Name: Subscription Session: How industry leaders drive subscriber growth and loyalty
Start: 2024-03-19T15:00:00Z
End: 2024-03-19T15:00:50.000Z
Location: BrightTALK
Rating: 0

Recurly delivers enterprise-class subscription management that cuts through the complexity of recurring billing to optimize and automate revenue growth.

Hear from Recurly’s VP of Business Intelligence, formerly the Head of Analytics at Sling TV and Naked Wines USA. He'll dive into setting churn KPIs, implementing must-have dashboards for monitoring churn within your company, and how to identify patterns.

Subscription Sessions: Understanding Churn: KPIs and Reporting

Did you know that if you recover a failed payment, that subscriber will stay with you for another 141 days on average? This group of expert payment leaders will demystify the black hole of involuntary churn and provide actionable ways you can combat a leaky revenue bucket.

Presenters: 
Melanie Stout, Head of Recurring Services @ Optimized Payments
Jason Korosec, VP, Payments, Commerce, and Customer Care at Roku
Brian Zarlenga, VP, Business Development @ Output

Subscription Sessions: The "Failed Payments" Playbook

Trial conversion, subscriber cohorts, waking the zombies, pricing at renewal–there is no shortage of complexities in managing subscriptions. But where are you losing out on revenue opportunities? Join the former CMO of TheStreet and Sports Illustrated for this hands-on virtual workshop.

Subscription Sessions: Workshop: Identifying Gaps in your Subscriber Lifecycle

Forget hypotheticals; we’re bringing together a heavyweight group of industry executives to break down the ways they’re driving retention. Learn best practices around onboarding journeys, building subscriber relationships, and driving LTV (lifetime value).

Presenters: 
Mary Rosberg, VP, Growth Evangelist at Recurly
Emilie Harkin, SVP, Growth @ The Guardian
Taylor Putnam, Principal Commercial Product Manager @ Alaska Airlines

Subscription Sessions: Retention & Loyalty - What’s Working, What’s Not

Creating a seamless product experience throughout your subscriber's journey while also boosting engagement and ARPU (average revenue per user) is no simple task. In this session, we'll explore how product and technology leaders craft product experiences to enhance subscriber engagement.

Subscription Sessions: The Future Subscriber Experience

Taxation rules and regulations are constantly changing, making it crucial for organizations to adapt and optimize their tax processes to fit their subscription billing model. Whereas one-time purchases are more localized, the sheer volume of subscriptions can understandably overwhelm an organization and subscription taxes are tricky to navigate at scale.

Questions to consider as you strategize include: 
• Should we include the year’s sales tax upfront in our offer, or calculate taxes every month to align with monthly user payments?
• What if I have tax-inclusive pricing and the tax rate changes? How will that affect my bottom line?
• Do we have the right internal tools and resources to gather tax data?

Hear from tax expert Gina Chen, Senior Sales Engineer at Vertex, as she sits down with Sarah McCredie, Director of Product Marketing at Recurly, and you to clarify how subscription businesses are ensuring tax compliance, calculation, and collection and to share common pitfalls of backend tax management.

Simplifying subscription taxes: 3 FAQs and common pitfalls to avoid

In order to grow and maintain a sustainable subscriptions-based business model, you need to dial into what motivates subscribers to buy, stay, and invite others; to pivot when these motivations change; and to diversity your offerings with the right level of targeting and personalization. 

The focus is no longer “growth at all costs;” instead, customers expect a tailored experience. Therefore, we directly asked subscribers, “What makes a great experience?” Our latest State of Subscriptions Report has the answers.

Explore our global subscriber preference research and report results, alongside subscription industry benchmarks, with Recurly CMO Theresa McEndree in this Subscription Sessions webinar.

The State of Subscriptions Report: What consumers want in 2024

Subscription program billing is under the scrutiny of many parties as relates to legal and regulatory compliance: The Federal Trade Commission, State Attorneys General and District Attorneys, consumer class actions, and Visa and Mastercard all bring their own rules to the table.

The bad news is, compliance is getting tougher than ever, with the FTC doubling down, increasingly restrictive state laws with diverse policies, and a focus on cancellation back-end processes. How can you possibly navigate these legal landmines?

Listen in to Linda Goldstein, Partner at BakerHostetler, as she offers sound advice on navigating the complexities of subscription compliance and dispenses tips to avoid the landmines.

Subscriptions and recurring billing: Navigating the legal landmines

Ensuring successful and frictionless transactions across subscriber lifecycles is critical. Add in the complexity of operating globally and a steep rise in online fraud risks, and the stakes get even higher. 

Financial and payments professionals, justifiably so, are asking themselves “How can I evolve my payments infrastructure and processes to manage security concerns, but not compromise the customer experience?” And “how can I securely scale my subscriber base and achieve global payments success?” 

Hear from this panel of payments experts as they uncover everything you need to know to solidify your global payments strategy, including addressing online fraud concerns.

Prasanta Chakraborty, General Manager of Payments at Sling TV, and Masha Cilliers, seasoned payments consultant and Founder at Payment Options Ltd., share their insight and explain how growing your recurring subscriber base—by making your solutions more “sticky”—could decrease fraud risks.

Fireside Chat: Tips to achieve global payments success & combat fraud

Payments have never held a more critical role in the subscriber experience as they do today: facilitating smooth payment operations on the backend and establishing a turnkey subscriber experience (in terms of payment method and timing) on the frontend is essential to acquiring new customers and retaining existing ones.

So, how can you balance these needs efficiently?

Tune into this dynamic session to uncover the importance of payments in driving long-term subscriber growth and maximizing profitability in your organization, as well as:
1. Payment preference trends and how they factor into customer retention 
2. How to increase average revenue per user via effective pricing strategies 
3. Understanding payments from an operational perspective—processing efficiency, security, and compliance.

You’ll hear from a panel of 4 experts, each from a different part of the payment ecosystem, as they lend their experience on the above topics:
Mary Rosberg, VP Customer Success, Recurly
Prasanta Chakraborty, General manager, Payments, Sling TV
Sharon Gross, Director of Recurring Payment Strategy, Optimized Payments
Siamac Rezaiezadeh, VP of Product Marketing & Insights, GoCardless

How to delight subscribers: Unlocking the power of payments

Engineering and product teams are strapped for resources, often lacking the tech stack to handle the complexities of scaling a subscription business globally. Scaling IT infrastructures is an all-too-common problem for subscription businesses, and with growing transaction volumes comes heightened security and compliance risks—an issue many internal tech stacks can’t handle on their own.

Watch this webinar to learn what it takes to build subscriptions that scale. 

Sit down with Recurly CTO Tony Allen and Scentbird CTO Andrei Rebrov to learn about how they have found success in driving their companies to scale, all while removing friction and seamlessly delivering the subscriber experiences that set their brands apart. Agenda items include:
• How to establish an infrastructure that addresses performance, security, and compliance
• Best practices for releasing the burden of internal subscription management 
• The power of subscription management and recurring billing services.

Scaling subscriptions: Best practices & the advantage of subscription management

Subscription Sessions

Subscription businesses today face several headwinds: maintaining customer retention goals amid macro-economic downturn, proving your brand’s value to customers to justify pricing, and evolving your product to cater to power-users. These challenges necessitate innovation to drive subscriber growth, like creating new offers to incentivize investment or customized content packages, for instance. 

From pricing to payments, this distinguished panel will dive into the top tactics and strategies leading subscription businesses are using to drive recurring revenue in this challenging environment. 

Don’t miss this session as each speaker shares their perspective on what tactics truly drive subscriber growth and loyalty, what’s not working, and how the subscription landscape is evolving:
• Jack Marshall, Co-founder at Toolkits
• Megan Krouse, Director of Loyalty at Cinemark
• Michael Ribero, SVP Consumer Revenue at Condé Nast
• Seth Harris, VP, DTC Strategy & Operations at CNBC

Subscription Session: How industry leaders drive subscriber growth and loyalty

managed service

digital subscriber line

online transaction processing

Customer Experience

Digital Experience

finance

media and entertainment

customer loyalty

Get powerful finance insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

Finance

Get powerful finance management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge that will help you to determine which financial factors build or erode value in your organization.

CFO Strategy

Get powerful financial planning and analytics insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge and drive optimal financial performance for your company.

Financial Planning and Analysis

The accounting and finance community on BrightTALK features presentations from leading accountants and finance professionals. The accounting community includes tax planning strategies, QuickBooks webinars and other accounting webinars, while the finance community features presentations on financial capital regulations and forensic data analytics. Join the conversation by attending live financial and accounting presentations and connecting with industry thought leaders.

Subscription Session: How industry leaders drive subscriber growth and loyalty

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