From creating memorable experiences to improving operational efficiency, the customer remains at the heart of any business. This means the need to better manage customer data is now critical.
In the APJ region, organisations utilising a CDP have reported outperforming those that do not, and are continuing to prioritise a hyper-focus on growth and retention. Hear from Marie-Louise Dalton (VP, APJ Marketing, Tealium) and Matt Parisi (Director, Product Marketing, Tealium) on how adopting a CDP can predict marketing spend, ramp up customer-centric objectives and promote agility to survive and thrive amid macroeconomic headwinds.