. Focused on personal accountability, active listening, and achieving clear outcomes, this expert-led session equips leaders and team members alike with actionable techniques to handle difficult conversations effectively and drive positive change

In this presentation, the audience will: 
- Learn to give feedback early and often
- Learn how to prepare for the conversation
- Recognize when there is no solution, and how to take action

Speak Up: Transforming Tough Conversations into Opportunities

In an era where innovation is the cornerstone of success, women are increasingly taking the lead in driving transformative changes across technology and business landscapes. This webinar, "Empowering Innovation: Women Leading the Charge in Technology and Business," aims to celebrate and amplify the voices of women innovators who are breaking barriers, inspiring change, and shaping the future.

The audience will walk away with: 
- Strategies for Success: Gain practical advice on how to foster innovation within your organization and build a supportive, inclusive culture.
- Ways to Overcome Challenges: Learn from the experiences of successful women leaders about overcoming obstacles and breaking through the glass ceiling.
- Ways to Find Future Opportunities: Identify emerging opportunities in technology and business and prepare to capitalize on them.

Empowering Innovation: Women Leading the Charge in Technology and Business

Podcast hosting and being a guest on a podcast are great ways to gain credibility as a public speaker, thought leader or industry expert. Join us for an engaging panel discussion with several podcast experts for tips and tricks for being a good host and guest, promotional ideas, growing and measuring your podcast’s success, and beyond.

In this presentation, we will cover:
- How to get on podcasts.
- How to drive audience growth, subscriptions and downloads.
- The technical aspects of starting a podcast.
- And more!

Podcasting Panel

How often have you zoned out in a presentation?

If you can’t pay attention to the presentation, you can’t retain the information. What would have made those presentations—what would make your presentations—memorable, influential, and successful?

Learn how to use structure, visuals, and stories to make memorable presentations, meetings, and pitches. You will rethink how you have been developing slides and walk away with a step-by-step plan for creating impactful presentations. With your new skills, you will use outlines and storyboards to ensure your slides are not filled with mind-numbing text. 

Come to this session and leave with the expertise to plan your next presentation and never fall into the same pitfalls most presenters do ever again.

In this presentation, you will:
- Discover how to cater to your audience’s working memory to make your content more memorable and prevent your audience from zoning out
- Hear why stories are so influential and persuasive and how you can use the science of storytelling to ensure your message is heard
- Learn why visuals matter and how they will be more memorable for audience members
- Gain a step-by-step process to apply best practices to your next presentations, meeting, or pitch

Rethinking Presentations

Professional speakers, coaches, authors, and entrepreneurs know that having a comprehensive marketing plan is essential. However, traditional methods can be overly time-consuming and complex. This concise session provides a high-level overview of The One Page Marketing Plan, a streamlined approach to crafting your marketing efforts. This session will help you understand the core components of this innovative framework, enabling you to see how a simplified plan can lead to focused results. You’ll leave with a clear understanding of each component, all on a single page.

In this presentation, we will discuss:
1. Learn the Power of Strategic Focus: Discover how effective strategy involves making deliberate choices and saying "no" to certain initiatives to maintain focus and drive success.
2. Understand the Importance of a simplified marketing plan: Learn why a one-page marketing plan is effective and how it can save time while enhancing strategic clarity.
3. Visualize the One Page Marketing Plan Framework: Get a comprehensive overview of how to synthesize customer segments, objectives, and tactics into a single, cohesive document.

The One Page Marketing Plan

The easiest and quickest path to success as a speaker is having a high-ticket offer you can pitch from a live or virtual stage. Having your own high-ticket offer as a powerful communicator is the key to massive impact and real wealth.

The e-learning industry has grown by 900% since 2000 and is expected to surpass $1 trillion by 2030. The population of online learners is also growing 20 percent annually. What does this mean for you as you figure out your next steps as a speaker and monetize your speaking career?

You’ll be leaving money on the table unless you create a foundation for speaker success and use strategies like producing your own million-dollar day events with high-ticket offers. These strategies will help you understand the psychology behind high-ticket offers. It supports speaker impact and wealth…even if your last name isn’t Robbins.

In this presentation, your audience will learn:
- How to master mindset, how to claim your authentic authority and how to exude a powerful presence.
- How to speak with confidence, clarity and conviction as an expert and speaker.
- How to unlock an array of virtual and in-person stages, propelling you to limitless opportunities.
- Ways to replicate those million-dollar days.

The Speaker’s M.A.P. to a Million Dollar Day

Tech Stress is Hurting Your Business & Hijacking Your Mind
Learn How to Reclaim Productivity, Peacefulness—and Your Life!

Thousands of phone photos — tens of thousands of unread emails — nonstop messaging, streaming and social media scrolling… OMG!

Digital overwhelm and tech-related stress are more than time wasters and a plague on productivity; they are today’s mental wellness crisis hiding in plain sight. How can you use essential technology to get work done while also protecting your attention and well-being? It’s time to learn practical, brain-based strategies to declutter your digital life for lasting success.

FACTS:
-Stats and studies show unmanaged, persistent tech use affects attention spans and mental health. You need to prioritize your digital wellness.
-Digital disorganization costs untold $$$ in the form of time lost searching—but not finding—the emails, photos and digital files you need.
-Tech such as generative AI is advancing at lightning pace, forever altering how companies do business. How can you be future-ready if you can’t even manage your email inbox?
As a business leader, you must learn to master tech, so it won’t master you. This session is the starting point you need!

In this presentation, your audience will:
- Learn how and why digital overwhelm hijacks your time and attention.There are key reasons (so relevant and interesting!) for why this stuff is challenging. Once you understand them, you’ll be ready to declutter and move forward.

- Discover 3 things to do NOW to declutter your digital life. These simple-yet-powerful tactics (all brain-based) are designed to bring immediate relief and put you on the course to long-term success.

- Pinpoint 3 ways to use tech to be your best in business and life.With these transformative strategies, you’ll be able to use tech on your terms, like the biz boss and powerful person you truly are.

Declutter Your Digital Life

Organizers of industry events often prefer speakers who are current "practitioners" of the conference theme (HR, Finance, Marketing, Sales, etc.) and hold the job function of that department.

Speakers who are consultants, coaches, and advisors get overlooked for speaking opportunities, even if they've previously held those roles, because event organizers are afraid they'll be too promotional or sales-y on stage.

It's simply not true.

Innovation Women members, in particular, have such valuable advice, insights, expertise, and personality to bring to the stage, if only they knew how to combat these forces at play.

In this presentation, you will learn:
- How to brand your speaker media kit differently
- Strategic partnership ideas to get more "at bats"
- Leaning into proprietary research opportunities to get you on stage
- The importance of being a connector

Stop Getting Rejected from Speaker Proposals

Boring? Puzzling? Annoying? These are all hallmarks of bad tech talks. If your presentations can't keep your audience engaged and concisely communicate your point, why give it? We'll help you give a great tech talk and (hilariously) demonstrate what makes a bad one, and help you avoid the latter! You'll learn:

- Why tech talks are like sheep
- What is the rule of three and why is it useful
- What you can do so you are not a boring speaker
- What bit of "usual" speaker advice you are better off ignoring

Terrible Tech Talks: Make Your Tech Talks Better

While Moving Innovation from Buzzword to Shaping the Future.

While innovation is a buzz term used when discussing technology, there are hidden considerations to think about.
 
We will discuss:
- What is innovation?
- What do you need to innovate successfully?
- What responsibilities do you have with innovating?

Champion Responsibility and Ethics:

Ready to make a significant splash with your book? This comprehensive webinar is designed for authors who seek a clear and exhilarating path to launching their book successfully. Whether you're a seasoned author or planning your first launch, this is your roadmap to launching a book that changes lives and remains stress-free.

In this presentation, your audience will learn:
- A Phased Approach: Learn the essential stages of a book launch with details of what to do and when to do it.
- Must-Haves vs. Extras: Differentiate between the essential launch elements and the optional, so you can focus on what truly matters.
- Confidence and Calm: Get valuable tips on maintaining confidence and calm so you can enjoy the journey and connect deeply with your audience.

Launch Your Book, Change Lives: A Blueprint for Your Impactful Book Launch

Slide decks, slideshows, PowerPoints are tied to a time when content was static and contained in finite pages. We navigated through content by moving from slide to slide, page to page. We had to turn the page or hit 'next.' But now we have websites and digital media. So not only has content evolved drastically, but so has the way that we can interact with this content on a screen. Webpage presentations fit in with today's visual culture. Today, we can present content in a way that matches how we naturally view and experience the world.
This presentation has three parts: when, why, and how. We’ll look at the history of visual storytelling to understand why it’s time for a change. Then, Rachel will discuss how to build webpage presentations using page builders, WordPress and other tools.
In this presentation, your audience will learn how webpage presentations benefit you in three areas:
1. Functionality & Creativity 
2. Digital Marketing 
3. Dynamic Content - Make updates as needed, fix errors, and keep your content up to date. Your presentation should move with you at the pace of real life.

Death to Slide Decks: Why Your Next Presentation Needs to Be a Webpage

This is a discussion with professional speakers who will speak openly about how they created a foundation for their public speaking careers, how they built their businesses, how they get compensated/paid for speaking, what role authorship has played in their speaking business and more.

A Candid Conversation: Speaker Business Models

We have all heard the expression, "you are your biggest asset." So why do so many of us feel reluctant to let our personality shine in business? Maybe it's because we don't know how. Or worse, we fear showing too much of ourselves will alienate potential clients or colleagues. Surprise! It’s actually the opposite. People are hungry for personality. That’s what drives connection. Danielle Hughes, founder of More Than Words Marketing, helps individuals learn how to develop their Genuine Personality Brand to stand out in a sea of sameness and a world of duplicates. Danielle created the concept of Personality Brand after realizing that personal branding isn't for everyone. After all, if something is personal, why share it with the world? But our personality is innately baked into who we are and already on display. Danielle helps people tap into that personality, shine a light on it and use it to showcase what makes them special. 

In this presentation, you will learn:
- How to create content and messaging that positions yourself and your role to be distinct from everyone else. 
- How to highlight your uniqueness in a genuine and relatable way. 
- How to better advocate for yourself to land the right roles and assignments. 
- How creating a genuine Personality Brand increases your confidence so you can do your best work.

Welcome to Bragtown: Population You

How can one distinguish themselves in a competitive marketplace? Sams believes one way is to cultivate a niche, or specialty, in a market unoccupied by others. Niche marketing is the combination of both your strengths and your passions and sharing them with others. Studies have shown that developing a niche helps increase referrals and boosts overall productivity and profitability. The saying goes “There is riches in niches.”

Niche Marketing to Build Your Business

Profitability

Marketing

Prospecting

Prospects

Public Speaking

Financial Marketing

Personal Finance

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Thousands of healthcare IT professionals compose the health IT community on BrightTALK. Learn alongside them with relevant webinars on healthcare IT compliance, big data in healthcare and IT solutions for healthcare organizations. Join the conversation by asking questions and engaging with other participants during live webinars and organized discussions.

Health IT

Healthcare

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Niche Marketing to Build Your Business

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