Name: Avoiding CDP Pitfalls: Expert Insights and Prevention Strategies
Start: 2024-06-20T19:00:00Z
End: 2024-06-20T19:00:49.000Z
Location: BrightTALK
Rating: 5

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium, with special guests from BlastX Consulting, discuss critical challenges facing healthcare organizations today, and how to implement a data strategy that helps organizations tackle these challenges and improve patients’ health outcomes by harnessing the power of data.

Tealium and BlastX will share modern approaches to healthcare analytics, emphasizing the use of first- and zero-party data, improved data governance practices, and the significance of a real-time CDP.

Data Strategies for the Modern Healthcare Leader

DJ Landreneau, VP of Corporate Compliance and DPO at Tealium, and Julian Llorente-Perdigones, Director of Data Strategy and Privacy at Future Marketing GmbH, share insights about the latest happenings in data privacy and governance in today’s AI-driven era. 

Join us as DJ and Julian discuss strategies and share predictions about AI’s impact on data protection across the globe, especially with respect to the recently passed EU AI Act.

Governance in the Age of AI: Strategies to Navigate the Privacy Paradox

Harnessing the power of real-time data has become paramount for maximising customer lifetime value.

Join the live discussion with Tealium and guest speaker, Rusty Warner, from research and advisory firm Forrester, about the transformative potential of real-time data and its pivotal role in shaping CX and driving strategic business outcomes.

- Real-time data benefits for business growth in 2024
- Adapting to customer expectations; in real-time
- Real-time's impact on customer lifetime value
- The power of a real-time CDP and flexible infrastructure
- Effective real-time data utilisation with real-life use cases

Why Real-time Data Matters: Realising True Customer Lifetime Value

Tealium’s Founder and CTO, Mike Anderson, and VP, Vertical Products, Jay Calavas, will discuss recent advancements and current trends in AI acceleration, in addition to the challenges businesses face during implementation. 

Tune in to explore how Tealium for AI can solve these challenges and take your AI initiatives to the next level through the power of consented, filtered, and enriched real-time data.

Future-Proof Your Business With Tealium for AI

Join Tealium's VP of Enterprise Products, Jennifer Artabane, and Director of Product Marketing, Matt Parisi, for a live discussion about Tealium's Product Roadmap vision and strategy for 2024, in addition to how to stay ahead of today's biggest market challenges.

Road to Innovation: Tealium's 2024 Product Roadmap

Join Tealium’s Founder and CTO, Mike Anderson, and special guest, Editor of Chiefmartec and VP, Platform Ecosystem at HubSpot, Scott Brinker, for an exclusive deep dive into the philosophical journey of the martech space and the technologies accelerating its impact. Mike and Scott sit down to uncover the turning point for CDPs in the broader martech landscape and its impact on data compliance, AI, and more.

Moderated by Sav Khetan, Product Strategy at Tealium.

The Evolution & Future of CDPs with Scott Brinker and Tealium

Tealium recently released its fifth annual State of the CDP report, which highlighted findings around AI, real-time data, and how to remain agile in a cookieless world. 
Join Tealium's VP of Product Marketing, Phil Hollrah, and special guests, Arpit Choudhury, Founder of databeats, and Juan Mendoza, CEO of The MarTech Weekly, as they discuss key State of the CDP findings and the biggest marketing technology trends shaping 2024 and beyond.

The Transformative Power of MarTech: 2024 Trends

In today's data-driven landscape, understanding customer preferences and behaviors is crucial for delivering personalized experiences and fostering true brand loyalty. 

Behold, zero-party data: a true competitive advantage for enterprises succeeding in a third-party cookieless and real-time-driven world. 

Hear live insights from Tealium and BlastX Consulting’s Brian McIntosh, Chief Consulting Officer, and Richard Morrow, Sr. Director, Martech Engineering and Innovation, about how zero-party data can accelerate CX and promote an enhanced, more privacy-centric data strategy for your business today.

Zero-Party Data for a Competitive Advantage

Harnessing the power of real-time data has become paramount for maximizing customer lifetime value.

Join the live discussion with Tealium and guest speaker, Rusty Warner, from research and advisory firm Forrester, about the transformative potential of real-time data and its pivotal role in shaping CX and driving strategic business outcomes.

- Real-time data benefits for business growth in 2024
- Adapting to customer expectations; in real-time
- Real-time's impact on customer lifetime value
- The power of a real-time CDP and flexible infrastructure
- Effective real-time data utilization with real-life use cases

Why Real-time Data Matters: Realizing True Customer Lifetime Value

Unlock Health hosts a discussion with Melissa Placzkowki, VP, Platform Compliance Security (Unlock Health), Kathleen Perry, Managing Director (Unlock Health), and special guest Nirmal Vemanna, Product Lead (Tealium), to deep-dive into recent developments around HIPAA compliance and how enterprises can better adopt privacy-centric data strategies.

Solved! Marketing Analytics and Campaign Privacy Compliance

Tealium recently released its fifth annual State of the CDP report, which highlighted findings around AI, real-time data, and how to remain agile in a cookieless world. 

Join Tealium's VP of Product Marketing, Phil Hollrah, and special guests, Arpit Choudhury, Founder of databeats, and Juan Mendoza, CEO of The MarTech Weekly, as they discuss key State of the CDP findings and the biggest marketing technology trends shaping 2024 and beyond.

Bupa, a leading healthcare company, partnered with Tealium to enhance its customer experience through data-driven innovation. Hear from Marie-Louise Dalton, VP of Marketing and Jason Grubisic, CSM from Tealium on how our CDP streamlined data processes, leading to significant improvements in conversion rates and operational efficiency.

During the webinar, we will deep dive into the following key points including:
- Prioritising privacy across the data chain while leveraging AI for predictive analytics and real-time insights.
- Building consumer trust through personalised experiences and consent-based data usage.
- Designing a competitive data architecture and cultivating omnichannel CX excellence for differentiation and scalable growth.

Bupa redefines the future of customer-centric healthcare with Tealium CDP

AI initiatives are rapidly gaining traction. For models to be effective, the right data is required. Having a thoughtful strategy to collect data that is consented, filtered, and cross-enterprise in real time, is critical.

Drive AI Results with Trusted Data

Learn what makes Generative AI so powerful, how is it impacting us and how marketers can take advantage right now.

Harnessing the Power of AI

Join Tealium and Wheelhouse DMG for a deep dive on how organizations can achieve HIPAA-compliant data collection, management, and activation strategies in an ever-evolving privacy world. 

These experts will discuss the history of PII – from filing cabinets to going digital – and why having a deeper control of your data can lead to compliance success.

Securing HIPAA Compliance: PII in the Digital Era

Join Tealium's Sav Khetan and Zion & Zion's Morgan Gardea as they explore common CDP mistakes and share strategies to avoid them.

They will also provide the ultimate blueprint to craft a bullet-proof data strategy that ensures your CDP delivers maximum value, now and for years to come.

Avoiding CDP Pitfalls: Expert Insights and Prevention Strategies

Customer Data Platform

Customer Data

Real Time Analytics

Customer Experience

Customer Engagement

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Avoiding CDP Pitfalls: Expert Insights and Prevention Strategies

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