Presented by
IR Magazine and sponsored by Bloomberg
IR Magazine Webinar - Keep control of the company narrative in social media age
About this talk
This webinar will explore how it is vitally important to keep a consistent and unified narrative across and throughout the organization when a crisis hits on social media.
Explore the examples of crisis situations:
The recent abusive Elon Musk twitter postings and the Papa John’s racist storm:
What went wrong for these to happen?
How could these have been dealt with more effectively from an IRO perspective?
Is there a limit to how the IRO can control the company narrative once these comments have been made?
Team working and strategy:
Why IROs should monitor social media posts about their companies.
How can this be done effectively?
How can the IRO put social media at the heart of the overall IRO strategy?
A practical guide to different approaches to social media posting:
The instant reply: ensuring a comment is addressed immediately, in real time.
The promotion of the company via positive PR and good news
The CEO commenting on the business: a good use of senior management being involved and visible
The IRO addressing a specific audience: keeping on message and ensuring a select audience knows the established company message
Explore in turn, the benefits of each approach
The IRO dilemma: social media scope and limits
What is suitable for the IRO to convey on social media? Even in a crisis.
IR Magazine has partnered with Bloomberg to deliver you this webinar. IR Magazine and Bloomberg will process your personal data for purposes connected with your attendance at the webinar and may send you marketing communications and information that may be of interest to you, as permitted under applicable law. You may choose to unsubscribe at any time by email with ‘unsubscribe’ in the subject line or by clicking on the “unsubscribe” link in any email from us or Bloomberg. Your data will be processed in accordance with IR Magazine’s privacy policy: https://www.irmagazine.com/privacy and Bloomberg’s privacy policy: www.bloomberg.com/notices/privacy/.
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