Ask An Event Manager: Profitable Live Online Events

Our exclusive Innovation Women “Ask an Event Manager” series gives you the inside scoop on conferences from a conference organizer’s perspective. This month, Bill Sell, a conference organizer who has worked with some of the world’s largest and well-known events (CEBIT and COMDEX) will talk about the key elements of a great event. Bill will be speaking from the perspective of an organizer of online events. He will discuss the key changes in events since the start of the pandemic, and how he works with various organizations to make their online events profitable. You’ll learn: - Why Bill prefers calling them live online events (vs virtual events.) - How to make your events profitable. - What role speakers play in an event and how you can ensure your spot onstage. About Bill Bill is Managing Partner of Advisor Communications, an event creation, business development & marketing strategies agency - think of them as "McKinsey & Co for trade shows." From initial idea to business plan development to the actual staging and execution of an event or online community, Bill brings expertise from event organizing, venue management, floor plan design and revenue maximization, and client-side perspectives to help your programs grow and prosper. Some of Bill’s current clients include: Sports Biometrics Conference, ONUG Conference, FAN Expo/Boston Comic Con and MetroFest. Past programs have ranged from b-to-b and b-to-c: electric bike industry, local non-profits, tech sector events, restaurants and college food service including the launch of Gluten Free College Food Service Conference. Previously Bill’s experiences included event development at the Massachusetts Convention Center Authority; Publisher of VON Magazine & VON Focus (14 vertical editions), VP & General Manager of VON Conferences; VP Brand & Customer Development for CeBIT America; and seven years as VP/General Manager of COMDEX.