Imagine the possibilities when service providers can easily access valuable insight about their mobile subscriber base. Information such as what devices and OTT applications subscribers are using as well as when and where they use the mobile network. Marketing, advertising, infrastructure planning, customer service, and product development can all benefit from better subscriber insight, but traditional approaches to collect this data have been costly and complex. In this session, we will cover the latest Gigamon solution innovation that cost-effectively delivers enriched mobile subscriber metadata directly to data lakes and analytics engines, enabling service providers to realize the full potential of subscriber data.