Name: Steering Your Brand Through Crisis
Start: 2020-04-30T17:00:00Z
End: 2020-04-30T17:00:36.000Z
Location: BrightTALK
Rating: 5

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.  
 
For more information, visit ComcastBusiness.com. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social.


Join us for a deep dive into the future of enterprise connectivity, as we explore the transformative impact of AI across the entire ecosystem. This webinar, based on the latest IDC FutureScape predictions, will delve into key trends shaping the industry, including:

- How enterprises are integrating generative AI into connectivity strategies to enhance security, optimize performance, and personalize employee experiences.
- The growing role of edge computing powered by GenAI in driving faster decision-making and enriching customer experiences.
- Leveraging AI-enabled automation and managed services to achieve operational efficiency and secure connectivity for distributed enterprises.
- Using AI to advance ESG goals and drive sustainability through enhanced visibility and automation.

Speakers
• Paul Hughes, Research Director, Future Enterprise Connectivity Strategies, IDC
• Christian Nascimento, Vice President, Product Management & Strategy, Comcast Business

How AI is Reshaping Enterprise Connectivity

Digital transformation goals significantly impact network infrastructure needs for enterprise organizations, creating challenges across all IT domains and increasing pressure on IT operations. ESG research shows that 82% of organizations believe their network environments have become more complex over the past two years.  

This webinar highlights the crucial role of network modernization, particularly through SD-WAN, SASE, and managed services, for enterprises aiming to advance their digital transformation and embrace emerging technologies like AI.  

ESG Principal Analyst Jim Frey will host a discussion on the latest trends and strategies for implementing advanced network and security practices to meet digital business needs.  

Join this webinar to learn about:  
• The critical role of network modernization in achieving digital transformation goals 
• How SD-WAN and SASE can help enhance connectivity and security  
• The benefits of managed services for simplifying network operations 
• The latest trends and best practices for network modernization 

Speakers:  
• Jim Frey, Principal Analyst for Networking, Enterprise Strategy Group 
• SK Panda, VP Global Service Assurance, Comcast Business 
• Joe Austin, VP Solutions Architecture, Comcast Business  
• Nelson Ortiz, VP Sales Engineering, Comcast Business

Navigating Network Complexity: Strategies for a More Agile Enterprise

The 2024 Comcast Business Cybersecurity Threat Report provides insights into the rapidly evolving landscape of global cyber threats based on the analysis of 29 billion cybersecurity events we detected last year. 

Join us as we explore key findings from the report and what they tell us about the state of cybersecurity today. Our speakers will review the common vulnerabilities being targeted by threat actors and the increasingly sophisticated techniques they’re using – and discuss why perimeter-based defenses are simply not enough to handle modern threats. 

 Tune in to explore: 
-Key vulnerabilities that threat actors attempt to exploit to gain network access 
-Evasion tactics commonly used to move laterally and expand impact  
-Why real-time detection, response, and mitigation has become one of the most invaluable elements of cybersecurity preparedness  
-Best practices for defending against an intensifying threat landscape  

Speakers: 
- Ivan Shefrin, Executive Director for Managed Security Services, Comcast Business
- Trevor Parks, Sr. Director Advanced Security Solutions, Comcast Business
- Dave Gruber, Principal Analyst, Ransomware, SecOps & Services - Enterprise Strategy Group

2024 Cybersecurity Threat Report: Key Findings & Insights

As technology continues to evolve, securing and managing your network becomes increasingly complex. Secure Access Service Edge (SASE) framework can significantly enhance your organization’s security and network performance by integrating multiple network and security functions into a unified cloud-delivered service, making it easier to protect and optimize your enterprise’s digital environment. But many organizations indicate concerns around implementation.  

In this webinar, we’ll break down how SASE works, share practical tips for getting started, and present a few SASE implementation case studies.

Speakers:
- Michael McCuen, Vice President, Global Sales - Comcast Business
- Ramesh Pillutla, Product Manager - Comcast Business

Maximizing Security & Efficiency: A Journey to Implementing SASE

The relationship between banks and their customers is evolving rapidly. Customers are looking for a seamless experience that blends digital interactions with in-person engagement to deliver hyper-personalized service anytime, anywhere.

Join this webinar to hear IDC analyst Marc DeCastro’s insights on the latest trends in financial services. Explore how banks are investing in artificial intelligence to deliver new, differentiated experiences faster, while also improving operational efficiency and security.

Tune in to learn about:
● Current banking market dynamics impacting business strategy and tech investment 
● Where retail banking is on its journey to AI everywhere and the AI use cases making a big impact today 
● How hyper-personalization is changing the customer experience

Speaker:
● Marc DeCastro, Research Director, Consumer Banking, IDC

How AI & Personalization Are Transforming the Banking Experience

Security operations teams face a range of challenges today in protecting their organization’s infrastructure, users, and data. To this end, Enterprise Strategy Group (ESG) reports that 79% say the cybersecurity skills shortage has impacted security operations at their organizations and 75% cannot keep pace with the volume and variety of security alerts.

To help counter today’s tidal wave of cyber threats, SOC teams are working to modernize their security architectures via initiatives such as secure access service edge (SASE) and extended detection and response (XDR). Yet these projects don’t always bring the increased level of simplicity and effectiveness organizations expect.

ESG Principal Analyst John Grady will host a conversation with Comcast Business to discuss the latest market trends and strategies for implementing SASE and XDR to effectively address their top cybersecurity challenges.

Register for this webinar to learn about:
• Current ESG research on SOC pain points, managed security services use cases, and XDR sentiment
• The market perception of SASE and XDR versus the experience of organizations implementing these architectures 
• The shifting balance between threat prevention and detection
• The role managed service providers play in accelerating modernization and augmenting in-house staff

Speakers:
• Trevor Parks, Sr. Director Advanced Security Solutions, Comcast Business
• John Grady, Principal Analyst, Enterprise Strategy Group

How SASE, XDR, and Managed Services Enhance Security Operations

In a competitive hospitality landscape, optimizing operations and maximizing efficiency are crucial for success. The rise of Internet of Things (IoT) technology, Artificial Intelligence (AI), and automation presents a powerful opportunity for hotels to transform their businesses. 
 
Explore how leading hotel organizations are using IoT and connected technologies to reshape operations, enhance guest satisfaction, and improve staff productivity and safety. Delve into market trends, practical IoT use cases, and the role of AI as a force multiplier that makes smart hotels a reality today.  

Attend this webinar to get the latest market insights and learn about: 

• Key trends driving DX initiatives to futureproof hotel operations and enhance guest experiences 
• How IoT and AI are helping create the smart hotel of today  
• Boosting operations and staff productivity with streamlined workflows, real-time location tracking, and time-saving monitoring and automation  
• Managing energy costs and boosting sustainability with intelligent utility management systems 
• Improving the guest experience with smart rooms that adjust to guest preferences and voice-controlled amenities 
• Key connectivity considerations for successful AI and IoT initiatives 

Speakers: 
• Dorothy Creamer, IDC Senior Research Manager, Hospitality and Travel Digital Transformation Strategies, IDC 
• Bryan Witkowski, Head of Product & Strategy, MachineQ, a Comcast Company

The Smart Hotel: How IoT and AI are Transforming Hospitality

The financial impact of a ransomware attack or data breach can cost a company millions of dollars, including not just ransomware payments, but lost revenue from business disruption. Meanwhile cybersecurity is becoming more complex as threat vectors evolve, AI attack tools become more prevalent and precise, and hybrid work environments expand the surfaces available for attacks.
Businesses need to take a proactive approach by adopting tools that help detect and respond to attacks in real time while also hunting for threats within your network environment.
In this webinar, we explore some best practices for minimizing the impact of cyberattacks and how Comcast Business Managed Detection and Response (MDR) can help.

Viewers will learn about:
• The potential financial impact a ransomware attack or data breach can have on a business 
• The typical lifecycle of a ransomware attack and the tools that can help defend at each stage
• Why companies often struggle with finding the right cybersecurity solutions
• How Comcast Business MDR, a fully managed cybersecurity service designed for security against evolving threats, can help defend against cyberattacks

A Day in the Life of a Ransomware Attack

The rise of health consumerism has led patients to demand a hyper-personalized experience. Healthcare organizations worldwide are now considering how future GenAI and technological investments provide real-time data access to speed response times, streamline the patient experience and lower costs.

Integrating innovative technologies like GenAI with data-optimized processes and workflows across the hospital ecosystem gives providers new ways to make diagnoses and deliver cutting-edge, personalized care. Join us for the upcoming webinar: How GenAI powers cutting-edge healthcare innovation and experiences, where IDC Health Insights Research Director Jennifer Eaton will discuss how:

• IDC predicts that by 2026, 60% of global healthcare organizations will double GenAI investment to scale hyper-personalized patient experiences, improve collaboration, and foster equity. 
• The healthcare industry is leveraging GenAI to address data and workflow fragmentation across care settings to improve diagnosis and patient safety to scale care anywhere.
• IDC predicts GenAI will free up to15% of clinicians' time, translating into an estimated $350 billion in annual global healthcare savings from workflow automation and efficiency.
• Tech partnerships are increasingly championing "techquity" to reduce the digital divide and recognize social determinants of health.

Speaker:
• Jennifer Eaton, IDC Health Insights, Research Director

How GenAI powers cutting-edge healthcare innovation and experiences

The relentless need for businesses to be ever more digital, automated, and adaptable means the CIO’s job is never done when it comes to driving connectedness strategies. Everything from customer and employee experiences to AI enablement to sustainability will hinge on a fabric of connectivity, and networks will need to become more resilient, integrated and intelligent. 

Join us as IDC research director Paul Hughes delves into the 2024 Future of Connectedness Predictions and the macroeconomic trends and business drivers behind them. 

Register for this webinar for expert insights on:

• The macroeconomic and business trends driving enterprise network evolution 
• How cloud-based platforms and AI capabilities are redefining customer and employee engagement 
• The role Gen AI will have on enhancing experiences – and the impact on edge computing
• The benefits of SD-WAN and cloud-based networking and security in the connected enterprise 
• How enterprises will enlist network service providers to scale digital innovation
• The environmental, social, and governance (ESG) use cases that will factor into connectedness strategies 

Speaker:
• Paul Hughes, Research Director, Future of Connectedness, IDC

Powering the Connected Enterprise: Trends & Predictions for 2024

Despite headwinds such as labor shortages and an uncertain economy, organizations continued investing in digital transformation initiatives in 2023. For the coming year, that pace shows no sign of slowing. In fact, where investment in other enterprise initiatives might be slowing, anything “digital” is maintaining strong support among the C-suite.

In this webinar, IDC Research VP Courtney Munroe will explore the key networking and connectivity trends for 2024 and beyond. We’ll discuss the ways in which top business drivers, such as CX, EX, and operational efficiency, will require CIOs to develop connected digital ecosystems, adopt flexible security models, align network infrastructure and cloud connectivity requirements, and more.
 
Register now to learn about:
• Top-of-mind business drivers for CIOs for 2024
• Key investment areas, including wireless, digital resilience, and IoT 
• The evolution of the “connected enterprise” 
• How generative AI will transform enterprises – and the role of the network 

Speaker:
Courtney Munroe, Research VP, Worldwide Telecommunications Research, IDC.

Network & Connectivity Trends for 2024 and Beyond

In this digital age, cyberattacks aim to exploit a business's every vulnerability—namely it's people, devices, and systems. With attacks potentially coming from every direction, what is a business leader supposed to do? Where do you start?

If you're ready to stop worrying and start preparing, then you won't want to miss this free webinar, 5 Things Successful Businesses Do to Fight Cybercrime, sponsored by Comcast Business and presented by Entrepreneur.

Join us for an illuminating conversation during which we'll break down the essential strategies to help safeguard your business against cybercrime. With our panel of cybersecurity experts, we'll deliver actionable insights that can help you understand the risks of cyberattacks and develop a cybersecurity strategy.

Key takeaways:
• Awareness of different types of threats: Gain an understanding of the cyber threats that are out there, from ransomware to phishing scams. 
• Educating leaders and employees: Learn how to foster a culture of cybersecurity awareness within your organization. Get your team equipped and aligned to fight off cyber threats.
• Have a plan in place: Get a framework for developing a cybersecurity plan that covers proactive and reactive measures. A plan isn't a luxury; it's a necessity.
• Invest in the right technology: Discover the types of cybersecurity technology that new and growing businesses should consider. Think of technology as an investment in an effort to protect your business assets.
• Make cybersecurity part of your business planning: Understand how to integrate cybersecurity measures into your business model and planning phases. Make security a routine aspect, not an afterthought.

5 Things Successful Businesses Do to Fight Cybercrime

During the past few years, relationships between financial services organizations and their customers have been undergoing a transformation, shifting from in-person to a multitude of consultative and digitally enhanced interactions. To optimize these interactions, financial firms need to rethink the customer experience, whether within the walls of their brick-and-mortar locations or online. 

This webinar will explore how, powered by data analytics, digital innovation, and ubiquitous connectivity, the financial services industry is reimagining the banking customer experience. 

Join this webinar to learn about:
• Current customer experience and digital tech trends in financial services  
• The tech solutions that enable seamless interactions and fluidity between physical and 
digital experiences
• How technology can be used to improve employee experiences and improve operations 
• The network connectivity and security solutions that will enable the future of banking 
• How managed services providers can help facilitate the retail experience for FinServ firms

Panelists:
• Marc DeCastro, Research Director, Consumer Banking, IDC
• Mitch Rosenzweig | Senior Director, Enterprise Sales, Finance/Media Vertical, Comcast Business

Building the Retail Banking Experience of the Future

With new technology, banks are blending the use of physical and digital spaces for their customers - there's also a lot of buzz about next-generation ATMs. Ray Hatch, VP of Enterprise Solutions at Comcast Business explains more about what's possible with next-generation ATMs!

How Technology is Getting Banking Ready for the Future

Technology is accelerating faster than ever, giving IT and security teams more tools to fend off cybersecurity attacks from an increasingly diverse slate of bad actors. However, the tactics attackers are using to access systems are also growing more sophisticated by the day, making the possibility of a breach closer than you might think. Based on data from 23.5 billion hacking attempts the 2023 Comcast Business Cybersecurity Threat Report helps technology and security leaders understand the contours of the current threat matrix—and the tool and practices that can help protect their organizations and customers from an evolving set of threats. 

In this webinar, we’ll explore key findings from the report, the genesis and chronology of cyberattacks, the tools and methods attackers are using, and how businesses are advancing their security approaches.

Participants will learn:
• Research findings on key areas of vulnerability in a shifting threat landscape, including phishing, stolen credentials, malware, DDoS, and more
• The anatomy of a cyberattack – the typical stages of an attack, and the methods and tools hackers use to gain access to and exploit networks
• Common evasion tactics adversaries use to expand their impact while appearing invisible to security teams
• How businesses are adjusting to new types and volumes of cyber threats

Panelists:
• Justin Walker, Executive Director, Cyber Security Operations, Comcast 
• Ivan Shefrin, Executive Director, Comcast Business

2023 Cybersecurity Threat Report: Key Findings & Insights

Ray Hatch, vice president of enterprise solutions vertical markets at Comcast Business, joined Cheddar News to talk about how the hospitality industry is utilizing technology to enhance the guest experience. "The goal is always to provide technology that is equal to or really better than what you have access to at home," he said.

How the Hospitality Industry Implements Technology to Enhance Guest Experiences

IT leaders seeking to ensure users have secure and reliable network access from anywhere are turning to Secure Access Service Edge (SASE) to deliver on that goal. According to a recent survey by CIO and Comcast, SASE’s converged network and security capabilities are showing clear benefits, including improved IT operations (70%), user experience (59%), and remote work connectivity (55%). The new study also reveals the key considerations and approaches IT leaders are taking on their path to SASE adoption. 

In this webinar, we’ll dive into the results of the new study and explore what’s driving SASE adoption, implementation strategies, and the benefits IT teams are reaping. 

Register for the webinar to learn:
• Why the convergence of network and security is a growing need 
• The operational and talent challenges IT teams are facing and where SASE fits in 
• How the benefits of SASE are exceeding expectations 
• How IT leaders are navigating implementation

Panelists:
• Joe Richardson, Sr. Director, Product Management, Secure Networking, Comcast Business 
• Trevor Parks, Sr. Director, Security Solutions, Comcast Business, Masergy
• Johna Till Johnson, Founder and CEO, Nemertes

2023 SASE Trends: Operational Benefits Emerge as Adoption Advances

It’s a simple proposition: You cannot be a “digital-first” enterprise without agile network connectivity. This is not solely a technology challenge. IT and business leaders must bear in mind the investments in operational change that need to go hand-in-hand with modern, future-ready networking technology.

Today, connected digital experiences are growing in importance to enterprise businesses, both to drive better customer experiences and support evolving employee work models. Join us for this webcast from Comcast Business, where we’ll explore the business drivers for modern connectivity; the challenges to expect on the journey to an Agile Connected Enterprise; and offer expert guidance and best practices to assure Future-Ready Network Connectivity.

Speakers:
Paul Hughes, Research Director, IDC's Future of Connectedness Agenda
Christian Nascimento, Product Management & Strategy, Comcast Business

The Future of Connected Experiences

In every crisis, there are decisions and actions that can make or break any brand. Fortune favors the prepared, agile, and decisive; a truism in good times and even more so during global In every crisis, there are decisions and actions that can make, or break, a brand. Fortune favors the prepared, agile and decisive – true in good times, even more so in testing ones. Brand actions matter – and brands will be rewarded, or not, based on how they were perceived during difficult times. This panel will examine the three phases of managing your brand through a crisis as it begins, peaks and your company comes out the other side.

Join us on April 30 at 1 p.m. ET for “Steering Your Brand Through Crisis,” a webinar from Comcast Business. Our panel will discuss the keys to successfully be managing your brand and messaging through the three phases of any crisis: at its inception, as it grows and peaks, and, finally, as your brand emerges from the disruption.

Panelist:
Lou Aversano, Chief Executive Officer, Ogilvy & Mather USA

Steering Your Brand Through Crisis

Branding

Brand Positioning

Brand Advocacy

Marketing

Marketers

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Steering Your Brand Through Crisis

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