Customer Experience Focused Business Intelligence - Better with a CDP

Far too many companies struggle with data-related issues such as integrating online and offline data, a lack of collaboration between teams, low data accuracy, and poor data accessibility. You already know that creating a single source of truth for your customer data is the first step to good customer data management. Having your data all in one place provides a single data set that everyone in the company can use. This is the key to making your tools and teams work better together. A Customer Data Platform (CDP) can do all this and more. CDPs are designed to normalize large amounts of data across a wide variety of systems gathering data on the same individual in very different ways. Have you heard of a CDP before and the value it brings? In this webinar, you’ll learn: -What is a CDP? -What are the advantages of a CDP over a data lake? -How can a CDP enable better business intelligence reporting? -How CDPs can be leveraged with use cases designed for marketing, product and operations teams? -And so much more! About the presenter: Aimee applies her vast analytics, project management, and leadership experience to help our client teams deliver the best analytics consulting solutions possible. Specifically, she works closely with clients to develop reports and analyze data, identify trends and relationships between different types of data, draw appropriate conclusions, and translate findings into marketing and sales strategies that drive revenue. Aimee has more than 10 years of experience with web analytics solutions, including Adobe Analytics and Google Analytics, applying data-driven methodologies to business, product, sales, and growth initiatives. In addition to her strong analytics consulting expertise, she is a strategic thinker with the ability to influence decision making and a strong leader who ensures on-time, on-budget project completion.