Name: Research Findings: Omnichannel Marketing Excellence
Start: 2020-12-09T15:00:00Z
End: 2020-12-09T15:00:56.000Z
Location: BrightTALK
Rating: 4

Upland BlueVenn provides marketers with all the data management, analytics, predictive insights and omnichannel marketing automation capabilities they need. Its certified ‘RealCDP’ creates a Single Customer View of every touchpoint, to help marketers target their customers better using advanced segmentation, analytics and personalization. Hundreds of brands around the world use BlueVenn's Customer Data Platform and omnichannel marketing solution to improve the results of their cross-sell, up-sell, retention and acquisition efforts.

In order to sell a product or service, marketers need to understand not only which customers are most likely to buy and how to target them effectively, but also how to find more customers at scale.

A Customer Data Platform (CDP) offers sophisticated segmentation possibilities to allow for rich acquisition and propensity modeling, ensuring better results for your marketing campaigns.

Watch this webinar with Allant Group where we’ll be sharing the benefits of using a CDP for segmentation. In this session we’ll be bringing you:

- Tips on how to create traditional, sociodemographic segments
- Ways to use microsegments to deliver hyper-personalized experiences
- How to analyze responses to gain insights to identify your best customers, refine your personalization strategy, and advance your analysis abilities

Using segmentation to find and model your best customers

Despite Google's announcement to delay the deprecation of third party cookies in Google Chrome for 2 years, publishers cannot afford to rest on their laurels. Updates to Google, Facebook, and even mobile apps, mean big revenue changes for organizations that reply on advertising revenue. Mike Brooks – WeatherBug’s SVP of Revenue – shares his expertise and how his team has been preparing for all the changes.

During this webinar, you’ll find out what you need to do to ensure revenue success with all of these privacy changes. We’ll talk through FLoC, IDFA, iOS14.5, outline strategies to put in place to mitigate potential revenue losses, and get answers to some of your biggest questions from our team of experts.

In this webinar, we’ll share:

- Omnichannel strategies to retain and grow revenue
- Tactics for navigating Google’s Privacy Sandbox
- Ideas to optimize your websites and mobile apps

How publishers can drive revenue despite changes to privacy, Google and iOS

Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.

In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.

5 Critical Elements of a Customer Data Transformation

With traditional offline customers now buying more online, and digital transformations being accelerated, it’s important for brands to be able to better understand how their customers are moving between online and offline buying journeys. Through a Single Customer View (SCV), marketers can piece together every interaction or touchpoint, online and offline, and use that data to remove any black holes in customer intelligence.
CDPs provide the tools required to create the SCV, analyze your customer data, create loyalty segments, and uncover the hidden trends and behaviours that can guide your strategy and help you to pull disloyal customers back from the brink and keep loyal customers coming back for more.

In this session we will explore different metrics for defining a loyal customer, reveal top tactics for generating greater loyalty within your customer base, and demonstrate how a CDP can help you to retain more clients.

Creating customer-centricity and loyalty through a Single Customer View

Hybrid shopping has now taken centre stage with 55% of shoppers expecting to dramatically change the way they shop, but the majority (58%) of marketers worry they won't adjust in time and three in five (62%) of marketers fear losing regular customers to online channels.

Join this webinar as we run through the results of a December 2020 survey of 4000+ consumers and 500+ retailer marketers to understand how consumers are becoming more multi-channel than ever before, and solutions for ensuring that your data, technology, processes and culture can adapt to the rise of the hybrid consumer in 2021 and beyond.

This webinar is for marketers working in the retail industry. You will learn:
i.	How to promote both in-store and online purchases with our omnichannel customer journey template (that you can use tomorrow)!
ii.	What our survey results suggest regarding buying trends for 2021
iii.	How a CDP can help you to understand the past, present and future buying behavior of your customers, so you can adapt your strategy to match their requirements and preferences 
iv.	Examples of winning tactics brands are using to adapt to the ‘new normal’

Rise of the hybrid consumer: How to adapt to changing consumer behaviors in 2021

By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

We will cover:

- Key segmentation models every marketing team should be using 
- Which models work best for certain campaigns 
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection

Customer segmentation: key models every successful marketer is using

Les spécialistes du marketing nagent dans une mer d’acronymes et le jargon technique est parfois incompréhensible.
Pour construire une stratégie relationnelle sans couture, avez-vous besoin d'une Customer Data Platform (CDP), d'un Référentiel Client Unique (RCU), d'une Data Management Platform (DMP) - ou des trois ?
 
Dans ce webinar, Ghislain GRIDEL, Directeur Conseil Data & CRM, et Marjolaine HOCHART, Responsable Data Management chez Avanci, vous guideront à travers ces eaux troubles afin que vous puissiez définir votre stratégie de marketing relationnel en 2020.

*This webinar is being delivered by BlueVenn's French partner, Avanci

CDP, DMP, RCU... Comment y voir plus clair?

We know a Customer Data Platform will deliver a 360-degree view of your customers, but with the myriad of capabilities that CDP vendors can offer, it can be challenging to pinpoint the most critical requirements for your organization. In this session we'll will run through the top five most common reasons multi-channel marketers invest in a Customer Data Platform, and provide insights into the 5 common use cases and success stories from retail, automotive, travel & leisure, finance and gaming industries. 

You will learn:

- The types of organizations that benefit most from a CDP
- Examples of common issues a CDP solves
- Why not all CDPs are the same & what to look out for 
- Which features your industry is most likely to benefit from
- How to kick-start your CDP project

5 reasons multi-channel marketers need a CDP

With brands typically reporting increased digital engagement amid the Covid pandemic, it is more important than ever that marketing activities are as coordinated as possible across channels. 

This webinar will focus on the key findings from a new Omnichannel Marketing Excellence report produced by London Research in partnership with BlueVenn.

Report authors Andrew Campbell and Linus Gregoriadis will outline some of the key insights and recommendations from the study, covering:

•Why omnichannel marketing is becoming more important
•Core capabilities across outbound marketing, inbound marketing, owned media and cross-channel orchestration
•Technology and data requirements
•The growing role of customer data platforms

Research Findings: Omnichannel Marketing Excellence

Omnichannel Marketing

digital engagement

customer data platform

cross-channel orchestration

Inbound Marketing

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Research Findings: Omnichannel Marketing Excellence

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