Name: That's how the cookie crumbles: what's next following Google's latest news
Start: 2024-08-01T18:00:00Z
End: 2024-08-01T18:00:26.000Z
Location: BrightTALK
Rating: 5

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Join Tealium's CEO, Jeff Lunsford, as he kicks off Digital Velocity, dives into the Era of Data Differentiation and shares Tealium’s customer data innovation.

Digital Velocity’s Greatest Global Hits Kickoff

Hear firsthand from Kelly Jo Sands, SVP of Digital & Marketing at DIRECTV, as she shares their transformative journey and strategies for gaining a competitive edge in an ever-evolving market.

Gaining a Competitive Edge in an Ever-Evolving Market

Get ready for a dynamic discussion with industry pioneers as they unravel the organizational secrets to successful CDP implementation. From the strategic alignment of business objectives to the evolution of organizational structures, our panelists from Tryg, Legal & General, and Vodafone share their transformative journeys. Leave with actionable insights, proven strategies and inspiration to fuel your own data-driven success story. 

Featuring:
James O'Keefe, Marketing Technology Director, Legal & General
Gareth Perkins, Head of Global Data Programmes & Strategy, Vodafone
Martin Vinter, Martech Implementation Developer, Tryg
Moderated by Tealium

Mastering Enterprise Data: CDP Scalability & Organizational Excellence

Explore the future of digital advertising in a post-cookie world with Google and Kingfisher. This session will delve into evolving strategies for customer data management, targeting, and measurement with a focus on privacy-centered approaches and technology adoption. Learn firsthand how embracing these changes can impact your business during the keynote.

Featuring:
Geneviève Huskens, Product Lead First Party Data, Google
Eloi Casali, Head of Media, Kingfisher

The Power of Future-Facing Measurement

Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.

Featuring:
Alan Ochoa, Global Director Omnichannel Decisioning & Data Orchestration, GSK
Sharon Flynn, Principal, Data Strategy, Publicis Sapient 
Moderated by Tealium

Embracing the AI Revolution: How to Prepare for AI: Facts vs Fiction

In this fireside chat, Nick Laidler, Sportsbet will deep dive on how to seamlessly integrate Customer Data Platforms (CDPs) with the right organizational structure and team dynamics. Nick will share his insights on key strategies for technology selection, team building, and driving adoption to maximize your CDP’s potential and drive business growth.

Featuring:
Nick Laidler, Head of MarTech, Sportsbet
Caitlin Riordan, VP of Customer Success APJ, Tealium

From Technology to Team: Creating the Optimal Org for CDP Success

Tealium, The Trade Desk, and Snowflake come together to discuss the facets of today’s dynamic, omnichannel landscape. Experts delve into insights about how to make AI work harder and smarter with real-time data, discuss the future adtech measurement, and how to unlock seamless, data-driven CX solutions to achieve true omnichannel data symphony. 

Speakers:
- Natalie Kansteiner, Director, Ecosystems & Data Partnerships, The Trade Desk
- David Wells, Industry Principal Media & Advertising, Snowflake
- Harsh Karmarkar, Director, Solutions Consulting, Tealium

Mastering Data Symphony with Tealium, The Trade Desk, & Snowflake

Jeff Lunsford, CEO of Tealium, and special guest, Aric Zion, CEO and Founder of Zion & Zion, come together to discuss how CDPs are the foundation for next-level AI.

Join us for a live discussion about: 
- AI-driven CX and journey optimization 
- AI-powered data governance & real-time decision-making 
- Achieving data-centric organization efficiency & synergy 
- From the C-Suite: what's next in the world of AI

C-Suite Fireside: The Intersection of AI and CDPs

Tealium, with special guests from BlastX Consulting, discuss critical challenges facing healthcare organizations today, and how to implement a data strategy that helps organizations tackle these challenges and improve patients’ health outcomes by harnessing the power of data.

Tealium and BlastX will share modern approaches to healthcare analytics, emphasizing the use of first- and zero-party data, improved data governance practices, and the significance of a real-time CDP.

Data Strategies for the Modern Healthcare Leader

DJ Landreneau, VP of Corporate Compliance and DPO at Tealium, and Julian Llorente-Perdigones, Director of Data Strategy and Privacy at Future Marketing GmbH, share insights about the latest happenings in data privacy and governance in today’s AI-driven era. 

Join us as DJ and Julian discuss strategies and share predictions about AI’s impact on data protection across the globe, especially with respect to the recently passed EU AI Act.

Governance in the Age of AI: Strategies to Navigate the Privacy Paradox

Harnessing the power of real-time data has become paramount for maximising customer lifetime value.

Join the live discussion with Tealium and guest speaker, Rusty Warner, from research and advisory firm Forrester, about the transformative potential of real-time data and its pivotal role in shaping CX and driving strategic business outcomes.

- Real-time data benefits for business growth in 2024
- Adapting to customer expectations; in real-time
- Real-time's impact on customer lifetime value
- The power of a real-time CDP and flexible infrastructure
- Effective real-time data utilisation with real-life use cases

Why Real-time Data Matters: Realising True Customer Lifetime Value

Tealium’s Founder and CTO, Mike Anderson, and VP, Vertical Products, Jay Calavas, will discuss recent advancements and current trends in AI acceleration, in addition to the challenges businesses face during implementation. 

Tune in to explore how Tealium for AI can solve these challenges and take your AI initiatives to the next level through the power of consented, filtered, and enriched real-time data.

Future-Proof Your Business With Tealium for AI

Join Tealium's Sav Khetan and Zion & Zion's Morgan Gardea as they explore common CDP mistakes and share strategies to avoid them.

They will also provide the ultimate blueprint to craft a bullet-proof data strategy that ensures your CDP delivers maximum value, now and for years to come.

Avoiding CDP Pitfalls: Expert Insights and Prevention Strategies

Join Tealium's VP of Enterprise Products, Jennifer Artabane, and Director of Product Marketing, Matt Parisi, for a live discussion about Tealium's Product Roadmap vision and strategy for 2024, in addition to how to stay ahead of today's biggest market challenges.

Road to Innovation: Tealium's 2024 Product Roadmap

Join Tealium’s Founder and CTO, Mike Anderson, and special guest, Editor of Chiefmartec and VP, Platform Ecosystem at HubSpot, Scott Brinker, for an exclusive deep dive into the philosophical journey of the martech space and the technologies accelerating its impact. Mike and Scott sit down to uncover the turning point for CDPs in the broader martech landscape and its impact on data compliance, AI, and more.

Moderated by Sav Khetan, Product Strategy at Tealium.

The Evolution & Future of CDPs with Scott Brinker and Tealium

Tealium recently released its fifth annual State of the CDP report, which highlighted findings around AI, real-time data, and how to remain agile in a cookieless world. 
Join Tealium's VP of Product Marketing, Phil Hollrah, and special guests, Arpit Choudhury, Founder of databeats, and Juan Mendoza, CEO of The MarTech Weekly, as they discuss key State of the CDP findings and the biggest marketing technology trends shaping 2024 and beyond.

The Transformative Power of MarTech: 2024 Trends

On the brink of Google's latest third-party cookie news, Tealium and Zion & Zion come together in this special session discussing what this means for the future of martech.

These experts will dive into:
- The history of cookie blocking
- What this means for the industry 
- The dangers of over-relying on third-party cookies
- Why zero- and first-party data reign supreme

That's how the cookie crumbles: what's next following Google's latest news

Google

Third-Party Cookies

First-Party Data

Zero-Party Data

Customer Data

Advertising Technology

Marketing Technology

Third-Party Data

Cookie Deprecation

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That's how the cookie crumbles: what's next following Google's latest news

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