Name: The 3 Pillars of Trust: Building a Multi-Faceted Data Privacy Strategy
Start: 2023-05-11T08:00:00Z
End: 2023-05-11T08:00:35.000Z
Location: BrightTALK
Rating: 0

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium's product leaders will unveil our strategic vision and key product updates. 

Tealium Speakers: 

- Jennifer Artabane, VP of Enterprise Products 
- Jay Calavas, VP of Vertical Products 
- Matt Parisi, Director of Product Marketing

Tealium's Product Roadmap: December 2024

Stay ahead of the game with critical updates from the Office of the Australian Information Commissioner (OAIC) on tracking pixels and privacy compliance. With fines up to $330,000 and heightened enforcement, businesses must adapt to stricter rules around consent, transparency, and data minimisation. This webinar unpacks the new guidance, reveals common compliance pitfalls, and offers actionable strategies to protect your organisation. Discover how a Customer Data Platform (CDP) can help you navigate these changes, empowering better consent management, enhancing your first-party data strategy, and strengthening data governance. Don’t let privacy missteps compromise your operations—join us to confidently tackle this evolving regulatory landscape.

OAIC's New Pixel Guidance: What Every Business Leader Needs to Know

Join us for an insightful webinar designed to help universities address the evolving challenges of higher education including the new student intake cap, and the recent changes in Australian Privacy Act. This session will explore how institutions can adapt to the shifting landscape by leveraging first-party data and advanced segmentation strategies.
We'll cover both acquisition and retention, focusing on how to refine student recruitment efforts while ensuring long-term success. Key discussions will include the role of paid and owned media, with a potential dive into how Customer Data Platforms (CDPs) can enhance your approach.

Navigating Change: Powering Student Experience with Data

Tealium and Credera will delve into the current state of AI and the challenges businesses face, the integration of marketing technology within the AI ecosystem, and the significance of personalization in enhancing customer retention and loyalty. Additionally, our experts will demonstrate how the convergence of a CDP, CDW, and technology solutions can enhance CX through practical use cases in nurturing customer relationships, boosting sales, and improving customer service for optimized CLV.

Star-Studded Speakers:

- Jeff Lunsford, CEO of Tealium 
- Phil Lockhart, CDO of Credera

Moderated by Josh Wolf, Sr. Director, Solutions Consulting - Partnerships at Tealium

The Convergence of MarTech & AI for Connected Experiences

To make your customer experience (CX) programs truly strategic, you need to differentiate how your organization manages and capitalizes on customer data. A Customer Data Platform (CDP) like Tealium’s can connect your customer data to the customer experiences at the heart of your business. It also brings together IT and data professionals with business executives and marketing professionals.

Join us in this conversation with Brian McKenna, Senior Business Applications Analyst at Enterprise Strategy Group and Matt Parisi, Director, Product Marketing at Tealium as they discuss the evolution of data management with artificial intelligence and how CDPs are integral to making CX programs truly purposeful.

This talk will cover:
• Why data governance is the necessary background discipline for AI-driven data
• What’s the role of a customer data platform?
• Where does AI fit in, especially when thinking about the future of data strategy for a business, and in terms of safeguarding trust?
• Why are the real-time capabilities of Tealium’s CDP important to marketeers?

The Strategic Power of CDPs and AI for Elevating Customer Experiences

In the face of a cookieless world, Tealium and Pega explore the critical role of first-party data. These experts will delve into data strategies for the AI era, focusing on data quality, governance, and real-time processing to enhance AI models, and how Tealium and Pega work together to enable hyper-personalized CX.

Always-On: Powering AI with First-Party Data

Discover how DIRECTV navigated the hurdles of evaluating its data sets, tech stack, and marketing processes to unlock its true potential. They will share their journey to overcoming these challenges, leveraging Tealium to unify their data, automate workflows, and achieve new levels of marketing agility. Learn their steps to rethink your approach, harness the power of data, and unlock efficiencies across your teams and technology.

Driving New Thinking into Modern Data and Technology Strategies

This panel brings together experts from Wheelhouse, Mutual of Omaha, and Advent Health, some of the most highly regulated industries, to share their experiences and insights. Gain best practices for collecting, utilizing, and safeguarding customer data while adhering to stringent privacy regulations.

Mastering Data in a Complex Landscape

Join us for an engaging session where our esteemed Tealium customers will take the stage to share their innovative and exciting success stories. From leveraging data-driven strategies to pioneering new approaches, these companies have redefined what's possible in their industries. Gain actionable insights and learn practical tips as they unveil the secrets behind their achievements.

Inspiring Success Stories from Tealium Customers

Join us for an enlightening session dedicated to fostering collaboration between marketers and engineers in building a robust data layer and implementing cross-channel programs. Learn how to break down silos and facilitate effective communication to turn strategic visions into tangible realities. Discover best practices for aligning goals, defining use cases, and maximizing the potential of your data ecosystem.

Uniting Marketers and Engineers for Data-Driven Success

Discover how Tealium's leading advertising partners are helping their customers navigate the ever-changing advertising landscape. See how top brands are getting internal buy-in and validating the proven lift brands will see by adopting Conversions APIs.

Mastering Personalized Advertising

Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.

Embracing the AI Revolution: How to Prepare for AI, Facts vs Fiction

Hear firsthand from Kelly Jo Sands, SVP of Digital & Marketing at DIRECTV, as she shares their transformative journey and strategies for gaining a competitive edge in an ever-evolving market.

Gaining a Competitive Edge in an Ever-Evolving Market

Join Tealium's CEO, Jeff Lunsford, as he kicks off Digital Velocity, dives into the Era of Data Differentiation and shares Tealium’s customer data innovation.

Digital Velocity’s Greatest Global Hits Kickoff

Get ready for a dynamic discussion with industry pioneers as they unravel the organizational secrets to successful CDP implementation. From the strategic alignment of business objectives to the evolution of organizational structures, our panelists from Tryg, Legal & General, and Vodafone share their transformative journeys. Leave with actionable insights, proven strategies and inspiration to fuel your own data-driven success story. 

Featuring:
James O'Keefe, Marketing Technology Director, Legal & General
Gareth Perkins, Head of Global Data Programmes & Strategy, Vodafone
Martin Vinter, Martech Implementation Developer, Tryg
Moderated by Tealium

Mastering Enterprise Data: CDP Scalability & Organizational Excellence

In this fireside chat, Nick Laidler, Sportsbet will deep dive on how to seamlessly integrate Customer Data Platforms (CDPs) with the right organizational structure and team dynamics. Nick will share his insights on key strategies for technology selection, team building, and driving adoption to maximize your CDP’s potential and drive business growth.

Featuring:
Nick Laidler, Head of MarTech, Sportsbet
Caitlin Riordan, VP of Customer Success APJ, Tealium

From Technology to Team: Creating the Optimal Org for CDP Success

Hear from Publicis Sapient and GSK as they explore the crucial concept of becoming AI-ready, understand the distinctions between proof of concept (POC) and minimum viable product (MVP), and navigate potential pitfalls. Learn why Tealium plays a pivotal role in achieving success in the era of AI-driven innovation.

Featuring:
Alan Ochoa, Global Director Omnichannel Decisioning & Data Orchestration, GSK
Sharon Flynn, Principal, Data Strategy, Publicis Sapient 
Moderated by Tealium

Embracing the AI Revolution: How to Prepare for AI: Facts vs Fiction

Explore the future of digital advertising in a post-cookie world with Google and Kingfisher. This session will delve into evolving strategies for customer data management, targeting, and measurement with a focus on privacy-centered approaches and technology adoption. Learn firsthand how embracing these changes can impact your business during the keynote.

Featuring:
Geneviève Huskens, Product Lead First Party Data, Google
Eloi Casali, Head of Media, Kingfisher

The Power of Future-Facing Measurement

How to Foster Trust and Privacy at an Organizational Level

How to Establish Customer Trust through Data Privacy

The Ever-Evolving World of Customer Trust and Data Privacy

Establishing Customer Trust through Data Privacy

Privacy is neither a buzzword nor should it be treated as such.

That's why it's crucial to have data privacy compliance practices baked into your customer data strategy from the start – especially in today's digital landscape.

Plus, by doing so you can foster loyalty because customers know that when they engage with your brand they are getting the personalized experience they crave without sacrificing their privacy preferences.

Tune in the first session in our Trust Masterclass series to discover how to capitalize on a first-party data strategy to simplify compliance and ensure data accuracy. You'll also learn:

- Ways new privacy legislation and third-party cookie loss will affect measurement if left unaddressed
- The three pillars of trust and how to achieve them with privacy tactics
- How to use a Customer Data Platform (CDP) to enable benefit-driven, privacy-centric conversations with customers

The 3 Pillars of Trust: Building a Multi-Faceted Data  Privacy Strategy

Customer Data

Customer Loyalty

Trust

Marketing

Marketing Technology

customer data platform

Digital Transformation

Data Analytics

Data Privacy

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The 3 Pillars of Trust: Building a Multi-Faceted Data Privacy Strategy

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