Software Asset Management is the noble calling of counting software usage versus entitlements and hopefully being compliant at the end of the equation. I and some other SAM aficionados think that a great SAM department or person should also be a provider of data, insight and advice to security. SAM give advice on security you ask? No, that is not our forte. However, in order to correctly license the wide range of software most organisations deploy our job is to know, what software or cloud services are consumed by who, when and under which specific circumstances. That knowledge and insight of patterns, over time along side the actual rights and costs of the software is of use, as I will demonstrate. By the end of the talk, my aim is for you to reach out to your SAM department to find out if they too can provide additional information of value to improve the defences of your organisations assets.