Name: Driving Growth: Innovative Marketing Strategies for eCommerce Startups
Start: 2024-05-29T17:00:00Z
End: 2024-05-29T17:00:57.000Z
Location: BrightTALK
Rating: 0

We hear the term “innovate” constantly in discussions on strategy, product development, and operations, but what about when it comes to ourselves and our careers? In the always-changing professional environment, there is only one way to get to reach new HERizons:  taking the plunge and innovating in your own career.

HERizonInsights offers interactive virtual events featuring experts who provide valuable insights on the issues that matter most to professional women.

Topics will cover current challenges facing women in the workplace, and the series will offer something for everyone, whether you want to develop your corporate career or launch, build, and promote your own business.

Speakers will field questions during each 60-minute session, sharing insights, offering real-life examples of success, and giving practical, actionable advice and guidance.

Our two extraordinary speakers, Kyra Mitchell Lewis & Marsha Pratt, will share their insights and strategies for personal growth and maximizing your potential.

What to Expect:
1. Personal Growth Insights: Learn from experienced professionals about the key elements of personal development and how to apply them in your life.
2. Actionable Strategies: Gain practical tips and strategies for setting and achieving your personal and professional goals.
3. Mindset Mastery: Discover how to cultivate a growth mindset that drives continuous improvement and success.
4. Interactive Q&A: Engage with our speakers during a live Q&A session to get personalized advice and insights.
5. Networking Opportunities: Connect with like-minded individuals who are passionate about personal development and growth.

Discussion Topics:
1. The importance of self-awareness and how to cultivate it for personal growth.
2. Strategies for setting realistic and achievable personal and professional goals.
3. Overcoming obstacles and setbacks on your path to personal development.
4. How to build and maintain a positive and growth-oriented mindset.
5. The role of continuous learning and self-improvement in unlocking your potential.

Don’t miss this opportunity to learn from two renowned experts in personal development and growth. Mark your calendars for September 18, 2024, at 1:00 PM ET, and join us for an event that promises to inspire and equip you with the tools to unlock your full potential.

Unlocking Your Potential: Personal Development and Growth

This event will feature two exceptional leaders who will share their wisdom and strategies for achieving success in business through effective leadership and a strong, positive mindset.

Featured Speakers:
Dee Armstrong
Rosemary Reed

What to Expect:
1. Leadership Insights: Learn from experienced leaders about the key qualities and skills necessary for effective business leadership.
2. Mindset Mastery: Discover how a powerful mindset can drive profitability and sustainable business growth.
3. Practical Strategies: Gain actionable tips and strategies for enhancing your leadership capabilities and fostering a success-oriented mindset.
4. Interactive Q&A: Engage with our speakers during a live Q&A session to get personalized advice and insights.
5. Networking Opportunities: Connect with other ambitious professionals and entrepreneurs who are focused on leadership and business success.

Discussion Topics:
1. The role of mindset in business leadership and how to cultivate a positive and resilient outlook.
2. Essential leadership skills for driving business growth and profitability.
3. Strategies for overcoming challenges and setbacks in your business journey.
4. How to inspire and motivate your team to achieve collective goals.
5. Balancing strategic thinking and practical execution in business leadership.

Don’t miss this opportunity to learn from two renowned business leaders and take your leadership skills and business mindset to the next level. Mark your calendars for September 4, 2024, at 1:00 PM ET, and join us for an event that promises to inspire and equip you for greater success.

Mastering Business Leadership and Mindset for Profit

Are you ready to take the next step in your professional journey but unsure how to find the right career and employer? Join us for an insightful session of HERizon Insights titled "Understanding How To Find the Right Career & Employer." This event will feature two distinguished speakers who will share their expertise and guide you through the process of aligning your career aspirations with the right opportunities.

Featured Speakers:
Lola Adeyemo
Keirsten Greggs

What to Expect:
1. Expert Guidance: Gain valuable insights from professionals who have successfully navigated their career paths and helped others do the same.
2. Practical Advice: Learn actionable strategies for identifying the right career and employer that match your skills, values, and goals.
3. Interactive Q&A: Engage with our speakers during a live Q&A session to get personalized advice and answers to your questions.
4. Networking Opportunities: Connect with like-minded individuals who are also on their journey to finding fulfilling careers.

Discussion Topics:
1. Identifying your strengths and passions to guide your career choices.
2. Researching and evaluating potential employers to ensure a good fit.
3. Navigating the job market and leveraging networking opportunities.
4. Preparing for interviews and showcasing your unique value.
5. Building a career path that aligns with your long-term goals and personal values.

Don’t miss this opportunity to gain the knowledge and confidence you need to find a career and employer that truly aligns with who you are. Mark your calendars for August 21, 2024, at 1:00 PM ET, and join us for an event that promises to equip you with the tools for career success.

Understanding How To Find the Right Career & Employer

Join us for an enlightening session of HERizon Insights titled "Enhancing Well-being: Health, Fitness, and Mental Wellness." This event will feature a dynamic panel of four accomplished women who will share their expertise and experiences in various aspects of wellness.

Panelists:
- Jeanette Chandler
- Siobhan Cunningham
- Trevis Michelle
- Debbie Morehead

What to Expect:
1. Inspiring Stories: Hear personal journeys and success stories from our panelists.
2. Expert Advice: Gain practical tips and strategies for enhancing your physical and mental wellness.
3. Interactive Q&A: Engage with the panelists during a live Q&A session.
4. Networking Opportunities: Connect with like-minded women passionate about health and wellness.

Don’t miss this opportunity to learn from leading experts in the field and take actionable steps toward a healthier, happier you. Mark your calendars for August 7, 2024, at 1:00 PM ET, and join us for an event that promises to inspire and empower.
Register now to secure your spot!

Enhancing Well-being: Health, Fitness, and Mental Wellness

Join us for an inspiring HERizon Insights: Empowering Change Through Non-Profit Involvement. This engaging panel discussion will bring together leaders from various non-profit organizations to share their experiences, strategies, and insights on making a meaningful impact through non-profit work.

Event Highlights:

1. Expert Panelists: Hear from leaders who have successfully driven change and impacted communities through their dedication and efforts in the non-profit sector.
2. Impactful Strategies: Learn about effective strategies to get involved in non-profit work, whether through volunteering, leadership, or advocacy.
3. Interactive Q&A: Engage with our panelists, ask questions, and gain practical advice on how to maximize your involvement and make a difference.


Why Attend?

Non-profit involvement offers a powerful avenue to create positive change in communities and beyond. This event will provide you with the inspiration, knowledge, and tools to:
 1. Identify Your Cause: Discover how to find and align with causes that you are passionate about.
 2. Maximize Your Impact: Learn ways to contribute your time, skills, and resources effectively to support non-profit organizations.
 3. Build a Network: Connect with like-minded individuals and organizations dedicated to making a difference.

Key Takeaways:

Finding Your Passion
Effective Volunteering
Leadership in Non-Profits
Advocacy and Awareness

Don’t miss this opportunity to empower yourself and others through non-profit involvement. Register now to secure your spot and start making a difference today!

Empowering Change Through Non-Profit Involvement

In today’s fast-paced business environment, leading cross-functional teams effectively is crucial for success. This event will provide you with the knowledge and tools to:

1. Break Down Silos and Enhance Interdepartmental Collaboration:
       >Unified Vision
       >Communication Frameworks
       >Collaborative Tools
2. Leverage Diverse Skill Sets to Drive Innovation and Problem-Solving:
       >Maximize Strengths
       >Creative Problem-Solving
       >Inclusive Leadership
3. Navigate the Challenges of Remote and Hybrid Team Dynamics:
       >Remote Management Best Practices
       >Hybrid Work Models
       >Digital Collaboration

Event Highlights:
 1. Expert Panelists: Gain insights from leaders with proven track records in fostering collaboration and driving team success across various functions.
 2. Real-World Strategies: Learn actionable strategies to enhance team performance, improve communication, and achieve organizational goals.
 3. Live Q&A: Share questions in the chat and hear live answers from the panel of experts.

Don’t miss this opportunity to learn from the best and take your leadership skills to the next level. Register now to secure your spot!

Driving Success: Leading High Impact and Cross-Functional Teams

Do you ever feel alone on your journey towards personal and professional success? You’re not alone. Many women face similar challenges, and isolation can be overwhelming. Join us for this complimentary webinar hosted by the International Association of Women (IAW) and discover how a strong community and support system can make all the difference.

In this action-packed session, we’ll explore:

1. The unique challenges women encounter and how isolation can impact growth and well-being.
2. The emotional, mental, and career-related benefits of being part of a supportive community.
3. Discover real-life examples of how the IAW community, through its networking events, mentorship programs, professional development workshops, and collaborative projects, can help you thrive. Be intrigued by the possibilities that await you.
4. Additional valuable resources and organizations outside of IAW that can further support your journey.

Walk away from this empowering session with not just knowledge, but practical steps to find the support you need. Don’t miss this opportunity to connect, learn, and take action toward a more supported and successful future.

Empowering Women: The Power of Community and Support Systems

At IAW, we believe in fostering a supportive community that empowers women to excel in their careers. In this session, we will explore the dynamics of mentorship relationships, their impact on career growth, and strategies for finding and being an effective mentor.

Key Topics:
1. Understanding Mentorship: What It Is and Why It Matters
         - Defining mentorship and its significance in professional development.
         - Exploring different mentorship models and approaches.
2. The Mentorship Journey: Finding the Right Fit
          - Identifying your mentorship goals and objectives.
          - Strategies for finding a compatible mentor or mentee.
3. Nurturing Meaningful Connections: Building Strong Mentorship Relationships
          - Establishing trust and communication in mentorship dynamics.
          - Overcoming common challenges and obstacles in mentorship.
4. Leveraging Mentorship for Career Growth
          - How mentorship contributes to skill development and career advancement.
          - Real-life success stories: Learning from mentorship experiences.
5. Becoming a Catalyst for Change: The Role of Mentors and Mentees
          - Traits of effective mentors and mentees.
          - Tips for cultivating a successful mentorship partnership.
6. The Future of Mentorship: Innovations and Opportunities
           - Exploring virtual mentorship and digital platforms.
           - Trends shaping the future of mentorship in a dynamic professional landscape.

Through interactive discussions, insightful anecdotes, and expert perspectives, this session aims to equip you with the knowledge and tools to harness the power of mentorship for personal and professional growth. Whether you are seeking guidance or eager to share your expertise, join us as we embark on a journey of empowerment through mentorship.

Mentorship

Join us for an enriching panel discussion exploring the intersection of material success and personal well-being. In today's fast-paced world, achieving wealth often comes with the challenge of maintaining a healthy work-life balance and prioritizing mental and physical health. Our panel of experts, comprised of financial advisors, health professionals, and wellness advocates, will share insights, strategies, and personal experiences on cultivating harmony between financial prosperity and personal well-being.

Key takeaways:

Redefining Success Beyond Wealth: Explore holistic definitions of success that encompass personal well-being alongside financial achievements.
Balancing Priorities for Well-Being: Learn strategies to effectively manage time and energy, prioritizing both professional success and personal health.
Mindful Wealth Management for Happiness: Discover principles of mindful spending, saving, and investing to align financial goals with long-term happiness and fulfillment.
Cultivating Resilience and Thriving Holistically: Explore strategies for nurturing mental and physical health, building resilience, and achieving fulfillment in all aspects of life.

Join us for an inspiring and insightful discussion on nurturing wealth and well-being, and discover practical strategies for living a life of abundance and vitality.

Harmony in Prosperity: Nurturing Wealth and Well-Being

Join us for an empowering conversation with Jennifer Cassetta, a renowned motivational speaker, health coach, and third-degree black belt in Hapkido. We will explore the core principles of her book, "The Art of Badassery: Unleash Your Mojo with Wisdom of the Dojo," guiding listeners through a journey of self-discovery and empowerment. From embracing life's challenges to taking the lead in our own narratives, Jennifer will share practical insights and exercises to help you tap into our inner strength and resilience. Get ready to level up your mind, body, and spirit as we explore the path to becoming the ultimate badass in life.

Embracing the Suck: How to Thrive Amid Life's Challenges

In today's competitive business landscape, the ability to effectively communicate and connect with customers is paramount. Join us for an engaging panel discussion focused on the art of storytelling in sales, specifically tailored for women in business. Our esteemed panelists, composed of successful corporate leaders and entrepreneurs, will share their insights, strategies, and real-world experiences on how storytelling can be a powerful tool to drive sales success.

Key Topics:
Understanding the Importance of Storytelling: Explore why storytelling is crucial in the sales process, and how it can differentiate your brand and products in a crowded marketplace.
Crafting Your Narrative: Learn how to develop and refine your brand story to resonate with your target audience, align with your business objectives, and evoke emotion.
Connecting with Customers: Discover techniques for using storytelling to establish authentic connections with customers, build trust, and drive engagement throughout the sales journey.
Overcoming Challenges: Hear from our panelists about common hurdles and obstacles they've encountered in incorporating storytelling into their sales strategies, and learn practical tips for overcoming them.
Leveraging Technology: Explore how technology, including social media, digital platforms, and data analytics, can enhance your storytelling efforts and amplify your sales impact.

This session is ideal for women in business who are looking to enhance their sales skills, leverage storytelling techniques to drive business growth and gain insights from experienced leaders and entrepreneurs.

Join us for an inspiring and informative discussion on how storytelling can transform your approach to sales and empower you to achieve greater success in your business endeavors.

Crafting Compelling Narratives: The Power of Storytelling in Sales

Join us for an inspiring and enlightening discussion that promises to empower you to embark on your own journey of self-discovery and empowerment. Whether you're seeking clarity in your personal or professional life, looking to overcome challenges, or striving to unleash your true potential, this event offers invaluable insights and guidance from experts who have walked the path of self-discovery themselves. 

In this panel discussion, we will explore the profound impact of self-awareness, personal development, and emotional intelligence on unleashing one's true potential and crafting a life of fulfillment and purpose.

Key Themes:
The Power of Self-Discovery: Join our panelists as they share their insights and experiences on the journey of self-discovery. Discover how understanding oneself, identifying strengths and values, and embracing authenticity can pave the way for personal growth and empowerment.

Overcoming Challenges and Building Resilience: Delve into strategies for overcoming obstacles, self-doubt, and imposter syndrome. Learn from our panelists' diverse backgrounds and expertise as they offer practical advice on building resilience, cultivating a growth mindset, and navigating life's inevitable ups and downs.

Empowering Transformation: Explore the transformative power of self-awareness and empowerment in personal and professional spheres. Gain inspiration and actionable insights from our panelists' stories of triumph, resilience, and reinvention as they share how self-discovery has enabled them to unlock their full potential and make a positive impact in their communities and beyond.

Don't miss this opportunity to gain wisdom, inspiration, and practical tools to embark on your own journey of self-discovery and empowerment.

Empowerment Unleashed: Discovering Your Path to Fulfillment and Purpose

In this transformative webinar, business coach and author of "The Apple Stand: How To Rekindle the Love For Your Business" Jennifer Dawn shares her journey and proven strategies for overcoming entrepreneurial burnout and rediscovering joy in your business. You'll learn how to reconnect with your core purpose, heal limiting beliefs around success, and cultivate a mindset of abundance and fulfillment. Whether you're feeling stuck, overwhelmed, or simply disconnected from your entrepreneurial passion, this webinar will provide you with the tools and insights needed to reignite your love for your business and unlock new levels of success and satisfaction.

Key Takeaways:
- Identify the root causes of entrepreneurial burnout and develop strategies for rekindling your passion and enthusiasm.
- Simplify your business and realign with your "apple stand" - your core purpose and the heart of what drives you.
- Heal limiting beliefs around money, success, and self-worth that may hold you back from experiencing true fulfillment.
- Cultivate a mindset of abundance, joy, and trust in the journey, even when facing challenges and uncertainties.
- Implement practical self-care and leadership practices to maintain your spark and avoid falling back into burnout patterns.

From Burnout to Bliss: Reigniting The Love for Your Business

In today's fast-paced and interconnected business landscape, effective communication lies at the heart of successful leadership. As organizations navigate complex challenges and opportunities, executives' ability to communicate effectively becomes paramount. Executive communication serves as the linchpin for aligning teams, inspiring confidence among stakeholders, and driving strategic initiatives forward with clarity and purpose.

Leaders who excel in communication possess the power to:

1. Articulate a compelling vision: Effective executive communication articulates a clear and inspiring vision that motivates teams and aligns efforts toward common goals.
2. Foster trust and transparency: Transparent communication fosters trust among stakeholders, cultivates a culture of openness, and promotes collaboration and innovation.
3. Navigate uncertainty and change: In times of uncertainty and change, strong executive communication provides stability, reassurance, and direction, guiding organizations through challenges and positioning them for success.

Join us for an engaging and insightful discussion that promises to empower you with the tools, techniques, and inspiration to elevate your executive communication skills and unlock your full leadership potential. Don't miss this opportunity to learn from industry experts, exchange ideas, and chart a course toward communication excellence in the executive sphere.

Voice of Leadership: Strategies for Effective Executive Communication

Unlock the secrets to fostering a psychologically safe workplace environment in our upcoming panel discussion featuring Djuan Short, a distinguished Mental Health and Wellness Expert. In today's fast-paced and dynamic work landscape, creating a space where individuals feel psychologically safe is not just desirable—it's imperative. Psychological safety lays the foundation for trust, collaboration, and innovation within teams, ultimately driving organizational success.

Why is it important to create psychological safety at work?

In an era where diversity, equity, and inclusion are at the forefront of organizational priorities, psychological safety emerges as a cornerstone for nurturing a supportive and inclusive workplace culture. When employees feel psychologically safe, they are more likely to:
1. Share ideas openly without fear of judgment or retribution.
2. Take calculated risks and innovate without the fear of failure.
3. Speak up about concerns, leading to quicker problem resolution and improved decision-making processes.
4. Experience higher levels of job satisfaction and overall well-being, leading to increased productivity and retention.

By prioritizing psychological safety, organizations can unlock the full potential of their teams, foster creativity and resilience, and cultivate an environment where every individual feels valued, respected, and empowered to thrive.

Join us for an insightful discussion as we explore practical strategies for creating psychological safety at work and learn from Djuan Short's expertise on enhancing mental health and wellness in the workplace. This session promises to equip you with actionable insights to drive positive change and create a more supportive and inclusive work environment for all.

Creating a Psychological Safe Space at Work

In today's digital landscape, personal branding has become an essential tool for professionals across industries. However, the quest for a compelling online presence often leads to a conflict between maintaining authenticity and curating an appealing persona. "Authenticity in the Age of Personal Branding: Balancing Style and Substance" is a panel discussion that aims to unravel this complex dynamic, offering insights into how individuals can navigate the challenges of personal branding without compromising their true selves.

**Key Topics:**

The Essence of Authenticity in Personal Branding:
We will explore the core of authenticity, discussing its importance in building a personal brand that resonates with genuine values and beliefs. Panelists will explore the impact of authenticity on audience trust and engagement and how it differentiates individuals in a crowded digital space.

Navigating the Style vs. Substance Dilemma:
The discussion will address balancing aesthetic appeal (style) with depth and genuine content (substance). Panelists will provide strategies for crafting a personal brand that is both visually compelling and rich in meaningful content, ensuring that style enhances rather than overshadows substance.

Overcoming the Pressure to Conform:
In a world where trends and algorithms often dictate content, this topic will focus on the pressures individuals face to conform to certain standards or personas. The conversation will offer guidance on staying true to one's identity amidst these pressures, fostering a personal brand built on authenticity.

Authenticity in the Age of Personal Branding: Balancing Style and Substance

Strategies for Modern Entrepreneurs and Executives. 

Defining Success Beyond Financial Metrics: Initiating the conversation with a broader definition of success that includes personal satisfaction, impact on society, and work-life harmony.

Strategies for Sustainable Business Growth: Exploring effective business strategies that lead to financial prosperity without compromising ethical standards or personal values.

Personal Well-being and Professional Achievement: Discussing the importance of maintaining personal health, relationships, and well-being while pursuing aggressive business goals.

Mindset for Balanced Success: Understanding the mindset shifts required for modern leaders to prioritize both financial success and personal fulfillment.

Leadership with Purpose: Examining how leaders can inspire their teams and organizations to achieve high performance while maintaining a focus on holistic well-being and ethical practices.

Innovative Approaches to Work-Life Integration: Sharing practical tips and innovative approaches for integrating work and personal life in a way that enhances overall life satisfaction.

Case Studies and Real-Life Examples: Drawing on the experiences of successful entrepreneurs and executives who have managed to find this balance.

Panel Composition
The panel will feature Angela Bell, known for her holistic approach to business growth, and Patricia Peyton, an expert in enhancing commercial and personal performance. Their combined insights will provide a comprehensive view of how to balance high income with high impact.

Balancing High Income with High Impact

Join us for an insightful panel discussion tailored for entrepreneurs and business enthusiasts interested in the dynamic intersection of marketing, startups, and eCommerce. Our panel of industry experts and successful startup founders will share their experiences, strategies, and insights on leveraging cutting-edge marketing techniques to drive growth and success in the competitive eCommerce landscape.

Key Takeaways:
1. Understanding the eCommerce Landscape: Gain insights into the current state of eCommerce, emerging trends, and challenges faced by startups.
2. Crafting a Comprehensive Marketing Plan: Learn how to develop a tailored marketing strategy encompassing branding, customer acquisition, and retention.
3. Harnessing Digital Channels for Engagement: Discover innovative approaches to utilize digital marketing channels effectively for audience engagement.
4. Optimizing Conversion Rates and Enhancing User Experience: Explore strategies to drive conversions, increase sales, and improve the overall customer experience on your eCommerce platform.
5. Data-Driven Marketing Insights for Growth: Learn how to leverage data analytics and customer insights to refine marketing strategies and identify growth opportunities.

Driving Growth: Innovative Marketing Strategies for eCommerce Startups

Marketing

Ecommerce

Leadership

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Modern human resources professionals are charged with not only the recruitment of talent, but also retention, satisfaction and management. They also support the training, assessment and compensation aspects of employee management. Join this community to connect with thought leaders and learn about trends in benefits, compensation and talent management. Stay ahead of the curve to attract and retain top talent and strengthen organizational leadership and culture.

HR Strategy

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

In today’s economic climate, successful small businesses need to overcome an array of challenges. Client dependence, legal issues, small business financing… as an entrepreneur, where can you find the information you need to help inform your decisions? In the small business management community, discover how you can create a successful small business from the business plan up!

Small Business

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Driving Growth: Innovative Marketing Strategies for eCommerce Startups

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