Building Customer Trust and Connection with FinTech Customer Data

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Presented by

Jamie Wells, Director of Solutions Consulting, Tealium

About this talk

According to LSA, 93% of check cashing consumers, 81% of loans and mortgage consumers, and 54% of tax return preparation consumers did not have one company in mind while searching. That means that FinTech and FinServ organizations have a huge opportunity to create really powerful experiences for prospects that will create loyal members for life. This means that providing trusted, personalized and great customer experiences is more important now than ever. Join this session to see the key tactics FinTech businesses can take to create better connections with their customers and more meaningful experiences along the way. Walk away knowing: - Key ways to keep financial data safe, secure and connected - How having this connected data can transform your relationship with your customers - Why building customer trust is more important now than ever - And so much more!
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.