Name: Protect Ransomware's Next Target - Backups
Start: 2020-04-17T13:00:00Z
End: 2020-04-17T13:00:51.000Z
Location: BrightTALK
Rating: 4.7

Pure is redefining the storage experience and empowering innovators by simplifying how people consume and interact with data.

The evolution of cybersecurity threats is accelerating rapidly, increasing your need for a strong, cyber resilience strategy.

Pure Storage and Rubrik offer a comprehensive approach to building cyber resilience to defend against modern cyber threats while ensuring continuity and rapid recovery at scale. 

Join our Tech Talk as we dive into our three-layered, cyber resilience solution that secures data and minimizes downtime. During this information-packed session, you’ll learn how to:

-Secure your data with immutable, indelible, and access-controlled backups
-Deploy advanced data threat analytics that continuously monitor your platform for threats and indicators of compromise
-Identify and monitor sensitive data exposure through ongoing intelligent risk monitoring
-Improve cyber resilience and readiness with petabyte recovery speeds, minimizing the time your data and business are offline due to a cyber event

Pure Storage and Rubrik: A Multi-layered Approach to Cyber Resilience

Join us for a deep dive into how Pure Storage® FlashArray™ revolutionizes VMware Cloud Foundation, turning it into a next-generation hybrid-cloud powerhouse. Discover how this integration delivers unmatched performance, unparalleled simplicity, and game-changing efficiency. Join the webinar to learn how to harness the full power of Pure Storage and VMware for breakthrough results. 

Topics include:

- Learn how FlashArray+ VMware Cloud Foundation delivers a future-ready IT infrastructure
- Insights on deployment best practices
- How to leverage FlashArray tools to right size VMs and ESXi licensing

Elevate VMware Cloud Foundation with Pure Storage FlashArray

Lead Principal Technologist and Coffee Break host Andrew Miller welcomes Dr. Richard Galvez—an AI practitioner who started in academia but over the last several years has worked on many AI projects and built teams at multiple startups. This includes a stint at NASA. And yes, he just recently joined Pure Storage as part of new hire cohort 42! (Coincidence? I think not.)

Join us as we cover:

- AI/ML in the real world - We’ll discuss Richard’s experience and projects at multiple companies. This might inspire ideas for what AI / ML can do for your business.
- Core AI concepts - You’ll learn how to identify the difference between supervised learning, unsupervised learning, and reinforcement learning (and why you should care). Pure Storage agnostic data performance platform for AI - This is what brought Richard to Pure Storage. We’ll discuss how it matters for AI today—and even more in the future.
- Recent Pure Storage AI Announcements - Everything from Evergreen//One™ to the upcoming NVIDIA Superpod Certification to Secure Application Workspaces and more.

Hitchhiker’s Guide to the AI Universe: A Practitioner Comes to Pure Storage

Automakers are increasingly relying on artificial intelligence (AI) to deliver new services, drive more value from their engineers, solve business problems to create tangible value, and more. In a fiercely competitive industry, those who can crack the AI code early stand to reap major advantages of faster time to value and insights.

This open discussion webinar will feature speakers from Pure Storage and NVIDIA, who will discuss what’s happening with AI for automotive. A major focus will be around software development and the shift from Autonomous Vehicles 1.0 to 2.0. This shift will entail a massive expansion in data footprints, as much as 30x or more. 

AI-enabled use cases that are top of mind among automakers include:

-Autonomous driving (AD/ADAS)
-Customer experience
-Connected vehicles
-AI-driven manufacturing

Embracing AI: The Automotive Revolution That’s Happening Now

In today’s digital landscape, cyber resilience is no longer a luxury—it’s a necessity. As cyberattacks like ransomware become the top cause of data outages, organizations are facing costly downtime, damaged reputations, and potential compliance penalties. To combat these threats, security and IT operations teams must collaborate effectively to ensure that data is protected and recovery processes are reliable.

Join Henry Baltazar, research director of the 451 Research Storage channel within S&P Global Market Intelligence, as he explores key findings from his recent report on achieving cyber resilience through successful collaboration. 

In this discussion, you will learn:

- The impact of outages on business
- Key elements of the NIST Cybersecurity Framework
- How fostering collaboration between IT and security teams can reduce downtime, speed recovery, and minimize business impacts
- Best practices for creating a robust, integrated recovery plan that keeps your organization operational, even in the face of serious threats

Cyber Resilience: Bridging Security and IT Operations for Seamless Recovery

The digital age has changed the nature of cyber threats as attacks can come from many access points and spread rapidly across an organization. A successful defense calls on more than traditional technical skills. You need a team primed for collaboration. 

Join us for an inspiring and insightful Engage Series webinar as we explore the transformative power of teamwork in achieving cyber resilience.

Discover how teamwork applies to cyber resilience through:

- Collaboration across teams that strengthens cyber defenses
- Broadening responsibilities beyond traditional backup admin roles
- Strategies for streamlining security cycles and implementing effective data protection measures

Crossing The Currents: How Teamwork Transforms Cyber Resilience

n the race to harness the power of AI, organizations often encounter significant challenges moving from the prototyping phase to production. Performance bottlenecks, operational inefficiencies, and the ever-present uncertainty of future demands can all hinder progress, delaying time-to-value and escalating costs. 

Join us on October 17 for an information-packed session that explores these critical challenges, offering insights into how Pure Storage can be a game-changer. Optimized for AI, the Pure Storage platform delivers unmatched performance, ensuring your AI workloads run faster and more efficiently. 
By addressing operational inefficiencies with a streamlined, data-driven approach, and providing scalable, future-proof solutions, Pure Storage empowers organizations to overcome the hurdles of AI integration and stay ahead in the fast lane of innovation with:
Multi-Node Query Scale Out Performance
Checkpoints at Scale
Partners for value add workflow

AI in the Fast Lane: Strategies for Swift Integration

When you pass in a query, how does SQL Server build the results? Let’s say Brent Ozar is an  end user sending queries, and you'll act as the SQL Server engine. Using simple spreadsheets as your tables, you'll learn how SQL Server builds execution plans, uses indexes, reads data from storage, and caches it in memory. 

This session is for DBAs and developers who are comfortable writing queries, but not as comfortable when it comes to explaining nonclustered indexes, PAGEIOLATCH waits, and physical reads. We’ill also cover the role of storage in optimizing SQL Server operations. 

In this TechTalk, you’ll:
Learn how SQL Server builds execution plans, which are critical for understanding how a query will be executed.
Gain clarity on indexes and how SQL Server reads data from storage and caches it in memory.
Explore the importance of storage in optimizing SQL Server operations, highlighting the impact of storage on query performance

How to Think Like the Engine: Bigger Data Edition

Firms within the financial services industry face a challenging, dual mandate. 

They must innovate or be disrupted by nimble competitors while maintaining strict compliance and high resilience in the face of rising cyberthreats. 

Join us for an exclusive event tailored for financial services leaders that will explore how containers and Kubernetes provide a robust foundation for rapid innovation and resilience. 

You’ll learn:

How a Kubernetes data strategy can accelerate innovation and alpha generation through app dev and machine learning projects
Use cases from financial services firms that have created a cloud-operating model for developers and data scientists using Portwork® to manage containers and Kubernetes
How to jumpstart your Kubernetes data strategy to support AI and ML efforts. 
Don’t miss this chance to learn how a Kubernetes data strategy can boost your app development and AI/ML innovation.

How a Kubernetes Data Strategy Accelerates Application Development and Innovation in Financial Services

For September’s Coffee Break, Andrew Miller invites industry veteran and 6+ year Puritan Don Kirouac. Don is currently the technical lead at Pure Storage for product sustainability. Along with his day job, he now dreams at night of kilowatts, supply chains, and full product life cycle analysis. Although in a previous life, he was the top ActiveCluster™ subject matter expert. In some ways, this will be a sequel to last year’s session: “Tired of Energy Savings & Efficiency Gas”-lighting? Better Science is the Answer.” That one was with Brian Gold (yes, that Brian Gold the former rocket scientist).

During this session, we’ll further into:

Don’s history across the industry and career lessons he has learned
How Pure Storage looks at sustainability and energy efficiency across our entire portfolio and why it matters to you (hint: there might be industry-wide energy shortages coming–you can thank AI)
We’ll also prove these bold claims:

Up to 85% less energy than other all flash solutions
Over 800 times improvement in data stored (terabytes) per unit of energy (Watts) consumed compared to our earliest product models
DirectFlash® modules that require 1000 times less DRAM than SSDs with industry leading performance.
About the Pure Storage Coffee Break Series: Each month, we invite experts in technology and business to chat about the themes driving today’s IT agenda. This is no webinar or training session—it’s a freewheeling conversation that’s as fun as it is informative and the perfect way to break up your day. While we’ll wander into Pure Storage technology, our goal is to educate and entertain, rather than sell.

Eco-wars: Pure Awakens - Sustainability, Power, and Storage Efficiency Unite!

Data often gets trapped in complex infrastructures and scattered silos, ranging from data warehouses and data lakes to disparate storage systems. While each silo serves its original purpose well, they become obstacles for AI models and remain inaccessible to AI clusters. 

In this fast-paced, demo-rich talk, we’ll explore how to break down these silos, unify data, and speed up data pipelines, for faster time to science and faster AI results.

Join us as our experts discuss:
·        Unified ingestion of data for faster AI results
·        CPU vs. GPU pipeline processing comparison
·        Optimized commands for parallel processing

Data Preparation Strategies for Accelerated AI Pipelines

Who knew that the best coffee break conversations would end up happening online? Each month, Pure’s Coffee Break series invites experts in technology and business to chat about the themes driving today’s IT agenda - much more ‘podcast’ than ‘webinar’. This is no webinar or training session—it’s a freewheeling conversation that’s as fun as it is informative and the perfect way to break up your day. While we’ll wander into Pure technology, our goal is to educate and entertain rather than sell.

This month, host Andrew Miller invites SQL DBA and Microsoft MVP Anthony Nocentino (Principal Field Solutions Architect at Pure Storage) to the virtual break room for the second time!

We’ll cover:
- History & Career - what led a DBA to join Pure Storage and some history around the database landscape (goes back to Calculus).
- Core Principles - going deep on some of Pure’s core architecture (snapshots, key/value store, etc.) and how it still matters to DBA’s.
- Cloud - digging into Pure’s expanded partnership with Microsoft Azure & the impact for databases and DBA’s.
- What’s New! - It’s a grab bag - new goodness with SAP, Oracle, and more.
As always, we’ll keep it educational while exploring how Pure is offering capabilities and products that benefit you. The team will stay on after the webinar answering any questions for those that want to stay longer!

The Odd Couple: Why a DBA Joined a (Pure) Storage Company

For the July Coffee Break, we’re exploring how the public cloud has redefined expectations for IT infrastructure, especially when it comes to data storage. As-a-service is the next frontier in on-premises data infrastructure, allowing you to focus on outcomes instead of fighting fires and making do with inflexible storage.
But not all data storage delivers on the as-a-service promise. You need a flexible, unified, and expandable architecture to meet the challenges of changing needs, cyber resilience, and optimizing costs. The Pure Storage platform delivers this future today—built from the ground up as a fully as-a-service data infrastructure for all workloads. 

We dive into what to look for when considering data infrastructure, so that you can operate like the cloud wherever your data resides.

About the Pure Storage Coffee Break Series: Each month, we invite experts in technology and business to chat about the themes driving today’s IT agenda. This is no webinar or training session—it’s a freewheeling conversation that’s as fun as it is informative and the perfect way to break up your day. While we’ll wander into Pure Storage technology, our goal is to educate and entertain, rather than sell.

At Your Service: Understanding the Storage-as-a-Service Landscape

For the August Coffee Break, Andrew Miller invites Principal Technologist and VCDX (VMware Certified Design Expert) Rob Quast to explore Rob’s career and why a VCDX (VMware’s top design certification and a true challenge to obtain) is working for a storage company. Yes, this might relate to our conversation in February about why a DBA (Anthony Nocentino) is here at Pure Storage.

For the rest of the time, we’ll continue the great platform discussion with Justin Emerson from May exploring:

Products vs platforms: The many definitions of “platform,” how a platform perspective has helped throughout our careers, and how it may help you.
The Pure Storage platform perspective: Thanks to years of differentiated R&D and an expanding portfolio, the Pure Storage platform is built on four key pillars: storage as a service, effortless management at any scale, simple unified infrastructure, and Evergreen® architecture (also covered in July).
Pure Fusion™: How the current release and future vision of Pure Fusion is enabling the data and storage platform we’ve long dreamed of as an industry but never before been able to realize. First-of-its-kind storage automation? A bold claim we realize…but we’ll back it up.
About the Pure Storage Coffee Break Series: Each month, we invite experts in technology and business to chat about the themes driving today’s IT agenda. This is no webinar or training session—it’s a freewheeling conversation that’s as fun as it is informative and the perfect way to break up your day. While we’ll wander into Pure Storage technology, our goal is to educate and entertain, rather than sell.

From Product to Platform: Why a VCDX Came to Pure Storage

"Unearth the treasures of data protection and cyber resiliency with Pure1® and walk away with a treasure map to navigate the perilous terrain of digital threats. This session equips you to face all data challenges head-on—and the pitfalls we're dodging are those of inadequate data management. There are no slithering surprises here. It's all about mastering your storage strategy in this action-packed TechTalk. Prepare to embark on an adventure where it's all storage, and no snake.

What You Will Learn:
Cost-effective Disaster Recovery: Discover how Pure1 offers disaster recovery as a service, orchestrating workflows between on-premises and AWS to substantially reduce recurring costs and simplify recovery.
Advanced Data Protection: Explore the latest Pure1 features, including Data Protection Advisor and Ransomware DRR Anomaly Detection, to strengthen your data protection strategy.
Disaster Recovery as-a-Service: Gain insights into the innovative Pure1 platform, including its disaster recovery as-a-service offering.
Ransomware Protection: Understand Ransomware DRR Anomaly Detection and how it can safeguard your data against ransomware threats.

Raiders of the Lost Data: Data Protection and Cyber Resiliency with Pure1

In this TechTalks session, we’ll cover how data storage infrastructure influences the performance of your Oracle databases. We’ll be giving practical advice on how to:

Manage your large-scale Oracle environment effectively to unlock superior performance 
Simplify and reduce manual processes with AI-driven storage provisioning and streamline snapshot management with powerful API-driven techniques
Gain peace of mind with comprehensive cyber resilience and SLA guarantees

Enhancing Oracle Success with an Effective Data Storage Platform

Are you avoiding the cloud because you dread refactoring or rebuilding applications? With the changes at VMware, more IT leaders are considering moving to the public cloud. But migrating legacy VMware workloads can be costly and cumbersome. 

In this TechTalks session, we’ll explore how to move to the public cloud effortlessly without refactoring VMware applications. 

Join us on as our experts discuss:
Effortless Migration: Learn how to transition to the public cloud without the need for refactoring or rebuilding applications.
Leveraging Key Technologies: Understand how to use Pure Cloud Block Store™ and Azure VMware Solution to simplify your migration.
Cost Optimization: Discover strategies to optimize your Azure VMware Solution spend by independently provisioning storage, compute, and memory resources.
Maintaining Investments: Find out how to leverage cloud benefits without compromising your existing 

Speakers:
Jason Langer - Technical Evangelist, Product Marketing
Kyle Grossmiller - Principal Technical Product Specialist, Cloud

Cloud-bound: Easy VMware Migration without Rebuilding

In this TechTalks session, we’ll explore RAG, a method of improving the accuracy and relevance of inference capability of LLMs, the evolution of multimodal LLMs, and how they can summarize and extract insights close to real time. Join us as our experts discuss: 

How multimodal LLMs makes extraction of insights from video much simpler and faster
Overall trends shifting from text to video for better precision of answers
Capacity and performance requirements for video data sets 
Why camera companies stand to benefit from the advent of RAG

Reserve your spot now for this exclusive event and gain expert insights on these emerging innovations.

Calvin Nieh - Solutions Marketing Manager AI Pure Storage
Philip Ninan - AI Solution Manager,  Pure Storage
Tom Sells - Field Business Development, Public Sector Pure Storage

Applying Video Understanding and RAG  in Surveillance

Ransom-Free, Rapid Recovery of Immutable Data.

Ransomware attacks are accelerating at unprecedented rates, morphing their variants to evade detection, and are now successful targeting your last line of defence - backup copies.

Join our industry experts for a threat briefing and the latest countermeasures being deployed to insulate and rapidly recover critical data helping you neutralise the most crippling of extortion threats.

Featured discussion topics:

- Threat landscape and attack economics
- How new variants are targeting backups
- True data immutability to avoid malicious encryption
- Data copies that can't be eradicated or modified, even by you
- Recover strategies to ensure data is available in mins and hours

Protect Ransomware's Next Target - Backups

Ransomware

Threat Defence

Backups

Threat Landscape

IT Security

Network Security

Malicious Activity

Encryption

Data Security

Data Recovery

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Protect Ransomware's Next Target - Backups

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