Hack Your Marketing: Decoding Customer Connections for Cybersecurity Companies

Organizations look to their cybersecurity vendor as subject matter experts for all things cyber. To strengthen that relationship, cybersecurity companies must continually market to their customers. Customer marketing is vital for cybersecurity companies because it strengthens relationships with clients, reduces churn, and increases product adoption. Join Katzcy’s discussion with Angie Ocasek, Protegrity’s cybersecurity customer marketing expert, to help you boost your customer marketing efforts. Together with Katzcy marketing strategist and account manager Julie Davis, they will address key questions surrounding what cybersecurity companies need to understand about customer marketing and actionable strategies to implement: - Getting Closer to Customers: Learn how to drive adoption and reduce churn. - Identifying Champions: Discover ways to identify and empower influential champions within your customer network. - Community Building: Understand how to play an integral role in connecting with your customers. - Best Practices: Explore effective strategies such as post-sale journey alignment, and incentivizing customers. - Identifying and Driving Toward Measurable Objectives: Tie them to the company’s overall goals. By understanding customer needs and fostering engagement, cybersecurity companies can better position themselves as experts, gather customer insight data, and drive product improvements, ultimately enhancing customer satisfaction and loyalty. Register today!