APJ 2023 State of the CDP: How Innovative Brands Deliver Value with a CDP

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Presented by

Marie-Louise Dalton, Tealium | Matt Parisi, Tealium

About this talk

From creating memorable experiences to improving operational efficiency, the customer remains at the heart of any business. This means the need to better manage customer data is now critical. In the APJ region, organisations utilising a CDP have reported outperforming those that do not, and are continuing to prioritise a hyper-focus on growth and retention. Hear from Marie-Louise Dalton (VP, APJ Marketing, Tealium) and Matt Parisi (Director, Product Marketing, Tealium) on how adopting a CDP can predict marketing spend, ramp up customer-centric objectives and promote agility to survive and thrive amid macroeconomic headwinds.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.