Marketing in a Downturn: Practical Strategies for Success

In today's financial climate, marketers and consumers are expected to do more with less. That said, it's crucial that your campaigns aren't tone deaf and that you're not only getting the most value for your marketing spend, but you're also providing the most value to your customers. So how do we do that? Tune in to this insightful session with Tealium's CMO, Heidi Bullock, to learn how to more effectively allocate your marketing spend and show your customers that you genuinely care. You'll also learn critical strategies like: - How to reduce marketing spend with a first-party data strategy - Ways to add more value to the customer journey without increasing costs - Tips for expressing authenticity and better aligning business values with marketing messaging