Name: Growth Hacking the Crowded International Cybersecurity Market
Start: 2023-07-11T18:30:00Z
End: 2023-07-11T18:30:46.000Z
Location: BrightTALK
Rating: 0

The Tech & Cyber Security Trends channel features experts and executives in and around the high tech, high growth sector to learn about new trends, market changes, and leadership tips. Join our channel.

Organizations look to their cybersecurity vendor as subject matter experts for all things cyber. To strengthen that relationship, cybersecurity companies must continually market to their customers. Customer marketing is vital for cybersecurity companies because it strengthens relationships with clients, reduces churn, and increases product adoption. 

Join Katzcy’s discussion with Angie Ocasek, Protegrity’s cybersecurity customer marketing expert, to help you boost your customer marketing efforts. Together with Katzcy marketing strategist and account manager Julie Davis, they will address key questions surrounding what cybersecurity companies need to understand about customer marketing and actionable strategies to implement:

- Getting Closer to Customers: Learn how to drive adoption and reduce churn.

- Identifying Champions: Discover ways to identify and empower influential champions within your customer network.

- Community Building: Understand how to play an integral role in connecting with your customers.

- Best Practices: Explore effective strategies such as post-sale journey alignment, and incentivizing customers. 

- Identifying and Driving Toward Measurable Objectives: Tie them to the company’s overall goals.

By understanding customer needs and fostering engagement, cybersecurity companies can better position themselves as experts, gather customer insight data, and drive product improvements, ultimately enhancing customer satisfaction and loyalty.

Register today!

Hack Your Marketing: Decoding Customer Connections for Cybersecurity Companies

In the age of cloud computing, IT, security, and privacy must get along with a diverse ecosystem of stakeholders, including various data owners, business lines, suppliers, partners, and consumers.

Join moderator Jessica Gulick, CEO of Katzcy, for an insightful discussion with top cyber experts Nathan Vega, Vice President, Product Marketing & Strategy, Protegrity, and Ganesh Kirti, CEO, TrustLogix, where they will share actionable strategies and the latest tools to help you fortify your organization's cloud defense.

Attendees of the webinar will:
- Discover simple, effective approaches to conflicting security needs.
- Identify ways to ensure data accessibility across multiple stakeholders without sacrificing security.
- Gain invaluable insights into safeguarding your organization from the data level through to multi-cloud environments.

Don't wait; sign up today!

Mastering Cloud Defense: Balancing Data Security, Multi-Clouds, & Stakeholders

In today’s world, WiFi is available everywhere. Whether you are a local bank, service provider, or hospital, customers expect secure WiFi. The problem is that WiFi availability creates a target-rich attack surface that can lead to major data breaches or worse.  

Join Secure Yeti’s  Senior Security Engineer, Mike Spicer, to learn why Secure WiFi requires much more than a secure login process. Understand how to secure your WiFi as we explore WiFi's complexities, identify vulnerabilities, uncover insecurities, and understand the implications of Bring Your Own Device (BYOD) policies.

Attendees of the webinar will:
— Delve into the significance of robust password practices 
— Demystify the role of 802.1x. 
— Learn how to fortify your organization's cybersecurity posture.

Take control of your cybersecurity destiny by attending this FREE webinar!

Myth Busting: There’s Only One Way to WiFi

Ransomware isn't a matter of chance; it's a matter of preparedness. How prepared are you for a ransomware attack?

Ransomware attacks are on the rise, and the last thing you want is to become a victim. Thankfully, there are ways you can prepare for this ever-increasing threat. Together with experts Steve Fink, Secure Yeti’s Chief Information Security & Technology Officer, and  NetWitness’s Incident Response, Practice Manager, Americas, Iain Davidson, and Incident Response, Sr. Mgr, Services Project/Program Management, James Sobel, we will provide you with the industry insights and strategies you need to protect yourself and your organization.

Attendees of the webinar will—
- Understand how your company can come under fire from an intentional ransomware attack 
- Learn how to prepare in advance
- Learn how to respond and fight back if attacked
- Learn how to shore up your vulnerabilities to fortify your defenses.

Take control of your cybersecurity destiny by attending this FREE webinar!

WEBINAR SPECIAL: As a special incentive, Secure Yeti and NetWitness are offering an exclusive opportunity for a joint Ransomware Assessment. Act within the first 30 days and receive a 20% discount on this crucial service.

MythBusting with Fink: Ransomware Isn’t Random

In today’s ever-evolving cybersecurity landscape, one persistent myth remains: "Humans are the weakest link." Join us for an eye-opening webinar with renowned security expert—and Secure Yeti’s new Chief Adversarial Officer —Jayson E. Street as he shatters that line of thinking. Jayson’s robbed banks, hacked systems, and exposed government security weaknesses, and he’s here to tell you how and why he does it. Get ready to learn about the dynamic relationship between human behavior and how it relates to digital threats faced by organizations. 

Attendees of the webinar will—
Understand the nuanced role of human behavior in cybersecurity and challenge the myth that "Humans are the weakest link."
Gain insights into real-world security vulnerabilities and how they relate to organizational defenses.
Discover practical strategies to empower your team and bolster your organization's defense against cyberattacks.

Take advantage of this FREE opportunity to learn from one of the best “hackers'' in the business. Sign up today!

MythBusters: Humans are the Weakest Link

Ready to expand into the international cybersecurity market? Join us to discover how to get started and explore the wealth of State and Federal resources available to cyber companies.

Business development experts Pompeya Lambrecht, Senior International Trade Specialist at the U.S. Commercial Service, and Ellen Meinhart, Senior International Trade Manager from the Virginia Economic Development Partnership, will be our guests giving U.S.-based businesses tips and resources to help break into the international cyber marketplace.

Sign up today!

How to Break into the International Cybersecurity Market

Cybercriminals have always been about data – stealing data, compromising data, holding data hostage. Businesses continue to respond with malware detection on laptops and networks to protect data and prevent breaches, so why should storage be left out?  Storage houses what the bad actors are targeting - your data.  Is there anything we can do from within the storage layer to further enhance defense in depth?  
 
Enter "Cyberstorage", a term coined by Gartner, which is defined as doing threat detection and response in storage software or hardware. A parallel, related trend in the security industry is eXtended Detection and Response (XDR) which shifts some of the threat detection from centralized security monitoring tools (SIEMs) down into each domain (e.g., endpoint, network) for faster detection and automated response.  Factor in the growing impact of ransomware and all these forces are driving the need to find creative, new ways to detect malware, including from inside the storage domain.   
 
In this session we'll discuss:
• Cyberstorage and XDR – what are these emerging trends?
• Threat detection and response methods through a storage lens
• Possible approaches for detection when used in conjunction with security tooling
• Why silos between security and storage need to be addressed for successful threat detection

Cyberstorage and XDR: Threat Detection through a Storage Lens

Data is moving faster and at higher volumes than ever before. With so much being communicated, the need for tighter cybersecurity is at an all-time high. Encryption is one of the top tools cyber experts use to secure their systems, with crypto agile encryption helping to enhance data protection as it’s on the move. 

Together with quantum computing, crypto agile encryption’s automation capabilities are game changers in the movement toward enhanced data protection. To help leaders better understand how these work together, quantum and data security experts QuintessenceLabs' Vice President of EMEA Gilles Trachsel and PKWARE’s APAC Regional Sales Director Matt Mackender will co-host a joint webinar on February 23, 2023. 

They will explore the following:
- What is crypto agility?
- How can you adopt crypto agility into your cybersecurity strategy? 
- How can you better protect data on the move? 

Don’t miss your chance to ask questions and learn from the best as they pave the way for a post-quantum world. Sign up today!

Crypto Agile Encryption, Wherever Your Data Moves

APIs are ripe and juicy targets for cybercriminals, and loaded with attack traffic that is invisible unless you have effective API security. APIs now consume as much as 60% of all internet bandwidth, but many of them have weak security architecture, which opens the door to data breaches, ransomware, malware, DDoS attacks, and other cyber threats.

Enterprises commonly don’t know how many APIs they have or which ones are dormant. Their APIs are like black boxes, leaving enterprises with a problem: they can’t protect what they can’t see.

Join this webinar to learn how cybercriminals are exploiting APIs, why the lack of visibility into API traffic is a serious problem for enterprises, and what you and your team should do now to mitigate risk. Presented by industry researcher and analyst Richard Stiennon, and API security expert Rob Dickenson, founder of Resurface Labs.

The Latest Trends in API Security: Learn How to Stay Ahead of Attackers

Quantum risk is the threat of capable quantum computers upending cryptographic methods, such as RSA or elliptical curve algorithms, widely used today for securing information flows through communication networks. A sufficiently capable quantum adversary would be able to decrypt sensitive data in short order disrupting the trust in the digital systems that increasingly undergird our society.

Join us to learn: 
What is quantum risk and when will it impact my organization?
How does encrypted data provide a false sense of security?
How to protect against a “Harvest Now, Decrypt Later (HNDL) attack 
How threat actors can use quantum computer to decrypt your data
 
Buckle up as we start your journey into quantum risk and understanding the coming storm.

Quantum Risk Is Here Now. Are You Ready?

Synergy between IT and security teams has never been more critical. The threat landscape has expanded, and hackers are using automation to exploit vulnerabilities 6 times faster than they’re being remediated. Discover the critical paradigm shift that’s bridging the gap between IT and security through hyperautomation and AI in highly regulated industries.

The IT-Security Paradigm Shift: Improving Synergy Through AI & Hyperautomation

Do you identify as an Asian American or a Pacific Islander? Are you starting your journey as a cybersecurity hacker? Join us for this upcoming webinar to hear from Maria Mora (they/them), Angela Saccone (she/her), Seline Tan-Torres (she/her) and Avi Zajac (they/he), with Ashish Rajan (he/him) as moderator, as they discuss how they first began their work in cybersecurity, the lessons they've learned along the way and the generic day-to-day challenges they face or have faced throughout.

Life as an Asian & Pacific Islander (API) Hacker

When attackers see a way in, they take it.

If you want to stay ahead of attackers, it's time to make the shift from a focus on threat intelligence to risk intelligence.

Today’s security leaders are squeezed between increased risks and attacks, expanding attack surfaces, and decreasing resources, which has them streamlining defense strategies and investments towards what matters most and what exposures are critical. 

Join us for a lively discussion on the current security leadership shift of focus from threat intelligence to risk intelligence. Security leaders will share their journey to the sweet spot: that balance between visibility, priority and value that helps focus their security practices towards confident protection (vs whack-a-mole). Areas covered will include: 
-> Balancing protections inside and outside the network
-> Various ways of prioritizing risk and what doesn’t work
-> Mapping potential paths into and out of your network
-> Merging attack surface management, vulnerability and threat information to identify real risk

Redefining Cyber Intelligence: The Shift from Threat to Risk

Life after a career in the military can be scary, frustrating and successful. Join us for the third and final interview of this series as we hear directly from a recent veteran’s experiences and how he made the transition from BDUs to ties. 
 
Listen in as Mark Casper, Executive Director and President of Tech For Troops, has a one-on-one conversation with Steve Janke, Marine veteran and founder & CEO of Mission Wisconsin. Mark and Steve will talk about the struggles of transitioning from military to civilian life. Listen in as they share advice on transitioning from active duty, lessons learned, and favorite memories of being in the service.
 
Tech For Troops helps both transitioning active duty and veterans, including reserve, guard, and auxiliary service members and is dedicated to empowering veterans with computers, skills, and information technology (IT) workforce training.

Bouncing Back: A Veteran’s Story of Success from Tech For Troops

Not sure how to position your company in an international cyber market? Join us as we discuss how you can boost your marketing efforts and define your value proposition.
International cybersecurity business development experts Pompeya Lambrecht, Senior International Trade Specialist at the U.S. Commercial Service, and Ellen Meinhart, Senior International Trade Manager from the Virginia Economic Development Partnership, will talk with Katzcy CEO Jessica Gulick about featuring your unique capabilities and offerings and how to differentiate yourself from others in the marketplace.

Growth Hacking the Crowded International Cybersecurity Market

ISSA

Cyber

Cybersecurity

Cyber Security

International Business Development

Privacy Protection

Cyber Marketplace

Economic Development

Information Security

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Information Technology

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Growth Hacking the Crowded International Cybersecurity Market

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