Banking customers today expect the same personalized and intuitive customer experience they routinely get from leading-edge retailers and on-demand digital services. Also, for most banks and other financial institutions, branch locations serve as outposts in a community to showcase their offerings and provide personal services. This presents a unique opportunity to blend online and in-branch experiences in meaningful ways, but also requires banks to undergo digital modernization from consumer apps to network infrastructure.
To keep pace, FinServ firms are adopting new digital services, omnichannel marketing tools, always-on connectivity, and fast, reliable, secure networks. In this webinar, we’ll explore how FinServ firms are evolving the customers experience and how secure network solutions are helping them achieve business goals.
Key takeaways will include:
• The latest customer experience and digital tech trends in financial services
• How connectivity and agile networking are supporting digitization and cloud adoption
• How banks are rethinking their approaches to cybersecurity
• The role of managed services providers in this more dynamic banking environment
Presenters:
• Marc DeCastro, Research Director, Consumer Banking, IDC
• Thomas Sweeney, Executive Director, Strategic Client Group, Comcast Business.