A conversation with the Phoenix Suns: Building a dynamic, connected and innovative ecosystem
The Phoenix Suns organization is a leader in reimagining the fan, player and partner experience. In 2020, it embraced cutting-edge technologies to bring amazing experiences to fans, not only during live events but beyond.
Join us for an inspiring webinar with Phoenix Suns’ executive Dan Costello. Learn how the Suns are creating a connected, innovative ecosystem that utilizes virtual reality (VR) and augmented reality (AR) to bring together partners and brands to improve fan experiences and more.
Costello will talk about how the Suns are leveraging technology to:
- Rethink the customer experience, both live and virtual
- Expand their online presence and strengthen fan engagement
- Enhance the “Second Screen Experience” by tapping into payment and analytics relationships
- Create new business partnerships and connections
- Continually put out engaging content while saving time and money
- Support the health and conditioning of players at the Verizon 5G Performance Center
Meet your speaker & host:
Dan Costello: Chief Revenue Officer and Senior VP of Business Innovation, Dan Costello oversees all revenue-generation departments for the Suns. In 2018, he was instrumental in the Suns partnering with PayPal to create a first-of-its-kind global partnership, resulting in the Suns being named NBA’s Changemaker of the Year Award.
Ron Insana: Contributor to CNBC and MSNBC, Ron has spent nearly three decades as a highly respected business journalist and money manager. He's written for Money magazine and USA Today, and hosted two nationally syndicated radio programs.